Nearest named color: Electric Purple
#A324FD
#A324FD
Nearest named
Electric Purple
Family
Purple
Lightness
58.2%
Chroma
0.283
Hue angle
304.5°
Temperature
Neutral-leaning
Contrast on white
4.97:1 · AA
Contrast on black
3.74:1 · AA Large
Web-safe
#9933FF
CSS oklch()
58% 0.28 305

#A324FD is a mid-toned, cool magenta. On the Color Lab it reads clean and engineered, bold and ownable. It sits well as a supporting tone.

Palettes built on #A324FD

Not just a swatch — here's how #A324FD works with other colors. Named schemes with #A324FD in its natural role, and a note on why the supporting colors balance it.

Berry & Cream Lead · 5 colors

Electric Purple sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.

Tech Product Signal · 5 colors

Electric Purple is the vivid signal in this product UI — on a near-black surface with cool white, a slate grey and a lighter tint of Electric Purple.

Minimal Editorial Surface · 5 colors

Electric Purple is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Electric Purple carrying the quiet middle.

Coastal Morning Lead · 5 colors

Electric Purple opens this coastal palette with sea-glass and warm sand alongside it, grounded by driftwood grey and a deep-navy anchor.

Sunset Warmth Glow · 5 colors

Electric Purple glows at the center of this sunset palette, joined by coral and gold, deepened by a plum anchor and cooled with cream.

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Color Lab

How #A324FD actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.

Warmth 37/100
Cool
Reads cool and recessive — calming, technical, good for trust-led UI.
Softness 26/100
Low
Firm and assertive — carries weight and contrast.
Depth 47/100
Moderate
Mid depth — usable as an accent or a muted ground.
Naturalness 0/100
Very low
Reads engineered rather than organic — synthetic, digital.
Vintage feel 0/100
Very low
Clean and current — no dusty, aged cast.
Luxury 39/100
Low
Understated — leans refined without going austere.
Brand distinctiveness 100/100
Very high
Bold and ownable — memorable as a primary brand color.
UI accent fit 42/100
Moderate
Workable accent with care around contrast.
Surface fit 15/100
Very low
Too saturated or mid-toned for big areas — keep it to accents.
Print safety 66/100
High
Prints close, with a slight loss of vibrancy.

Pairs with #A324FD

For UI
For branding
For interior
For fashion
People also use #A324FD with

UI roles & guardrails

Primary action Safe as a filled button with white label. AA
Body text Passes on white at 16px and above. Pass
Large display Fine for headings 24px+ on white. Pass
Background Pair with white text at 5.0:1. Use
Subtle surface Use #ECDAF9 for cards and hover fills. Tint 80
Avoid beside #EB26FD — the hue gap is too small to read as intentional. Clash

In real applications

Not a swatch to memorise — a color to build with. Here is #A324FD at work across the surfaces designers actually ship.

Website / UI
Northwind Sign up
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Dashboard
Revenue
$48.2k ▲ 12%
Brand
AVELINE
Studio
Poster
Nov 14 · 8PM
NIGHT
MARKET
Packaging
BLOOM
Botanical Wash
250 ml
Interior

Scales

ShadesBase darkened in 10% steps
TintsBase lifted toward white
TonesSaturation removed, lightness held
Monochromatic scaleDesign-system ready, 50–900

Every model

Export

:root {
  --color-base: #A324FD;
  --color-base-rgb: 163 36 253;
  --color-base-oklch: oklch(58.2% 0.283 304.5);
  --color-50: #F9F0FE;
  --color-100: #EED8FD;
  --color-200: #DCB1FC;
  --color-300: #C278F7;
  --color-400: #A748EA;
  --color-500: #8924D1;
  --color-600: #6B249E;
  --color-700: #4E206F;
  --color-800: #341948;
  --color-900: #21112C;
  --color-on-base: #FFFFFF;
}