What color is #790ABE?

#790ABE is a dark, vivid violet. In RGB it is rgb(121, 10, 190), and in HSL hsl(277, 90%, 39%).

Is #790ABE accessible as text?

On white, #790ABE has a contrast ratio of 8.08:1 (passes WCAG AA for body text); on black it is 2.60:1 (fails). For text placed on #790ABE, use white for the best readability.

What is the closest Tailwind color to #790ABE?

The nearest Tailwind CSS token is purple-800 (#6E11B0).

What colors go well with #790ABE?

#790ABE pairs cleanly with neutrals — cream, taupe, charcoal and cool grays — and with its complementary #4FBD0A. In UI, a softer accent is often easier to use than the exact complement. Explore the harmonies, shades, tints and ready-made palettes for #790ABE below.

Is #790ABE good for buttons?

#790ABE works well for buttons and highlights, but use white text on #790ABE — black text only reaches 2.60:1, below the 4.5:1 needed for normal-size labels.

Is #790ABE the same as CSS darkviolet?

No — #790ABE is not the CSS named color darkviolet, but darkviolet (#9400D3) is the closest CSS named color.

#790ABE Color — HEX, RGB, HSL, Palette & Shades

Palettes built on #790ABE

Not just a swatch — here's how #790ABE works with other colors. Named schemes with #790ABE in its natural role, and a note on why the supporting colors balance it.

Berry & Cream Lead · 5 colors

Lead #790ABE Surface #F5E6D7 Anchor #5C2140 Accent #E5C2C7 Secondary #332B2F

Grape sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.

Tech Product Signal · 5 colors

Signal #790ABE Surface #14161A Highlight #F4F6F8 Secondary #5C6573 Accent #994DDD

Grape is the vivid signal in this product UI — on a near-black surface with cool white, a slate grey and a lighter tint of Grape.

Minimal Editorial Surface · 5 colors

Surface #F8F4EF Accent #790ABE Secondary #8C74A9 Support #9C9088 Ink #18140F

Grape is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Grape carrying the quiet middle.

Coastal Morning Lead · 5 colors

Lead #790ABE Accent #A5C4C4 Surface #E9D6BF Secondary #9AA0A1 Anchor #23334B

Grape opens this coastal palette with sea-glass and warm sand alongside it, grounded by driftwood grey and a deep-navy anchor.

Sunset Warmth Glow · 5 colors

Glow #790ABE Secondary #E86B6A Accent #F39547 Anchor #593A56 Surface #F7E7D7

Grape glows at the center of this sunset palette, joined by coral and gold, deepened by a plum anchor and cooled with cream.

Build a working theme in the generator →

Color Lab

How #790ABE actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.

Warmth 37/100

Cool

Reads cool and recessive — calming, technical, good for trust-led UI.

Softness 26/100

Low

Firm and assertive — carries weight and contrast.

Depth 59/100

Moderate

Mid depth — usable as an accent or a muted ground.

Naturalness 0/100

Very low

Reads engineered rather than organic — synthetic, digital.

Vintage feel 14/100

Very low

Clean and current — no dusty, aged cast.

Luxury 52/100

Moderate

Understated — leans refined without going austere.

Brand distinctiveness 91/100

Very high

Bold and ownable — memorable as a primary brand color.

UI accent fit 64/100

High

Strong interactive accent — visible and can carry a legible label.

Surface fit 10/100

Very low

Too saturated or mid-toned for big areas — keep it to accents.

Print safety 72/100

High

Reproduces faithfully in CMYK — safe for packaging and print.

Pairs with #790ABE

For UI

For branding

For interior

For fashion

People also use #790ABE with

Blue Byzantine Kelly Green Gainsboro Onyx

UI roles & guardrails

Primary action Safe as a filled button with white label. AAA

Body text Passes on white at 16px and above. Pass

Large display Fine for headings 24px+ on white. Pass

Background Pair with white text at 8.1:1. Use

Subtle surface Use #E5CCF4 for cards and hover fills. Tint 80

Avoid beside #B40ABD — the hue gap is too small to read as intentional. Clash

In real applications

Not a swatch to memorise — a color to build with. Here is #790ABE at work across the surfaces designers actually ship.

Website / UI

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Dashboard

Revenue

$48.2k ▲ 12%

Brand

AVELINE

Studio

Poster

Nov 14 · 8PM

NIGHT
MARKET

Packaging

BLOOM

Botanical Wash

250 ml

Interior

Every model

Export

:root {
  --color-base: #790ABE;
  --color-base-rgb: 121 10 190;
  --color-base-oklch: oklch(46.3% 0.235 305.0);
  --color-50: #F9F0FE;
  --color-100: #EFD8FD;
  --color-200: #DFB2FB;
  --color-300: #C57EF2;
  --color-400: #AA4FE3;
  --color-500: #8D2BCA;
  --color-600: #6E2999;
  --color-700: #50236C;
  --color-800: #351B46;
  --color-900: #21122B;
  --color-on-base: #FFFFFF;
}

// tailwind.config.js
colors: {
  grape: {
    50: '#F9F0FE',
    100: '#EFD8FD',
    200: '#DFB2FB',
    300: '#C57EF2',
    400: '#AA4FE3',
    500: '#8D2BCA',
    600: '#6E2999',
    700: '#50236C',
    800: '#351B46',
    900: '#21122B',
  },
}

$base: #790ABE;
$base-ink: #FFFFFF;
$base-50: #F9F0FE;
$base-100: #EFD8FD;
$base-200: #DFB2FB;
$base-300: #C57EF2;
$base-400: #AA4FE3;
$base-500: #8D2BCA;
$base-600: #6E2999;
$base-700: #50236C;
$base-800: #351B46;
$base-900: #21122B;
$base-hover: #600897;
$base-subtle: #D8B0F0;

{
    "color": {
        "base": {
            "value": "#790ABE",
            "type": "color"
        },
        "onBase": {
            "value": "#FFFFFF",
            "type": "color"
        },
        "scale": {
            "50": {
                "value": "#F9F0FE",
                "type": "color"
            },
            "100": {
                "value": "#EFD8FD",
                "type": "color"
            },
            "200": {
                "value": "#DFB2FB",
                "type": "color"
            },
            "300": {
                "value": "#C57EF2",
                "type": "color"
            },
            "400": {
                "value": "#AA4FE3",
                "type": "color"
            },
            "500": {
                "value": "#8D2BCA",
                "type": "color"
            },
            "600": {
                "value": "#6E2999",
                "type": "color"
            },
            "700": {
                "value": "#50236C",
                "type": "color"
            },
            "800": {
                "value": "#351B46",
                "type": "color"
            },
            "900": {
                "value": "#21122B",
                "type": "color"
            }
        }
    }
}

Palettes built on #790ABE

Color Lab

Pairs with #790ABE

UI roles & guardrails

In real applications

Scales

Every model

Export