#940EDD is a mid-toned, cool magenta. On the Color Lab it reads clean and engineered, bold and ownable. It sits well as a supporting tone.
Not just a swatch — here's how #940EDD works with other colors. Named schemes with #940EDD in its natural role, and a note on why the supporting colors balance it.
Dark Violet sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.
Dark Violet is the vivid signal in this product UI — on a near-black surface with cool white, a slate grey and a lighter tint of Dark Violet.
Dark Violet is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Dark Violet carrying the quiet middle.
Dark Violet opens this coastal palette with sea-glass and warm sand alongside it, grounded by driftwood grey and a deep-navy anchor.
Dark Violet glows at the center of this sunset palette, joined by coral and gold, deepened by a plum anchor and cooled with cream.
How #940EDD actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.
Not a swatch to memorise — a color to build with. Here is #940EDD at work across the surfaces designers actually ship.
:root {
--color-base: #940EDD;
--color-base-rgb: 148 14 221;
--color-base-oklch: oklch(52.7% 0.264 307.2);
--color-50: #F9F0FE;
--color-100: #F0D8FD;
--color-200: #E1B2FA;
--color-300: #C97FF0;
--color-400: #AF50E2;
--color-500: #922DC8;
--color-600: #712A98;
--color-700: #52246B;
--color-800: #371B46;
--color-900: #22132B;
--color-on-base: #FFFFFF;
}
// tailwind.config.js
colors: {
dark-violet: {
50: '#F9F0FE',
100: '#F0D8FD',
200: '#E1B2FA',
300: '#C97FF0',
400: '#AF50E2',
500: '#922DC8',
600: '#712A98',
700: '#52246B',
800: '#371B46',
900: '#22132B',
},
}
$base: #940EDD; $base-ink: #FFFFFF; $base-50: #F9F0FE; $base-100: #F0D8FD; $base-200: #E1B2FA; $base-300: #C97FF0; $base-400: #AF50E2; $base-500: #922DC8; $base-600: #712A98; $base-700: #52246B; $base-800: #371B46; $base-900: #22132B; $base-hover: #770BB0; $base-subtle: #DEBAF1;
{
"color": {
"base": {
"value": "#940EDD",
"type": "color"
},
"onBase": {
"value": "#FFFFFF",
"type": "color"
},
"scale": {
"50": {
"value": "#F9F0FE",
"type": "color"
},
"100": {
"value": "#F0D8FD",
"type": "color"
},
"200": {
"value": "#E1B2FA",
"type": "color"
},
"300": {
"value": "#C97FF0",
"type": "color"
},
"400": {
"value": "#AF50E2",
"type": "color"
},
"500": {
"value": "#922DC8",
"type": "color"
},
"600": {
"value": "#712A98",
"type": "color"
},
"700": {
"value": "#52246B",
"type": "color"
},
"800": {
"value": "#371B46",
"type": "color"
},
"900": {
"value": "#22132B",
"type": "color"
}
}
}
}