#996EDA is a mid-toned, cool magenta. On the Color Lab it reads clean and engineered, bold and ownable. It carries a legible label as a UI accent and reproduces cleanly in print.
Not just a swatch — here's how #996EDA works with other colors. Named schemes with #996EDA in its natural role, and a note on why the supporting colors balance it.
Medium Purple opens this coastal palette with sea-glass and warm sand alongside it, grounded by driftwood grey and a deep-navy anchor.
Medium Purple keeps this Nordic scheme quiet — cool greys and a soft white around it, a muted-blue support and a charcoal anchor.
Medium Purple sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.
Medium Purple is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Medium Purple carrying the quiet middle.
Medium Purple is the vivid signal in this product UI — on a near-black surface with cool white, a slate grey and a lighter tint of Medium Purple.
How #996EDA actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.
Not a swatch to memorise — a color to build with. Here is #996EDA at work across the surfaces designers actually ship.
:root {
--color-base: #996EDA;
--color-base-rgb: 153 110 218;
--color-base-oklch: oklch(62.9% 0.161 300.2);
--color-50: #F6F2FC;
--color-100: #E8DEF7;
--color-200: #D1BEEE;
--color-300: #B092DE;
--color-400: #8F68CA;
--color-500: #7046AE;
--color-600: #5A3C86;
--color-700: #43305F;
--color-800: #2E223F;
--color-900: #1D1727;
--color-on-base: #141310;
}
// tailwind.config.js
colors: {
medium-purple: {
50: '#F6F2FC',
100: '#E8DEF7',
200: '#D1BEEE',
300: '#B092DE',
400: '#8F68CA',
500: '#7046AE',
600: '#5A3C86',
700: '#43305F',
800: '#2E223F',
900: '#1D1727',
},
}
$base: #996EDA; $base-ink: #141310; $base-50: #F6F2FC; $base-100: #E8DEF7; $base-200: #D1BEEE; $base-300: #B092DE; $base-400: #8F68CA; $base-500: #7046AE; $base-600: #5A3C86; $base-700: #43305F; $base-800: #2E223F; $base-900: #1D1727; $base-hover: #7439CC; $base-subtle: #E1D7F0;
{
"color": {
"base": {
"value": "#996EDA",
"type": "color"
},
"onBase": {
"value": "#141310",
"type": "color"
},
"scale": {
"50": {
"value": "#F6F2FC",
"type": "color"
},
"100": {
"value": "#E8DEF7",
"type": "color"
},
"200": {
"value": "#D1BEEE",
"type": "color"
},
"300": {
"value": "#B092DE",
"type": "color"
},
"400": {
"value": "#8F68CA",
"type": "color"
},
"500": {
"value": "#7046AE",
"type": "color"
},
"600": {
"value": "#5A3C86",
"type": "color"
},
"700": {
"value": "#43305F",
"type": "color"
},
"800": {
"value": "#2E223F",
"type": "color"
},
"900": {
"value": "#1D1727",
"type": "color"
}
}
}
}