Nearest named color: Blue Violet
#7906DF
#7906DF
Nearest named
Blue Violet
Family
Purple
Lightness
49.2%
Chroma
0.264
Hue angle
297.4°
Temperature
Neutral-leaning
Contrast on white
7.23:1 · AAA
Contrast on black
2.57:1 · Fail
Web-safe
#6600CC
CSS oklch()
49% 0.26 297

#7906DF is a mid-toned, cool purple. On the Color Lab it reads clean and engineered, bold and ownable. It sits well as a supporting tone.

Palettes built on #7906DF

Not just a swatch — here's how #7906DF works with other colors. Named schemes with #7906DF in its natural role, and a note on why the supporting colors balance it.

Berry & Cream Lead · 5 colors

Blue Violet sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.

Tech Product Signal · 5 colors

Blue Violet is the vivid signal in this product UI — on a near-black surface with cool white, a slate grey and a lighter tint of Blue Violet.

Minimal Editorial Surface · 5 colors

Blue Violet is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Blue Violet carrying the quiet middle.

Coastal Morning Lead · 5 colors

Blue Violet opens this coastal palette with sea-glass and warm sand alongside it, grounded by driftwood grey and a deep-navy anchor.

Sunset Warmth Glow · 5 colors

Blue Violet glows at the center of this sunset palette, joined by coral and gold, deepened by a plum anchor and cooled with cream.

Build a working theme in the generator →

Color Lab

How #7906DF actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.

Warmth 31/100
Cool
Reads cool and recessive — calming, technical, good for trust-led UI.
Softness 25/100
Low
Firm and assertive — carries weight and contrast.
Depth 57/100
Moderate
Mid depth — usable as an accent or a muted ground.
Naturalness 0/100
Very low
Reads engineered rather than organic — synthetic, digital.
Vintage feel 4/100
Very low
Clean and current — no dusty, aged cast.
Luxury 47/100
Moderate
Understated — leans refined without going austere.
Brand distinctiveness 100/100
Very high
Bold and ownable — memorable as a primary brand color.
UI accent fit 53/100
Moderate
Workable accent with care around contrast.
Surface fit 8/100
Very low
Too saturated or mid-toned for big areas — keep it to accents.
Print safety 66/100
High
Prints close, with a slight loss of vibrancy.

Pairs with #7906DF

For UI
For branding
For interior
For fashion
People also use #7906DF with

UI roles & guardrails

Primary action Safe as a filled button with white label. AAA
Body text Passes on white at 16px and above. Pass
Large display Fine for headings 24px+ on white. Pass
Background Pair with white text at 7.2:1. Use
Subtle surface Use #E4D0F6 for cards and hover fills. Tint 80
Avoid beside #C306E0 — the hue gap is too small to read as intentional. Clash

In real applications

Not a swatch to memorise — a color to build with. Here is #7906DF at work across the surfaces designers actually ship.

Website / UI
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Dashboard
Revenue
$48.2k ▲ 12%
Brand
AVELINE
Studio
Poster
Nov 14 · 8PM
NIGHT
MARKET
Packaging
BLOOM
Botanical Wash
250 ml
Interior

Scales

ShadesBase darkened in 10% steps
TintsBase lifted toward white
TonesSaturation removed, lightness held
Monochromatic scaleDesign-system ready, 50–900

Every model

Export

:root {
  --color-base: #7906DF;
  --color-base-rgb: 121 6 223;
  --color-base-oklch: oklch(49.2% 0.264 297.4);
  --color-50: #F8F0FE;
  --color-100: #ECD8FD;
  --color-200: #D9B1FC;
  --color-300: #BC7AF5;
  --color-400: #9E4AE8;
  --color-500: #8027CE;
  --color-600: #65269C;
  --color-700: #4A216E;
  --color-800: #321A47;
  --color-900: #1F122B;
  --color-on-base: #FFFFFF;
}