#953CA4 is a mid-toned, temperate magenta. On the Color Lab it reads clean and engineered. It carries a legible label as a UI accent and reproduces cleanly in print.
Not just a swatch — here's how #953CA4 works with other colors. Named schemes with #953CA4 in its natural role, and a note on why the supporting colors balance it.
Plum sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.
Plum plays the worn-leather lead, deepened by saddle brown and an oxblood anchor, softened by aged cream and cooled by a muted forest green.
Plum anchors this café scheme as the warm mid-tone, lifted by latte cream and a muted sage accent and grounded by espresso brown and a warm charcoal.
Plum is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Plum carrying the quiet middle.
Plum is the vivid signal in this product UI — on a near-black surface with cool white, a slate grey and a lighter tint of Plum.
How #953CA4 actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.
Not a swatch to memorise — a color to build with. Here is #953CA4 at work across the surfaces designers actually ship.
:root {
--color-base: #953CA4;
--color-base-rgb: 149 60 164;
--color-base-oklch: oklch(52.0% 0.176 321.6);
--color-50: #FAF3FB;
--color-100: #F2E1F5;
--color-200: #E3C4E9;
--color-300: #CC9AD5;
--color-400: #B473BF;
--color-500: #9752A3;
--color-600: #75447E;
--color-700: #54355A;
--color-800: #38253C;
--color-900: #231825;
--color-on-base: #FFFFFF;
}
// tailwind.config.js
colors: {
plum: {
50: '#FAF3FB',
100: '#F2E1F5',
200: '#E3C4E9',
300: '#CC9AD5',
400: '#B473BF',
500: '#9752A3',
600: '#75447E',
700: '#54355A',
800: '#38253C',
900: '#231825',
},
}
$base: #953CA4; $base-ink: #FFFFFF; $base-50: #FAF3FB; $base-100: #F2E1F5; $base-200: #E3C4E9; $base-300: #CC9AD5; $base-400: #B473BF; $base-500: #9752A3; $base-600: #75447E; $base-700: #54355A; $base-800: #38253C; $base-900: #231825; $base-hover: #773083; $base-subtle: #DFC5E3;
{
"color": {
"base": {
"value": "#953CA4",
"type": "color"
},
"onBase": {
"value": "#FFFFFF",
"type": "color"
},
"scale": {
"50": {
"value": "#FAF3FB",
"type": "color"
},
"100": {
"value": "#F2E1F5",
"type": "color"
},
"200": {
"value": "#E3C4E9",
"type": "color"
},
"300": {
"value": "#CC9AD5",
"type": "color"
},
"400": {
"value": "#B473BF",
"type": "color"
},
"500": {
"value": "#9752A3",
"type": "color"
},
"600": {
"value": "#75447E",
"type": "color"
},
"700": {
"value": "#54355A",
"type": "color"
},
"800": {
"value": "#38253C",
"type": "color"
},
"900": {
"value": "#231825",
"type": "color"
}
}
}
}