What color is #790BE0?

#790BE0 is a medium, vivid violet. In RGB it is rgb(121, 11, 224), and in HSL hsl(271, 91%, 46%).

Is #790BE0 accessible as text?

On white, #790BE0 has a contrast ratio of 7.15:1 (passes WCAG AA for body text); on black it is 2.94:1 (fails). For text placed on #790BE0, use white for the best readability.

What is the closest Tailwind color to #790BE0?

The nearest Tailwind CSS token is purple-700 (#8200DB).

What colors go well with #790BE0?

#790BE0 pairs cleanly with neutrals — cream, taupe, charcoal and cool grays — and with its complementary #72E00B. In UI, a softer accent is often easier to use than the exact complement. Explore the harmonies, shades, tints and ready-made palettes for #790BE0 below.

Is #790BE0 good for buttons?

#790BE0 works well for buttons and highlights, but use white text on #790BE0 — black text only reaches 2.94:1, below the 4.5:1 needed for normal-size labels.

Is #790BE0 the same as CSS blueviolet?

No — #790BE0 is not the CSS named color blueviolet, but blueviolet (#8A2BE2) is the closest CSS named color.

#790BE0 Color — HEX, RGB, HSL, Palette & Shades

Palettes built on #790BE0

Not just a swatch — here's how #790BE0 works with other colors. Named schemes with #790BE0 in its natural role, and a note on why the supporting colors balance it.

Berry & Cream Lead · 5 colors

Lead #790BE0 Surface #F5E6D7 Anchor #5C2140 Accent #E5C2C8 Secondary #332B2F

Blue Violet sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.

Tech Product Signal · 5 colors

Signal #790BE0 Surface #14161A Highlight #F4F6F8 Secondary #5B6572 Accent #9855FE

Blue Violet is the vivid signal in this product UI — on a near-black surface with cool white, a slate grey and a lighter tint of Blue Violet.

Minimal Editorial Surface · 5 colors

Surface #F8F4EF Accent #790BE0 Secondary #907FBC Support #9C9088 Ink #18140F

Blue Violet is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Blue Violet carrying the quiet middle.

Coastal Morning Lead · 5 colors

Lead #790BE0 Accent #A5C4C4 Surface #E9D6BF Secondary #9AA0A1 Anchor #23334B

Blue Violet opens this coastal palette with sea-glass and warm sand alongside it, grounded by driftwood grey and a deep-navy anchor.

Sunset Warmth Glow · 5 colors

Glow #790BE0 Secondary #E86B6C Accent #F49449 Anchor #583A56 Surface #F7E7D7

Blue Violet glows at the center of this sunset palette, joined by coral and gold, deepened by a plum anchor and cooled with cream.

Build a working theme in the generator →

Color Lab

How #790BE0 actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.

Warmth 31/100

Cool

Reads cool and recessive — calming, technical, good for trust-led UI.

Softness 25/100

Low

Firm and assertive — carries weight and contrast.

Depth 57/100

Moderate

Mid depth — usable as an accent or a muted ground.

Naturalness 0/100

Very low

Reads engineered rather than organic — synthetic, digital.

Vintage feel 4/100

Very low

Clean and current — no dusty, aged cast.

Luxury 47/100

Moderate

Understated — leans refined without going austere.

Brand distinctiveness 100/100

Very high

Bold and ownable — memorable as a primary brand color.

UI accent fit 53/100

Moderate

Workable accent with care around contrast.

Surface fit 8/100

Very low

Too saturated or mid-toned for big areas — keep it to accents.

Print safety 66/100

High

Prints close, with a slight loss of vibrancy.

Pairs with #790BE0

For UI

For branding

For interior

For fashion

People also use #790BE0 with

Blue Magenta Lime Green Gainsboro Onyx

UI roles & guardrails

Primary action Safe as a filled button with white label. AAA

Body text Passes on white at 16px and above. Pass

Large display Fine for headings 24px+ on white. Pass

Background Pair with white text at 7.1:1. Use

Subtle surface Use #E4D1F6 for cards and hover fills. Tint 80

Avoid beside #C00BE0 — the hue gap is too small to read as intentional. Clash

In real applications

Not a swatch to memorise — a color to build with. Here is #790BE0 at work across the surfaces designers actually ship.

Website / UI

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Dashboard

Revenue

$48.2k ▲ 12%

Brand

AVELINE

Studio

Poster

Nov 14 · 8PM

NIGHT
MARKET

Packaging

BLOOM

Botanical Wash

250 ml

Interior

Every model

Export

:root {
  --color-base: #790BE0;
  --color-base-rgb: 121 11 224;
  --color-base-oklch: oklch(49.5% 0.264 297.1);
  --color-50: #F8F0FE;
  --color-100: #EBD8FD;
  --color-200: #D7B1FB;
  --color-300: #BA7DF2;
  --color-400: #9C4EE4;
  --color-500: #7D2ACB;
  --color-600: #63289A;
  --color-700: #49236C;
  --color-800: #311B46;
  --color-900: #1F122B;
  --color-on-base: #FFFFFF;
}

// tailwind.config.js
colors: {
  blue-violet: {
    50: '#F8F0FE',
    100: '#EBD8FD',
    200: '#D7B1FB',
    300: '#BA7DF2',
    400: '#9C4EE4',
    500: '#7D2ACB',
    600: '#63289A',
    700: '#49236C',
    800: '#311B46',
    900: '#1F122B',
  },
}

$base: #790BE0;
$base-ink: #FFFFFF;
$base-50: #F8F0FE;
$base-100: #EBD8FD;
$base-200: #D7B1FB;
$base-300: #BA7DF2;
$base-400: #9C4EE4;
$base-500: #7D2ACB;
$base-600: #63289A;
$base-700: #49236C;
$base-800: #311B46;
$base-900: #1F122B;
$base-hover: #6108B3;
$base-subtle: #D7B9F2;

{
    "color": {
        "base": {
            "value": "#790BE0",
            "type": "color"
        },
        "onBase": {
            "value": "#FFFFFF",
            "type": "color"
        },
        "scale": {
            "50": {
                "value": "#F8F0FE",
                "type": "color"
            },
            "100": {
                "value": "#EBD8FD",
                "type": "color"
            },
            "200": {
                "value": "#D7B1FB",
                "type": "color"
            },
            "300": {
                "value": "#BA7DF2",
                "type": "color"
            },
            "400": {
                "value": "#9C4EE4",
                "type": "color"
            },
            "500": {
                "value": "#7D2ACB",
                "type": "color"
            },
            "600": {
                "value": "#63289A",
                "type": "color"
            },
            "700": {
                "value": "#49236C",
                "type": "color"
            },
            "800": {
                "value": "#311B46",
                "type": "color"
            },
            "900": {
                "value": "#1F122B",
                "type": "color"
            }
        }
    }
}

Palettes built on #790BE0

Color Lab

Pairs with #790BE0

UI roles & guardrails

In real applications

Scales

Every model

Export