Nearest named color: Dark Orchid
#A040BD
#A040BD
Nearest named
Dark Orchid
Family
Purple
Lightness
55.4%
Chroma
0.199
Hue angle
317.4°
Temperature
Neutral-leaning
Contrast on white
5.30:1 · AA
Contrast on black
3.51:1 · AA Large
Web-safe
#9933CC
CSS oklch()
55% 0.20 317

#A040BD is a mid-toned, temperate magenta. On the Color Lab it reads clean and engineered, bold and ownable. It carries a legible label as a UI accent and sits well as a supporting tone.

Palettes built on #A040BD

Not just a swatch — here's how #A040BD works with other colors. Named schemes with #A040BD in its natural role, and a note on why the supporting colors balance it.

Berry & Cream Lead · 5 colors

Dark Orchid sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.

Tech Product Signal · 5 colors

Dark Orchid is the vivid signal in this product UI — on a near-black surface with cool white, a slate grey and a lighter tint of Dark Orchid.

Minimal Editorial Surface · 5 colors

Dark Orchid is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Dark Orchid carrying the quiet middle.

Sunset Warmth Glow · 5 colors

Dark Orchid glows at the center of this sunset palette, joined by coral and gold, deepened by a plum anchor and cooled with cream.

Vintage Leather Lead · 5 colors

Dark Orchid plays the worn-leather lead, deepened by saddle brown and an oxblood anchor, softened by aged cream and cooled by a muted forest green.

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Color Lab

How #A040BD actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.

Warmth 48/100
Neutral
Balanced temperature — flexible, sits between warm and cool schemes.
Softness 35/100
Low
Middle-weight — neither delicate nor heavy.
Depth 48/100
Moderate
Mid depth — usable as an accent or a muted ground.
Naturalness 0/100
Very low
Reads engineered rather than organic — synthetic, digital.
Vintage feel 32/100
Low
A faint retro warmth without tipping into sepia.
Luxury 47/100
Moderate
Understated — leans refined without going austere.
Brand distinctiveness 77/100
High
Bold and ownable — memorable as a primary brand color.
UI accent fit 86/100
Very high
Strong interactive accent — visible and can carry a legible label.
Surface fit 13/100
Very low
Too saturated or mid-toned for big areas — keep it to accents.
Print safety 77/100
High
Reproduces faithfully in CMYK — safe for packaging and print.

Pairs with #A040BD

For UI
For branding
For interior
For fashion
People also use #A040BD with

UI roles & guardrails

Primary action Safe as a filled button with white label. AA
Body text Passes on white at 16px and above. Pass
Large display Fine for headings 24px+ on white. Pass
Background Pair with white text at 5.3:1. Use
Subtle surface Use #EADDEE for cards and hover fills. Tint 80
Avoid beside #BE41B1 — the hue gap is too small to read as intentional. Clash

In real applications

Not a swatch to memorise — a color to build with. Here is #A040BD at work across the surfaces designers actually ship.

Website / UI
Northwind Sign up
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Dashboard
Revenue
$48.2k ▲ 12%
Brand
AVELINE
Studio
Poster
Nov 14 · 8PM
NIGHT
MARKET
Packaging
BLOOM
Botanical Wash
250 ml
Interior

Scales

ShadesBase darkened in 10% steps
TintsBase lifted toward white
TonesSaturation removed, lightness held
Monochromatic scaleDesign-system ready, 50–900

Every model

Export

:root {
  --color-base: #A040BD;
  --color-base-rgb: 160 64 189;
  --color-base-oklch: oklch(55.4% 0.199 317.4);
  --color-50: #FAF3FB;
  --color-100: #F0E0F5;
  --color-200: #E1C2EA;
  --color-300: #C898D7;
  --color-400: #AF70C2;
  --color-500: #914FA6;
  --color-600: #71427F;
  --color-700: #52345B;
  --color-800: #37253C;
  --color-900: #221825;
  --color-on-base: #FFFFFF;
}