Nearest named color: Plum
#7B4875
#7B4875
Nearest named
Plum
Family
Purple
Lightness
47.8%
Chroma
0.094
Hue angle
331.3°
Temperature
Warm
Contrast on white
6.94:1 · AA
Contrast on black
2.68:1 · Fail
Web-safe
#663366
CSS oklch()
48% 0.09 331

#7B4875 is a mid-toned, temperate pink. On the Color Lab it reads clean and engineered, with a faded, vintage edge. It carries a legible label as a UI accent and reproduces cleanly in print.

Palettes built on #7B4875

Not just a swatch — here's how #7B4875 works with other colors. Named schemes with #7B4875 in its natural role, and a note on why the supporting colors balance it.

Berry & Cream Lead · 5 colors

Plum sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.

Vintage Leather Lead · 5 colors

Plum plays the worn-leather lead, deepened by saddle brown and an oxblood anchor, softened by aged cream and cooled by a muted forest green.

Modern Café Dominant · 5 colors

Plum anchors this café scheme as the warm mid-tone, lifted by latte cream and a muted sage accent and grounded by espresso brown and a warm charcoal.

Minimal Editorial Surface · 5 colors

Plum is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Plum carrying the quiet middle.

Tech Product Signal · 5 colors

Plum is the vivid signal in this product UI — on a near-black surface with cool white, a slate grey and a lighter tint of Plum.

Build a working theme in the generator →

Color Lab

How #7B4875 actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.

Warmth 55/100
Neutral
Balanced temperature — flexible, sits between warm and cool schemes.
Softness 42/100
Moderate
Middle-weight — neither delicate nor heavy.
Depth 52/100
Moderate
Mid depth — usable as an accent or a muted ground.
Naturalness 4/100
Very low
Reads engineered rather than organic — synthetic, digital.
Vintage feel 73/100
High
Faded, nostalgic quality — editorial, heritage and retro work.
Luxury 58/100
Moderate
Restrained and premium — deep, quiet, high-end packaging and fashion.
Brand distinctiveness 25/100
Low
Quiet and neutral — a supporting tone, not a signature.
UI accent fit 87/100
Very high
Strong interactive accent — visible and can carry a legible label.
Surface fit 25/100
Low
Too saturated or mid-toned for big areas — keep it to accents.
Print safety 90/100
Very high
Reproduces faithfully in CMYK — safe for packaging and print.

Pairs with #7B4875

For UI
For branding
For interior
For fashion
People also use #7B4875 with

UI roles & guardrails

Primary action Safe as a filled button with white label. AA
Body text Passes on white at 16px and above. Pass
Large display Fine for headings 24px+ on white. Pass
Background Pair with white text at 6.9:1. Use
Subtle surface Use #E5D9E4 for cards and hover fills. Tint 80
Avoid beside #7A4863 — the hue gap is too small to read as intentional. Clash

In real applications

Not a swatch to memorise — a color to build with. Here is #7B4875 at work across the surfaces designers actually ship.

Website / UI
Northwind Sign up
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Dashboard
Revenue
$48.2k ▲ 12%
Brand
AVELINE
Studio
Poster
Nov 14 · 8PM
NIGHT
MARKET
Packaging
BLOOM
Botanical Wash
250 ml
Interior

Scales

ShadesBase darkened in 10% steps
TintsBase lifted toward white
TonesSaturation removed, lightness held
Monochromatic scaleDesign-system ready, 50–900

Every model

Export

:root {
  --color-base: #7B4875;
  --color-base-rgb: 123 72 117;
  --color-base-oklch: oklch(47.8% 0.094 331.3);
  --color-50: #FAF5F9;
  --color-100: #F0E5EF;
  --color-200: #E1CCDE;
  --color-300: #C8A7C4;
  --color-400: #AF83AA;
  --color-500: #91648C;
  --color-600: #71516D;
  --color-700: #523D4F;
  --color-800: #372A35;
  --color-900: #221B21;
  --color-on-base: #FFFFFF;
}