What color is #973265?

#973265 is a dark pink. In RGB it is rgb(151, 50, 101), and in HSL hsl(330, 50%, 39%).

Is #973265 accessible as text?

On white, #973265 has a contrast ratio of 7.09:1 (passes WCAG AA for body text); on black it is 2.96:1 (fails). For text placed on #973265, use white for the best readability.

What is the closest Tailwind color to #973265?

The nearest Tailwind CSS token is pink-800 (#A3004C).

What colors go well with #973265?

#973265 pairs cleanly with neutrals — cream, taupe, charcoal and cool grays — and with its complementary #329563. In UI, a softer accent is often easier to use than the exact complement. Explore the harmonies, shades, tints and ready-made palettes for #973265 below.

Is #973265 good for buttons?

#973265 works well for buttons and highlights, but use white text on #973265 — black text only reaches 2.96:1, below the 4.5:1 needed for normal-size labels.

Is #973265 the same as CSS brown?

No — #973265 is not the CSS named color brown, but brown (#A52A2A) is the closest CSS named color by perceptual color distance — it sits in a different color family, so treat it as a rough reference, not a match.

#973265 Color — HEX, RGB, HSL, Palette & Shades

Palettes built on #973265

Not just a swatch — here's how #973265 works with other colors. Named schemes with #973265 in its natural role, and a note on why the supporting colors balance it.

Modern Café Dominant · 5 colors

Dominant #973265 Anchor #3B2921 Surface #F1E2D1 Accent #9A9563 Secondary #3C3833

Cranberry anchors this café scheme as the warm mid-tone, lifted by latte cream and a muted sage accent and grounded by espresso brown and a warm charcoal.

Vintage Leather Lead · 5 colors

Lead #973265 Secondary #7D482B Surface #EBD9C1 Accent #454F39 Anchor #5A2231

Cranberry plays the worn-leather lead, deepened by saddle brown and an oxblood anchor, softened by aged cream and cooled by a muted forest green.

Berry & Cream Lead · 5 colors

Lead #973265 Surface #F4E6D7 Anchor #5E203A Accent #E6C2C4 Secondary #332B2E

Cranberry sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.

Warm Autumn Interior Dominant · 5 colors

Dominant #973265 Secondary #B9612F Accent #7C7641 Surface #F5EBDD Anchor #3C2922

This palette keeps Cranberry as the dominant warm neutral, balanced by muted terracotta and olive earth tones and grounded by a deep espresso anchor.

Minimal Editorial Surface · 5 colors

Surface #F7F4EF Accent #973265 Secondary #9F7A89 Support #9C9087 Ink #17140F

Cranberry is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Cranberry carrying the quiet middle.

Build a working theme in the generator →

Color Lab

How #973265 actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.

Warmth 73/100

Warm

Reads warm and advancing — inviting, energetic, draws the eye forward.

Softness 37/100

Low

Middle-weight — neither delicate nor heavy.

Depth 54/100

Moderate

Mid depth — usable as an accent or a muted ground.

Naturalness 18/100

Very low

Reads engineered rather than organic — synthetic, digital.

Vintage feel 57/100

Moderate

Faded, nostalgic quality — editorial, heritage and retro work.

Luxury 57/100

Moderate

Restrained and premium — deep, quiet, high-end packaging and fashion.

Brand distinctiveness 39/100

Low

Recognisable but shares space with nearby hues.

UI accent fit 96/100

Very high

Strong interactive accent — visible and can carry a legible label.

Surface fit 10/100

Very low

Too saturated or mid-toned for big areas — keep it to accents.

Print safety 84/100

Very high

Reproduces faithfully in CMYK — safe for packaging and print.

Pairs with #973265

For UI

For branding

For interior

For fashion

People also use #973265 with

Byzantine Chestnut Shamrock Green Gainsboro Eggplant

UI roles & guardrails

Primary action Safe as a filled button with white label. AAA

Body text Passes on white at 16px and above. Pass

Large display Fine for headings 24px+ on white. Pass

Background Pair with white text at 7.1:1. Use

Subtle surface Use #EBD5E0 for cards and hover fills. Tint 80

Avoid beside #953242 — the hue gap is too small to read as intentional. Clash

In real applications

Not a swatch to memorise — a color to build with. Here is #973265 at work across the surfaces designers actually ship.

Website / UI

Northwind Sign up

Build faster.

A working theme, generated in seconds.

Dashboard

Revenue

$48.2k ▲ 12%

Brand

AVELINE

Studio

Poster

Nov 14 · 8PM

NIGHT
MARKET

Packaging

BLOOM

Botanical Wash

250 ml

Interior

Every model

Export

:root {
  --color-base: #973265;
  --color-base-rgb: 151 50 101;
  --color-base-oklch: oklch(48.0% 0.145 352.7);
  --color-50: #FCF3F7;
  --color-100: #F5E0EB;
  --color-200: #EBC2D6;
  --color-300: #D897B8;
  --color-400: #C27099;
  --color-500: #A64E7A;
  --color-600: #804261;
  --color-700: #5C3347;
  --color-800: #3C2430;
  --color-900: #25181F;
  --color-on-base: #FFFFFF;
}

// tailwind.config.js
colors: {
  cranberry: {
    50: '#FCF3F7',
    100: '#F5E0EB',
    200: '#EBC2D6',
    300: '#D897B8',
    400: '#C27099',
    500: '#A64E7A',
    600: '#804261',
    700: '#5C3347',
    800: '#3C2430',
    900: '#25181F',
  },
}

$base: #973265;
$base-ink: #FFFFFF;
$base-50: #FCF3F7;
$base-100: #F5E0EB;
$base-200: #EBC2D6;
$base-300: #D897B8;
$base-400: #C27099;
$base-500: #A64E7A;
$base-600: #804261;
$base-700: #5C3347;
$base-800: #3C2430;
$base-900: #25181F;
$base-hover: #772850;
$base-subtle: #E2BFD0;

{
    "color": {
        "base": {
            "value": "#973265",
            "type": "color"
        },
        "onBase": {
            "value": "#FFFFFF",
            "type": "color"
        },
        "scale": {
            "50": {
                "value": "#FCF3F7",
                "type": "color"
            },
            "100": {
                "value": "#F5E0EB",
                "type": "color"
            },
            "200": {
                "value": "#EBC2D6",
                "type": "color"
            },
            "300": {
                "value": "#D897B8",
                "type": "color"
            },
            "400": {
                "value": "#C27099",
                "type": "color"
            },
            "500": {
                "value": "#A64E7A",
                "type": "color"
            },
            "600": {
                "value": "#804261",
                "type": "color"
            },
            "700": {
                "value": "#5C3347",
                "type": "color"
            },
            "800": {
                "value": "#3C2430",
                "type": "color"
            },
            "900": {
                "value": "#25181F",
                "type": "color"
            }
        }
    }
}

Palettes built on #973265

Color Lab

Pairs with #973265

UI roles & guardrails

In real applications

Scales

Every model

Export