#96072B is a mid-toned, warm red-orange. On the Color Lab it reads quietly premium. It carries a legible label as a UI accent and reproduces cleanly in print.
Not just a swatch — here's how #96072B works with other colors. Named schemes with #96072B in its natural role, and a note on why the supporting colors balance it.
This palette keeps Carmine as the dominant warm neutral, balanced by muted terracotta and olive earth tones and grounded by a deep espresso anchor.
Carmine anchors this café scheme as the warm mid-tone, lifted by latte cream and a muted sage accent and grounded by espresso brown and a warm charcoal.
Carmine plays the worn-leather lead, deepened by saddle brown and an oxblood anchor, softened by aged cream and cooled by a muted forest green.
Carmine sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.
Carmine is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Carmine carrying the quiet middle.
How #96072B actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.
Not a swatch to memorise — a color to build with. Here is #96072B at work across the surfaces designers actually ship.
:root {
--color-base: #96072B;
--color-base-rgb: 150 7 43;
--color-base-oklch: oklch(43.0% 0.168 17.6);
--color-50: #FEF0F4;
--color-100: #FDD8E1;
--color-200: #FBB1C4;
--color-300: #F27D9A;
--color-400: #E44E73;
--color-500: #CB2A52;
--color-600: #9A2845;
--color-700: #6C2335;
--color-800: #461B26;
--color-900: #2B1218;
--color-on-base: #FFFFFF;
}
// tailwind.config.js
colors: {
carmine: {
50: '#FEF0F4',
100: '#FDD8E1',
200: '#FBB1C4',
300: '#F27D9A',
400: '#E44E73',
500: '#CB2A52',
600: '#9A2845',
700: '#6C2335',
800: '#461B26',
900: '#2B1218',
},
}
$base: #96072B; $base-ink: #FFFFFF; $base-50: #FEF0F4; $base-100: #FDD8E1; $base-200: #FBB1C4; $base-300: #F27D9A; $base-400: #E44E73; $base-500: #CB2A52; $base-600: #9A2845; $base-700: #6C2335; $base-800: #461B26; $base-900: #2B1218; $base-hover: #790622; $base-subtle: #EFA6B8;
{
"color": {
"base": {
"value": "#96072B",
"type": "color"
},
"onBase": {
"value": "#FFFFFF",
"type": "color"
},
"scale": {
"50": {
"value": "#FEF0F4",
"type": "color"
},
"100": {
"value": "#FDD8E1",
"type": "color"
},
"200": {
"value": "#FBB1C4",
"type": "color"
},
"300": {
"value": "#F27D9A",
"type": "color"
},
"400": {
"value": "#E44E73",
"type": "color"
},
"500": {
"value": "#CB2A52",
"type": "color"
},
"600": {
"value": "#9A2845",
"type": "color"
},
"700": {
"value": "#6C2335",
"type": "color"
},
"800": {
"value": "#461B26",
"type": "color"
},
"900": {
"value": "#2B1218",
"type": "color"
}
}
}
}