#9971DA is a mid-toned, cool purple. On the Color Lab it reads clean and engineered. It carries a legible label as a UI accent and reproduces cleanly in print.
Not just a swatch — here's how #9971DA works with other colors. Named schemes with #9971DA in its natural role, and a note on why the supporting colors balance it.
Medium Purple opens this coastal palette with sea-glass and warm sand alongside it, grounded by driftwood grey and a deep-navy anchor.
Medium Purple keeps this Nordic scheme quiet — cool greys and a soft white around it, a muted-blue support and a charcoal anchor.
Medium Purple sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.
Medium Purple is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Medium Purple carrying the quiet middle.
Medium Purple is the vivid signal in this product UI — on a near-black surface with cool white, a slate grey and a lighter tint of Medium Purple.
How #9971DA actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.
Not a swatch to memorise — a color to build with. Here is #9971DA at work across the surfaces designers actually ship.
:root {
--color-base: #9971DA;
--color-base-rgb: 153 113 218;
--color-base-oklch: oklch(63.4% 0.156 299.5);
--color-50: #F6F2FC;
--color-100: #E8DEF7;
--color-200: #D1BEEE;
--color-300: #AF92DE;
--color-400: #8E68CA;
--color-500: #6E46AE;
--color-600: #583C86;
--color-700: #42305F;
--color-800: #2D223F;
--color-900: #1D1727;
--color-on-base: #141310;
}
// tailwind.config.js
colors: {
medium-purple: {
50: '#F6F2FC',
100: '#E8DEF7',
200: '#D1BEEE',
300: '#AF92DE',
400: '#8E68CA',
500: '#6E46AE',
600: '#583C86',
700: '#42305F',
800: '#2D223F',
900: '#1D1727',
},
}
$base: #9971DA; $base-ink: #141310; $base-50: #F6F2FC; $base-100: #E8DEF7; $base-200: #D1BEEE; $base-300: #AF92DE; $base-400: #8E68CA; $base-500: #6E46AE; $base-600: #583C86; $base-700: #42305F; $base-800: #2D223F; $base-900: #1D1727; $base-hover: #743CCD; $base-subtle: #E1D8F0;
{
"color": {
"base": {
"value": "#9971DA",
"type": "color"
},
"onBase": {
"value": "#141310",
"type": "color"
},
"scale": {
"50": {
"value": "#F6F2FC",
"type": "color"
},
"100": {
"value": "#E8DEF7",
"type": "color"
},
"200": {
"value": "#D1BEEE",
"type": "color"
},
"300": {
"value": "#AF92DE",
"type": "color"
},
"400": {
"value": "#8E68CA",
"type": "color"
},
"500": {
"value": "#6E46AE",
"type": "color"
},
"600": {
"value": "#583C86",
"type": "color"
},
"700": {
"value": "#42305F",
"type": "color"
},
"800": {
"value": "#2D223F",
"type": "color"
},
"900": {
"value": "#1D1727",
"type": "color"
}
}
}
}