What color is #A72FF7?

#A72FF7 is a medium, vivid violet. In RGB it is rgb(167, 47, 247), and in HSL hsl(276, 93%, 58%).

Is #A72FF7 accessible as text?

On white, #A72FF7 has a contrast ratio of 4.78:1 (passes WCAG AA for body text); on black it is 4.39:1 (fails). For text placed on #A72FF7, use white for the best readability.

What is the closest Tailwind color to #A72FF7?

The nearest Tailwind CSS token is purple-500 (#AD46FF).

What colors go well with #A72FF7?

#A72FF7 pairs cleanly with neutrals — cream, taupe, charcoal and cool grays — and with its complementary #80F830. In UI, a softer accent is often easier to use than the exact complement. Explore the harmonies, shades, tints and ready-made palettes for #A72FF7 below.

Is #A72FF7 good for buttons?

#A72FF7 works well for buttons and highlights, but use white text on #A72FF7 — black text only reaches 4.39:1, below the 4.5:1 needed for normal-size labels.

Is #A72FF7 the same as CSS blueviolet?

No — #A72FF7 is not the CSS named color blueviolet, but blueviolet (#8A2BE2) is the closest CSS named color.

#A72FF7 Color — HEX, RGB, HSL, Palette & Shades

Palettes built on #A72FF7

Not just a swatch — here's how #A72FF7 works with other colors. Named schemes with #A72FF7 in its natural role, and a note on why the supporting colors balance it.

Berry & Cream Lead · 5 colors

Lead #A72FF7 Surface #F5E6D7 Anchor #5C213F Accent #E5C2C7 Secondary #332B2F

Electric Purple sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.

Tech Product Signal · 5 colors

Signal #A72FF7 Surface #14161A Highlight #F4F6F8 Secondary #5C6573 Accent #C96AFF

Electric Purple is the vivid signal in this product UI — on a near-black surface with cool white, a slate grey and a lighter tint of Electric Purple.

Minimal Editorial Surface · 5 colors

Surface #F8F4EF Accent #A72FF7 Secondary #B798D7 Support #9C9088 Ink #18140F

Electric Purple is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Electric Purple carrying the quiet middle.

Coastal Morning Lead · 5 colors

Lead #A72FF7 Accent #A5C4C4 Surface #E9D6BF Secondary #9AA0A1 Anchor #23334B

Electric Purple opens this coastal palette with sea-glass and warm sand alongside it, grounded by driftwood grey and a deep-navy anchor.

Sunset Warmth Glow · 5 colors

Glow #A72FF7 Secondary #E86B6A Accent #F39547 Anchor #593A56 Surface #F7E7D7

Electric Purple glows at the center of this sunset palette, joined by coral and gold, deepened by a plum anchor and cooled with cream.

Build a working theme in the generator →

Color Lab

How #A72FF7 actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.

Warmth 38/100

Neutral

Balanced temperature — flexible, sits between warm and cool schemes.

Softness 28/100

Low

Firm and assertive — carries weight and contrast.

Depth 46/100

Moderate

Mid depth — usable as an accent or a muted ground.

Naturalness 0/100

Very low

Reads engineered rather than organic — synthetic, digital.

Vintage feel 1/100

Very low

Clean and current — no dusty, aged cast.

Luxury 39/100

Low

Understated — leans refined without going austere.

Brand distinctiveness 100/100

Very high

Bold and ownable — memorable as a primary brand color.

UI accent fit 47/100

Moderate

Workable accent with care around contrast.

Surface fit 16/100

Very low

Too saturated or mid-toned for big areas — keep it to accents.

Print safety 67/100

High

Prints close, with a slight loss of vibrancy.

Pairs with #A72FF7

For UI

For branding

For interior

For fashion

People also use #A72FF7 with

Iris Fuchsia Yellow Green Gainsboro Onyx

UI roles & guardrails

Primary action Safe as a filled button with white label. AA

Body text Passes on white at 16px and above. Pass

Large display Fine for headings 24px+ on white. Pass

Background Pair with white text at 4.8:1. Use

Subtle surface Use #ECDBF8 for cards and hover fills. Tint 80

Avoid beside #EA30F8 — the hue gap is too small to read as intentional. Clash

In real applications

Not a swatch to memorise — a color to build with. Here is #A72FF7 at work across the surfaces designers actually ship.

Website / UI

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Dashboard

Revenue

$48.2k ▲ 12%

Brand

AVELINE

Studio

Poster

Nov 14 · 8PM

NIGHT
MARKET

Packaging

BLOOM

Botanical Wash

250 ml

Interior

Every model

Export

:root {
  --color-base: #A72FF7;
  --color-base-rgb: 167 47 247;
  --color-base-oklch: oklch(58.9% 0.271 306.5);
  --color-50: #F9F0FE;
  --color-100: #EED8FD;
  --color-200: #DEB1FC;
  --color-300: #C47CF4;
  --color-400: #A84CE6;
  --color-500: #8B29CC;
  --color-600: #6C279B;
  --color-700: #4F226D;
  --color-800: #351A47;
  --color-900: #21122B;
  --color-on-base: #FFFFFF;
}

// tailwind.config.js
colors: {
  electric-purple: {
    50: '#F9F0FE',
    100: '#EED8FD',
    200: '#DEB1FC',
    300: '#C47CF4',
    400: '#A84CE6',
    500: '#8B29CC',
    600: '#6C279B',
    700: '#4F226D',
    800: '#351A47',
    900: '#21122B',
  },
}

$base: #A72FF7;
$base-ink: #FFFFFF;
$base-50: #F9F0FE;
$base-100: #EED8FD;
$base-200: #DEB1FC;
$base-300: #C47CF4;
$base-400: #A84CE6;
$base-500: #8B29CC;
$base-600: #6C279B;
$base-700: #4F226D;
$base-800: #351A47;
$base-900: #21122B;
$base-hover: #8C08E4;
$base-subtle: #E3C8F6;

{
    "color": {
        "base": {
            "value": "#A72FF7",
            "type": "color"
        },
        "onBase": {
            "value": "#FFFFFF",
            "type": "color"
        },
        "scale": {
            "50": {
                "value": "#F9F0FE",
                "type": "color"
            },
            "100": {
                "value": "#EED8FD",
                "type": "color"
            },
            "200": {
                "value": "#DEB1FC",
                "type": "color"
            },
            "300": {
                "value": "#C47CF4",
                "type": "color"
            },
            "400": {
                "value": "#A84CE6",
                "type": "color"
            },
            "500": {
                "value": "#8B29CC",
                "type": "color"
            },
            "600": {
                "value": "#6C279B",
                "type": "color"
            },
            "700": {
                "value": "#4F226D",
                "type": "color"
            },
            "800": {
                "value": "#351A47",
                "type": "color"
            },
            "900": {
                "value": "#21122B",
                "type": "color"
            }
        }
    }
}

Palettes built on #A72FF7

Color Lab

Pairs with #A72FF7

UI roles & guardrails

In real applications

Scales

Every model

Export