What color is #941010?

#941010 is a dark, vivid reddish brown. In RGB it is rgb(148, 16, 16), and in HSL hsl(0, 80%, 32%).

Is #941010 accessible as text?

On white, #941010 has a contrast ratio of 8.97:1 (passes WCAG AA for body text); on black it is 2.34:1 (fails). For text placed on #941010, use white for the best readability.

What is the closest Tailwind color to #941010?

The nearest Tailwind CSS token is red-800 (#9F0712).

What colors go well with #941010?

#941010 pairs cleanly with neutrals — cream, taupe, charcoal and cool grays — and with its complementary #109393. In UI, a softer accent is often easier to use than the exact complement. Explore the harmonies, shades, tints and ready-made palettes for #941010 below.

Is #941010 good for buttons?

#941010 works well for buttons and highlights, but use white text on #941010 — black text only reaches 2.34:1, below the 4.5:1 needed for normal-size labels.

Is #941010 the same as CSS darkred?

No — #941010 is not the CSS named color darkred, but darkred (#8B0000) is the closest CSS named color by perceptual color distance — it sits in a different color family, so treat it as a rough reference, not a match.

#941010 Color — HEX, RGB, HSL, Palette & Shades

Palettes built on #941010

Not just a swatch — here's how #941010 works with other colors. Named schemes with #941010 in its natural role, and a note on why the supporting colors balance it.

Warm Autumn Interior Dominant · 5 colors

Dominant #941010 Secondary #B76325 Accent #777743 Surface #F4EBDD Anchor #3B2A21

This palette keeps Sangria as the dominant warm neutral, balanced by muted terracotta and olive earth tones and grounded by a deep espresso anchor.

Modern Café Dominant · 5 colors

Dominant #941010 Anchor #3A2A21 Surface #F0E2D0 Accent #969664 Secondary #3C3833

Sangria anchors this café scheme as the warm mid-tone, lifted by latte cream and a muted sage accent and grounded by espresso brown and a warm charcoal.

Vintage Leather Lead · 5 colors

Lead #941010 Secondary #7B4927 Surface #EAD9C0 Accent #43503A Anchor #5A222E

Sangria plays the worn-leather lead, deepened by saddle brown and an oxblood anchor, softened by aged cream and cooled by a muted forest green.

Berry & Cream Lead · 5 colors

Lead #941010 Surface #F3E6D6 Anchor #5F2037 Accent #E6C2C1 Secondary #332B2E

Sangria sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.

Minimal Editorial Surface · 5 colors

Surface #F7F4EF Accent #941010 Secondary #956A63 Support #9B9186 Ink #17140F

Sangria is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Sangria carrying the quiet middle.

Build a working theme in the generator →

Color Lab

How #941010 actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.

Warmth 95/100

Warm

Reads warm and advancing — inviting, energetic, draws the eye forward.

Softness 31/100

Low

Firm and assertive — carries weight and contrast.

Depth 60/100

Moderate

Mid depth — usable as an accent or a muted ground.

Naturalness 65/100

High

Organic, earthy character — at home in wellness, food and craft brands.

Vintage feel 48/100

Moderate

A faint retro warmth without tipping into sepia.

Luxury 60/100

Moderate

Restrained and premium — deep, quiet, high-end packaging and fashion.

Brand distinctiveness 44/100

Moderate

Recognisable but shares space with nearby hues.

UI accent fit 81/100

Very high

Strong interactive accent — visible and can carry a legible label.

Surface fit 12/100

Very low

Too saturated or mid-toned for big areas — keep it to accents.

Print safety 82/100

Very high

Reproduces faithfully in CMYK — safe for packaging and print.

Pairs with #941010

For UI

For branding

For interior

For fashion

People also use #941010 with

Medium Violet Red Brown Dark Cyan Gainsboro Espresso

UI roles & guardrails

Primary action Safe as a filled button with white label. AAA

Body text Passes on white at 16px and above. Pass

Large display Fine for headings 24px+ on white. Pass

Background Pair with white text at 9.0:1. Use

Subtle surface Use #F0C8C8 for cards and hover fills. Tint 80

Avoid beside #933C10 — the hue gap is too small to read as intentional. Clash

In real applications

Not a swatch to memorise — a color to build with. Here is #941010 at work across the surfaces designers actually ship.

Website / UI

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Dashboard

Revenue

$48.2k ▲ 12%

Brand

AVELINE

Studio

Poster

Nov 14 · 8PM

NIGHT
MARKET

Packaging

BLOOM

Botanical Wash

250 ml

Interior

Every model

Export

:root {
  --color-base: #941010;
  --color-base-rgb: 148 16 16;
  --color-base-oklch: oklch(42.6% 0.164 27.9);
  --color-50: #FEF1F1;
  --color-100: #FCD9D9;
  --color-200: #F7B6B6;
  --color-300: #EB8484;
  --color-400: #DB5757;
  --color-500: #C13434;
  --color-600: #932F2F;
  --color-700: #682727;
  --color-800: #441D1D;
  --color-900: #291414;
  --color-on-base: #FFFFFF;
}

// tailwind.config.js
colors: {
  sangria: {
    50: '#FEF1F1',
    100: '#FCD9D9',
    200: '#F7B6B6',
    300: '#EB8484',
    400: '#DB5757',
    500: '#C13434',
    600: '#932F2F',
    700: '#682727',
    800: '#441D1D',
    900: '#291414',
  },
}

$base: #941010;
$base-ink: #FFFFFF;
$base-50: #FEF1F1;
$base-100: #FCD9D9;
$base-200: #F7B6B6;
$base-300: #EB8484;
$base-400: #DB5757;
$base-500: #C13434;
$base-600: #932F2F;
$base-700: #682727;
$base-800: #441D1D;
$base-900: #291414;
$base-hover: #760D0D;
$base-subtle: #EBABAB;

{
    "color": {
        "base": {
            "value": "#941010",
            "type": "color"
        },
        "onBase": {
            "value": "#FFFFFF",
            "type": "color"
        },
        "scale": {
            "50": {
                "value": "#FEF1F1",
                "type": "color"
            },
            "100": {
                "value": "#FCD9D9",
                "type": "color"
            },
            "200": {
                "value": "#F7B6B6",
                "type": "color"
            },
            "300": {
                "value": "#EB8484",
                "type": "color"
            },
            "400": {
                "value": "#DB5757",
                "type": "color"
            },
            "500": {
                "value": "#C13434",
                "type": "color"
            },
            "600": {
                "value": "#932F2F",
                "type": "color"
            },
            "700": {
                "value": "#682727",
                "type": "color"
            },
            "800": {
                "value": "#441D1D",
                "type": "color"
            },
            "900": {
                "value": "#291414",
                "type": "color"
            }
        }
    }
}

Palettes built on #941010

Color Lab

Pairs with #941010

UI roles & guardrails

In real applications

Scales

Every model

Export