Nearest named color: Mauve Taupe
#7D697C
#7D697C
Nearest named
Mauve Taupe
Family
Gray
Lightness
54.6%
Chroma
0.038
Hue angle
327.7°
Temperature
Warm
Contrast on white
5.02:1 · AA
Contrast on black
3.70:1 · AA Large
Web-safe
#666666
CSS oklch()
55% 0.04 328

#7D697C is a muted, temperate pink. On the Color Lab it reads clean and engineered, with a faded, vintage edge. It carries a legible label as a UI accent and reproduces cleanly in print.

Palettes built on #7D697C

Not just a swatch — here's how #7D697C works with other colors. Named schemes with #7D697C in its natural role, and a note on why the supporting colors balance it.

Berry & Cream Lead · 5 colors

Mauve Taupe sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.

Vintage Leather Lead · 5 colors

Mauve Taupe plays the worn-leather lead, deepened by saddle brown and an oxblood anchor, softened by aged cream and cooled by a muted forest green.

Modern Café Dominant · 5 colors

Mauve Taupe anchors this café scheme as the warm mid-tone, lifted by latte cream and a muted sage accent and grounded by espresso brown and a warm charcoal.

Japanese Sand Base · 5 colors

Mauve Taupe sets a calm, sun-bleached base here, wrapped in bone and paper off-whites and a soft greige, with a single ink accent for wabi-sabi restraint.

Minimal Editorial Surface · 5 colors

Mauve Taupe is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Mauve Taupe carrying the quiet middle.

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Color Lab

How #7D697C actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.

Warmth 51/100
Neutral
Balanced temperature — flexible, sits between warm and cool schemes.
Softness 54/100
Moderate
Middle-weight — neither delicate nor heavy.
Depth 43/100
Moderate
Mid depth — usable as an accent or a muted ground.
Naturalness 1/100
Very low
Reads engineered rather than organic — synthetic, digital.
Vintage feel 60/100
Moderate
Faded, nostalgic quality — editorial, heritage and retro work.
Luxury 48/100
Moderate
Understated — leans refined without going austere.
Brand distinctiveness 15/100
Very low
Quiet and neutral — a supporting tone, not a signature.
UI accent fit 65/100
High
Strong interactive accent — visible and can carry a legible label.
Surface fit 45/100
Moderate
Usable as a tinted surface in measured doses.
Print safety 96/100
Very high
Reproduces faithfully in CMYK — safe for packaging and print.

Pairs with #7D697C

For UI
For branding
For interior
For fashion
People also use #7D697C with

UI roles & guardrails

Primary action Safe as a filled button with white label. AA
Body text Passes on white at 16px and above. Pass
Large display Fine for headings 24px+ on white. Pass
Background Pair with white text at 5.0:1. Use
Subtle surface Use #E5E1E5 for cards and hover fills. Tint 80
Avoid beside #7D6875 — the hue gap is too small to read as intentional. Clash

In real applications

Not a swatch to memorise — a color to build with. Here is #7D697C at work across the surfaces designers actually ship.

Website / UI
Northwind Sign up
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Dashboard
Revenue
$48.2k ▲ 12%
Brand
AVELINE
Studio
Poster
Nov 14 · 8PM
NIGHT
MARKET
Packaging
BLOOM
Botanical Wash
250 ml
Interior

Scales

ShadesBase darkened in 10% steps
TintsBase lifted toward white
TonesSaturation removed, lightness held
Monochromatic scaleDesign-system ready, 50–900

Every model

Export

:root {
  --color-base: #7D697C;
  --color-base-rgb: 125 105 124;
  --color-base-oklch: oklch(54.6% 0.038 327.7);
  --color-50: #F8F7F8;
  --color-100: #EDE9EC;
  --color-200: #DAD3D9;
  --color-300: #BDB2BD;
  --color-400: #A092A0;
  --color-500: #827282;
  --color-600: #675B66;
  --color-700: #4B444B;
  --color-800: #332E32;
  --color-900: #201D20;
  --color-on-base: #FFFFFF;
}