#9173BF is a mid-toned, cool magenta. On the Color Lab it reads clean and engineered. It carries a legible label as a UI accent and reproduces cleanly in print.
Not just a swatch — here's how #9173BF works with other colors. Named schemes with #9173BF in its natural role, and a note on why the supporting colors balance it.
Amethyst sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.
Amethyst opens this coastal palette with sea-glass and warm sand alongside it, grounded by driftwood grey and a deep-navy anchor.
Amethyst plays the worn-leather lead, deepened by saddle brown and an oxblood anchor, softened by aged cream and cooled by a muted forest green.
Amethyst anchors this café scheme as the warm mid-tone, lifted by latte cream and a muted sage accent and grounded by espresso brown and a warm charcoal.
Amethyst is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Amethyst carrying the quiet middle.
How #9173BF actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.
Not a swatch to memorise — a color to build with. Here is #9173BF at work across the surfaces designers actually ship.
:root {
--color-base: #9173BF;
--color-base-rgb: 145 115 191;
--color-base-oklch: oklch(61.5% 0.116 301.3);
--color-50: #F7F4FA;
--color-100: #E9E3F3;
--color-200: #D3C7E5;
--color-300: #B3A0CF;
--color-400: #937AB8;
--color-500: #745A9B;
--color-600: #5C4A78;
--color-700: #443856;
--color-800: #2F2839;
--color-900: #1E1A24;
--color-on-base: #141310;
}
// tailwind.config.js
colors: {
amethyst: {
50: '#F7F4FA',
100: '#E9E3F3',
200: '#D3C7E5',
300: '#B3A0CF',
400: '#937AB8',
500: '#745A9B',
600: '#5C4A78',
700: '#443856',
800: '#2F2839',
900: '#1E1A24',
},
}
$base: #9173BF; $base-ink: #141310; $base-50: #F7F4FA; $base-100: #E9E3F3; $base-200: #D3C7E5; $base-300: #B3A0CF; $base-400: #937AB8; $base-500: #745A9B; $base-600: #5C4A78; $base-700: #443856; $base-800: #2F2839; $base-900: #1E1A24; $base-hover: #714DA8; $base-subtle: #DFD8E9;
{
"color": {
"base": {
"value": "#9173BF",
"type": "color"
},
"onBase": {
"value": "#141310",
"type": "color"
},
"scale": {
"50": {
"value": "#F7F4FA",
"type": "color"
},
"100": {
"value": "#E9E3F3",
"type": "color"
},
"200": {
"value": "#D3C7E5",
"type": "color"
},
"300": {
"value": "#B3A0CF",
"type": "color"
},
"400": {
"value": "#937AB8",
"type": "color"
},
"500": {
"value": "#745A9B",
"type": "color"
},
"600": {
"value": "#5C4A78",
"type": "color"
},
"700": {
"value": "#443856",
"type": "color"
},
"800": {
"value": "#2F2839",
"type": "color"
},
"900": {
"value": "#1E1A24",
"type": "color"
}
}
}
}