#970000 is a mid-toned, warm orange. On the Color Lab it reads organic and grounded, quietly premium. It carries a legible label as a UI accent and reproduces cleanly in print.
Not just a swatch — here's how #970000 works with other colors. Named schemes with #970000 in its natural role, and a note on why the supporting colors balance it.
This palette keeps Cherry Red as the dominant warm neutral, balanced by muted terracotta and olive earth tones and grounded by a deep espresso anchor.
Cherry Red anchors this café scheme as the warm mid-tone, lifted by latte cream and a muted sage accent and grounded by espresso brown and a warm charcoal.
Cherry Red plays the worn-leather lead, deepened by saddle brown and an oxblood anchor, softened by aged cream and cooled by a muted forest green.
Cherry Red sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.
Cherry Red is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Cherry Red carrying the quiet middle.
How #970000 actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.
Not a swatch to memorise — a color to build with. Here is #970000 at work across the surfaces designers actually ship.
:root {
--color-base: #970000;
--color-base-rgb: 151 0 0;
--color-base-oklch: oklch(42.5% 0.174 29.2);
--color-50: #FEF0F0;
--color-100: #FDD8D8;
--color-200: #FCB1B1;
--color-300: #F87777;
--color-400: #EC4646;
--color-500: #D22222;
--color-600: #9F2323;
--color-700: #701F1F;
--color-800: #481818;
--color-900: #2C1111;
--color-on-base: #FFFFFF;
}
// tailwind.config.js
colors: {
cherry-red: {
50: '#FEF0F0',
100: '#FDD8D8',
200: '#FCB1B1',
300: '#F87777',
400: '#EC4646',
500: '#D22222',
600: '#9F2323',
700: '#701F1F',
800: '#481818',
900: '#2C1111',
},
}
$base: #970000; $base-ink: #FFFFFF; $base-50: #FEF0F0; $base-100: #FDD8D8; $base-200: #FCB1B1; $base-300: #F87777; $base-400: #EC4646; $base-500: #D22222; $base-600: #9F2323; $base-700: #701F1F; $base-800: #481818; $base-900: #2C1111; $base-hover: #7A0000; $base-subtle: #F2A1A1;
{
"color": {
"base": {
"value": "#970000",
"type": "color"
},
"onBase": {
"value": "#FFFFFF",
"type": "color"
},
"scale": {
"50": {
"value": "#FEF0F0",
"type": "color"
},
"100": {
"value": "#FDD8D8",
"type": "color"
},
"200": {
"value": "#FCB1B1",
"type": "color"
},
"300": {
"value": "#F87777",
"type": "color"
},
"400": {
"value": "#EC4646",
"type": "color"
},
"500": {
"value": "#D22222",
"type": "color"
},
"600": {
"value": "#9F2323",
"type": "color"
},
"700": {
"value": "#701F1F",
"type": "color"
},
"800": {
"value": "#481818",
"type": "color"
},
"900": {
"value": "#2C1111",
"type": "color"
}
}
}
}