What color is #97262F?

#97262F is a dark red. In RGB it is rgb(151, 38, 47), and in HSL hsl(355, 60%, 37%).

Is #97262F accessible as text?

On white, #97262F has a contrast ratio of 7.97:1 (passes WCAG AA for body text); on black it is 2.63:1 (fails). For text placed on #97262F, use white for the best readability.

What is the closest Tailwind color to #97262F?

The nearest Tailwind CSS token is red-800 (#9F0712).

What colors go well with #97262F?

#97262F pairs cleanly with neutrals — cream, taupe, charcoal and cool grays — and with its complementary #26978E. In UI, a softer accent is often easier to use than the exact complement. Explore the harmonies, shades, tints and ready-made palettes for #97262F below.

Is #97262F good for buttons?

#97262F works well for buttons and highlights, but use white text on #97262F — black text only reaches 2.63:1, below the 4.5:1 needed for normal-size labels.

Is #97262F the same as CSS brown?

No — #97262F is not the CSS named color brown, but brown (#A52A2A) is the closest CSS named color by perceptual color distance — it sits in a different color family, so treat it as a rough reference, not a match.

#97262F Color — HEX, RGB, HSL, Palette & Shades

Palettes built on #97262F

Not just a swatch — here's how #97262F works with other colors. Named schemes with #97262F in its natural role, and a note on why the supporting colors balance it.

Warm Autumn Interior Dominant · 5 colors

Dominant #97262F Secondary #B76327 Accent #787742 Surface #F4EBDD Anchor #3B2A21

This palette keeps Carmine as the dominant warm neutral, balanced by muted terracotta and olive earth tones and grounded by a deep espresso anchor.

Modern Café Dominant · 5 colors

Dominant #97262F Anchor #3A2A21 Surface #F1E2D0 Accent #979664 Secondary #3C3833

Carmine anchors this café scheme as the warm mid-tone, lifted by latte cream and a muted sage accent and grounded by espresso brown and a warm charcoal.

Vintage Leather Lead · 5 colors

Lead #97262F Secondary #7C4928 Surface #EAD9C0 Accent #43503A Anchor #5A222F

Carmine plays the worn-leather lead, deepened by saddle brown and an oxblood anchor, softened by aged cream and cooled by a muted forest green.

Berry & Cream Lead · 5 colors

Lead #97262F Surface #F3E6D6 Anchor #5F2037 Accent #E6C2C2 Secondary #332B2E

Carmine sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.

Minimal Editorial Surface · 5 colors

Surface #F7F4EF Accent #97262F Secondary #9B7270 Support #9B9087 Ink #17140F

Carmine is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Carmine carrying the quiet middle.

Build a working theme in the generator →

Color Lab

How #97262F actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.

Warmth 89/100

Warm

Reads warm and advancing — inviting, energetic, draws the eye forward.

Softness 34/100

Low

Middle-weight — neither delicate nor heavy.

Depth 57/100

Moderate

Mid depth — usable as an accent or a muted ground.

Naturalness 68/100

High

Organic, earthy character — at home in wellness, food and craft brands.

Vintage feel 56/100

Moderate

Faded, nostalgic quality — editorial, heritage and retro work.

Luxury 59/100

Moderate

Restrained and premium — deep, quiet, high-end packaging and fashion.

Brand distinctiveness 40/100

Moderate

Recognisable but shares space with nearby hues.

UI accent fit 90/100

Very high

Strong interactive accent — visible and can carry a legible label.

Surface fit 11/100

Very low

Too saturated or mid-toned for big areas — keep it to accents.

Print safety 84/100

Very high

Reproduces faithfully in CMYK — safe for packaging and print.

Pairs with #97262F

For UI

For branding

For interior

For fashion

People also use #97262F with

Fandango Sienna Dark Cyan Gainsboro Espresso

UI roles & guardrails

Primary action Safe as a filled button with white label. AAA

Body text Passes on white at 16px and above. Pass

Large display Fine for headings 24px+ on white. Pass

Background Pair with white text at 8.0:1. Use

Subtle surface Use #EDD1D3 for cards and hover fills. Tint 80

Avoid beside #974226 — the hue gap is too small to read as intentional. Clash

In real applications

Not a swatch to memorise — a color to build with. Here is #97262F at work across the surfaces designers actually ship.

Website / UI

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Dashboard

Revenue

$48.2k ▲ 12%

Brand

AVELINE

Studio

Poster

Nov 14 · 8PM

NIGHT
MARKET

Packaging

BLOOM

Botanical Wash

250 ml

Interior

Every model

Export

:root {
  --color-base: #97262F;
  --color-base-rgb: 151 38 47;
  --color-base-oklch: oklch(45.2% 0.148 21.3);
  --color-50: #FCF2F3;
  --color-100: #F8DEE0;
  --color-200: #EFBEC2;
  --color-300: #DE9197;
  --color-400: #CB6770;
  --color-500: #AF464E;
  --color-600: #863C42;
  --color-700: #602F33;
  --color-800: #3F2224;
  --color-900: #271618;
  --color-on-base: #FFFFFF;
}

// tailwind.config.js
colors: {
  carmine: {
    50: '#FCF2F3',
    100: '#F8DEE0',
    200: '#EFBEC2',
    300: '#DE9197',
    400: '#CB6770',
    500: '#AF464E',
    600: '#863C42',
    700: '#602F33',
    800: '#3F2224',
    900: '#271618',
  },
}

$base: #97262F;
$base-ink: #FFFFFF;
$base-50: #FCF2F3;
$base-100: #F8DEE0;
$base-200: #EFBEC2;
$base-300: #DE9197;
$base-400: #CB6770;
$base-500: #AF464E;
$base-600: #863C42;
$base-700: #602F33;
$base-800: #3F2224;
$base-900: #271618;
$base-hover: #791E26;
$base-subtle: #E5B9BC;

{
    "color": {
        "base": {
            "value": "#97262F",
            "type": "color"
        },
        "onBase": {
            "value": "#FFFFFF",
            "type": "color"
        },
        "scale": {
            "50": {
                "value": "#FCF2F3",
                "type": "color"
            },
            "100": {
                "value": "#F8DEE0",
                "type": "color"
            },
            "200": {
                "value": "#EFBEC2",
                "type": "color"
            },
            "300": {
                "value": "#DE9197",
                "type": "color"
            },
            "400": {
                "value": "#CB6770",
                "type": "color"
            },
            "500": {
                "value": "#AF464E",
                "type": "color"
            },
            "600": {
                "value": "#863C42",
                "type": "color"
            },
            "700": {
                "value": "#602F33",
                "type": "color"
            },
            "800": {
                "value": "#3F2224",
                "type": "color"
            },
            "900": {
                "value": "#271618",
                "type": "color"
            }
        }
    }
}

Palettes built on #97262F

Color Lab

Pairs with #97262F

UI roles & guardrails

In real applications

Scales

Every model

Export