What color is #A074AA?

#A074AA is a medium, muted purple. In RGB it is rgb(160, 116, 170), and in HSL hsl(289, 24%, 56%).

Is #A074AA accessible as text?

On white, #A074AA has a contrast ratio of 3.77:1 (fails WCAG AA for body text); on black it is 5.57:1 (passes). For text placed on #A074AA, use black for the best readability.

What is the closest Tailwind color to #A074AA?

The nearest Tailwind CSS token is mauve-500 (#79697B).

What colors go well with #A074AA?

#A074AA pairs cleanly with neutrals — cream, taupe, charcoal and cool grays — and with its complementary #7EAA74. In UI, a softer accent is often easier to use than the exact complement. Explore the harmonies, shades, tints and ready-made palettes for #A074AA below.

Is #A074AA good for buttons?

#A074AA works well for buttons and highlights, but use black text on #A074AA — white text only reaches 3.77:1, below the 4.5:1 needed for normal-size labels.

Is #A074AA the same as CSS mediumpurple?

No — #A074AA is not the CSS named color mediumpurple, but mediumpurple (#9370DB) is the closest CSS named color.

#A074AA Color — HEX, RGB, HSL, Palette & Shades

Palettes built on #A074AA

Not just a swatch — here's how #A074AA works with other colors. Named schemes with #A074AA in its natural role, and a note on why the supporting colors balance it.

Coastal Morning Lead · 5 colors

Lead #A074AA Accent #A5C4C5 Surface #E8D6BF Secondary #9AA0A1 Anchor #24334B

Amethyst opens this coastal palette with sea-glass and warm sand alongside it, grounded by driftwood grey and a deep-navy anchor.

Berry & Cream Lead · 5 colors

Lead #A074AA Surface #F5E6D7 Anchor #5D203E Accent #E5C2C6 Secondary #332B2E

Amethyst sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.

Japanese Sand Base · 5 colors

Base #A074AA Surface #F1E8DC Highlight #F7F0E7 Secondary #BDADA1 Ink #2C2723

Amethyst sets a calm, sun-bleached base here, wrapped in bone and paper off-whites and a soft greige, with a single ink accent for wabi-sabi restraint.

Minimal Editorial Surface · 5 colors

Surface #F8F4EF Accent #A074AA Secondary #BBABBF Support #9C9087 Ink #18140F

Amethyst is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Amethyst carrying the quiet middle.

Tech Product Signal · 5 colors

Signal #A074AA Surface #14161A Highlight #F4F6F8 Secondary #5C6573 Accent #C49ACD

Amethyst is the vivid signal in this product UI — on a near-black surface with cool white, a slate grey and a lighter tint of Amethyst.

Build a working theme in the generator →

Color Lab

How #A074AA actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.

Warmth 50/100

Neutral

Balanced temperature — flexible, sits between warm and cool schemes.

Softness 53/100

Moderate

Middle-weight — neither delicate nor heavy.

Depth 37/100

Low

Mid depth — usable as an accent or a muted ground.

Naturalness 1/100

Very low

Reads engineered rather than organic — synthetic, digital.

Vintage feel 69/100

High

Faded, nostalgic quality — editorial, heritage and retro work.

Luxury 45/100

Moderate

Understated — leans refined without going austere.

Brand distinctiveness 36/100

Low

Recognisable but shares space with nearby hues.

UI accent fit 79/100

High

Strong interactive accent — visible and can carry a legible label.

Surface fit 36/100

Low

Usable as a tinted surface in measured doses.

Print safety 89/100

Very high

Reproduces faithfully in CMYK — safe for packaging and print.

Pairs with #A074AA

For UI

For branding

For interior

For fashion

People also use #A074AA with

Cool Gray Rose Gold Asparagus Gainsboro Eggplant

UI roles & guardrails

Primary action Safe as a filled button with near-black label. AA

Body text Do not use for body copy on light surfaces. Avoid

Large display Fine for headings 24px+ on white. Pass

Background Pair with #141310 text at 4.9:1. Use

Subtle surface Use #EBE5EC for cards and hover fills. Tint 80

Avoid beside #AA74A2 — the hue gap is too small to read as intentional. Clash

In real applications

Not a swatch to memorise — a color to build with. Here is #A074AA at work across the surfaces designers actually ship.

Website / UI

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Build faster.

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Dashboard

Revenue

$48.2k ▲ 12%

Brand

AVELINE

Studio

Poster

Nov 14 · 8PM

NIGHT
MARKET

Packaging

BLOOM

Botanical Wash

250 ml

Interior

Every model

Export

:root {
  --color-base: #A074AA;
  --color-base-rgb: 160 116 170;
  --color-base-oklch: oklch(62.2% 0.094 320.0);
  --color-50: #F9F5F9;
  --color-100: #EEE5F0;
  --color-200: #DCCCE0;
  --color-300: #C1A8C7;
  --color-400: #A685AD;
  --color-500: #886590;
  --color-600: #6A5270;
  --color-700: #4E3E51;
  --color-800: #342B36;
  --color-900: #211B22;
  --color-on-base: #141310;
}

// tailwind.config.js
colors: {
  amethyst: {
    50: '#F9F5F9',
    100: '#EEE5F0',
    200: '#DCCCE0',
    300: '#C1A8C7',
    400: '#A685AD',
    500: '#886590',
    600: '#6A5270',
    700: '#4E3E51',
    800: '#342B36',
    900: '#211B22',
  },
}

$base: #A074AA;
$base-ink: #141310;
$base-50: #F9F5F9;
$base-100: #EEE5F0;
$base-200: #DCCCE0;
$base-300: #C1A8C7;
$base-400: #A685AD;
$base-500: #886590;
$base-600: #6A5270;
$base-700: #4E3E51;
$base-800: #342B36;
$base-900: #211B22;
$base-hover: #84578E;
$base-subtle: #E1D7E3;

{
    "color": {
        "base": {
            "value": "#A074AA",
            "type": "color"
        },
        "onBase": {
            "value": "#141310",
            "type": "color"
        },
        "scale": {
            "50": {
                "value": "#F9F5F9",
                "type": "color"
            },
            "100": {
                "value": "#EEE5F0",
                "type": "color"
            },
            "200": {
                "value": "#DCCCE0",
                "type": "color"
            },
            "300": {
                "value": "#C1A8C7",
                "type": "color"
            },
            "400": {
                "value": "#A685AD",
                "type": "color"
            },
            "500": {
                "value": "#886590",
                "type": "color"
            },
            "600": {
                "value": "#6A5270",
                "type": "color"
            },
            "700": {
                "value": "#4E3E51",
                "type": "color"
            },
            "800": {
                "value": "#342B36",
                "type": "color"
            },
            "900": {
                "value": "#211B22",
                "type": "color"
            }
        }
    }
}