#7F369E is a mid-toned, temperate magenta. On the Color Lab it reads clean and engineered. It carries a legible label as a UI accent and reproduces cleanly in print.
Not just a swatch — here's how #7F369E works with other colors. Named schemes with #7F369E in its natural role, and a note on why the supporting colors balance it.
Grape sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.
Grape plays the worn-leather lead, deepened by saddle brown and an oxblood anchor, softened by aged cream and cooled by a muted forest green.
Grape anchors this café scheme as the warm mid-tone, lifted by latte cream and a muted sage accent and grounded by espresso brown and a warm charcoal.
Grape is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Grape carrying the quiet middle.
Grape is the vivid signal in this product UI — on a near-black surface with cool white, a slate grey and a lighter tint of Grape.
How #7F369E actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.
Not a swatch to memorise — a color to build with. Here is #7F369E at work across the surfaces designers actually ship.
:root {
--color-base: #7F369E;
--color-base-rgb: 127 54 158;
--color-base-oklch: oklch(47.9% 0.169 314.2);
--color-50: #F9F3FB;
--color-100: #EFE0F5;
--color-200: #DEC2EA;
--color-300: #C498D7;
--color-400: #A970C2;
--color-500: #8C4FA6;
--color-600: #6D427F;
--color-700: #4F345B;
--color-800: #35253C;
--color-900: #211825;
--color-on-base: #FFFFFF;
}
// tailwind.config.js
colors: {
grape: {
50: '#F9F3FB',
100: '#EFE0F5',
200: '#DEC2EA',
300: '#C498D7',
400: '#A970C2',
500: '#8C4FA6',
600: '#6D427F',
700: '#4F345B',
800: '#35253C',
900: '#211825',
},
}
$base: #7F369E; $base-ink: #FFFFFF; $base-50: #F9F3FB; $base-100: #EFE0F5; $base-200: #DEC2EA; $base-300: #C498D7; $base-400: #A970C2; $base-500: #8C4FA6; $base-600: #6D427F; $base-700: #4F345B; $base-800: #35253C; $base-900: #211825; $base-hover: #662C80; $base-subtle: #D9C2E3;
{
"color": {
"base": {
"value": "#7F369E",
"type": "color"
},
"onBase": {
"value": "#FFFFFF",
"type": "color"
},
"scale": {
"50": {
"value": "#F9F3FB",
"type": "color"
},
"100": {
"value": "#EFE0F5",
"type": "color"
},
"200": {
"value": "#DEC2EA",
"type": "color"
},
"300": {
"value": "#C498D7",
"type": "color"
},
"400": {
"value": "#A970C2",
"type": "color"
},
"500": {
"value": "#8C4FA6",
"type": "color"
},
"600": {
"value": "#6D427F",
"type": "color"
},
"700": {
"value": "#4F345B",
"type": "color"
},
"800": {
"value": "#35253C",
"type": "color"
},
"900": {
"value": "#211825",
"type": "color"
}
}
}
}