Nearest named color: Carmine
#99000D
#99000D
Nearest named
Carmine
Family
Red
Lightness
43.0%
Chroma
0.175
Hue angle
27.0°
Temperature
Warm
Contrast on white
8.90:1 · AAA
Contrast on black
2.09:1 · Fail
Web-safe
#990000
CSS oklch()
43% 0.18 27

#99000D is a mid-toned, warm orange. On the Color Lab it reads quietly premium. It carries a legible label as a UI accent and reproduces cleanly in print.

Palettes built on #99000D

Not just a swatch — here's how #99000D works with other colors. Named schemes with #99000D in its natural role, and a note on why the supporting colors balance it.

Warm Autumn Interior Dominant · 5 colors

This palette keeps Carmine as the dominant warm neutral, balanced by muted terracotta and olive earth tones and grounded by a deep espresso anchor.

Modern Café Dominant · 5 colors

Carmine anchors this café scheme as the warm mid-tone, lifted by latte cream and a muted sage accent and grounded by espresso brown and a warm charcoal.

Vintage Leather Lead · 5 colors

Carmine plays the worn-leather lead, deepened by saddle brown and an oxblood anchor, softened by aged cream and cooled by a muted forest green.

Berry & Cream Lead · 5 colors

Carmine sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.

Minimal Editorial Surface · 5 colors

Carmine is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Carmine carrying the quiet middle.

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Color Lab

How #99000D actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.

Warmth 96/100
Warm
Reads warm and advancing — inviting, energetic, draws the eye forward.
Softness 30/100
Low
Firm and assertive — carries weight and contrast.
Depth 60/100
High
Mid depth — usable as an accent or a muted ground.
Naturalness 53/100
Moderate
Loosely natural — an earthy edge without being rustic.
Vintage feel 43/100
Moderate
A faint retro warmth without tipping into sepia.
Luxury 59/100
Moderate
Restrained and premium — deep, quiet, high-end packaging and fashion.
Brand distinctiveness 47/100
Moderate
Recognisable but shares space with nearby hues.
UI accent fit 80/100
Very high
Strong interactive accent — visible and can carry a legible label.
Surface fit 12/100
Very low
Too saturated or mid-toned for big areas — keep it to accents.
Print safety 81/100
Very high
Reproduces faithfully in CMYK — safe for packaging and print.

Pairs with #99000D

For UI
For branding
For interior
For fashion
People also use #99000D with

UI roles & guardrails

Primary action Safe as a filled button with white label. AAA
Body text Passes on white at 16px and above. Pass
Large display Fine for headings 24px+ on white. Pass
Background Pair with white text at 8.9:1. Use
Subtle surface Use #F5C2C6 for cards and hover fills. Tint 80
Avoid beside #992600 — the hue gap is too small to read as intentional. Clash

In real applications

Not a swatch to memorise — a color to build with. Here is #99000D at work across the surfaces designers actually ship.

Website / UI
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Dashboard
Revenue
$48.2k ▲ 12%
Brand
AVELINE
Studio
Poster
Nov 14 · 8PM
NIGHT
MARKET
Packaging
BLOOM
Botanical Wash
250 ml
Interior

Scales

ShadesBase darkened in 10% steps
TintsBase lifted toward white
TonesSaturation removed, lightness held
Monochromatic scaleDesign-system ready, 50–900

Every model

Export

:root {
  --color-base: #99000D;
  --color-base-rgb: 153 0 13;
  --color-base-oklch: oklch(43.0% 0.175 27.0);
  --color-50: #FEF0F1;
  --color-100: #FDD8DB;
  --color-200: #FCB1B7;
  --color-300: #F87782;
  --color-400: #EC4654;
  --color-500: #D22231;
  --color-600: #9F232D;
  --color-700: #701F26;
  --color-800: #48181C;
  --color-900: #2C1113;
  --color-on-base: #FFFFFF;
}