What color is #AA43EF?

#AA43EF is a medium, vivid violet. In RGB it is rgb(170, 67, 239), and in HSL hsl(276, 84%, 60%).

Is #AA43EF accessible as text?

On white, #AA43EF has a contrast ratio of 4.41:1 (fails WCAG AA for body text); on black it is 4.76:1 (passes). For text placed on #AA43EF, use black for the best readability.

What is the closest Tailwind color to #AA43EF?

The nearest Tailwind CSS token is purple-500 (#AD46FF).

What colors go well with #AA43EF?

#AA43EF pairs cleanly with neutrals — cream, taupe, charcoal and cool grays — and with its complementary #88EF43. In UI, a softer accent is often easier to use than the exact complement. Explore the harmonies, shades, tints and ready-made palettes for #AA43EF below.

Is #AA43EF good for buttons?

#AA43EF works well for buttons and highlights, but use black text on #AA43EF — white text only reaches 4.41:1, below the 4.5:1 needed for normal-size labels.

Is #AA43EF the same as CSS mediumorchid?

No — #AA43EF is not the CSS named color mediumorchid, but mediumorchid (#BA55D3) is the closest CSS named color.

#AA43EF Color — HEX, RGB, HSL, Palette & Shades

Palettes built on #AA43EF

Not just a swatch — here's how #AA43EF works with other colors. Named schemes with #AA43EF in its natural role, and a note on why the supporting colors balance it.

Berry & Cream Lead · 5 colors

Lead #AA43EF Surface #F5E6D7 Anchor #5C213F Accent #E5C2C7 Secondary #332B2F

Electric Purple sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.

Tech Product Signal · 5 colors

Signal #AA43EF Surface #14161A Highlight #F4F6F8 Secondary #5C6573 Accent #CC76FF

Electric Purple is the vivid signal in this product UI — on a near-black surface with cool white, a slate grey and a lighter tint of Electric Purple.

Minimal Editorial Surface · 5 colors

Surface #F8F4EF Accent #AA43EF Secondary #BB9ED6 Support #9C9088 Ink #18140F

Electric Purple is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Electric Purple carrying the quiet middle.

Coastal Morning Lead · 5 colors

Lead #AA43EF Accent #A5C4C4 Surface #E9D6BF Secondary #9AA0A1 Anchor #23334B

Electric Purple opens this coastal palette with sea-glass and warm sand alongside it, grounded by driftwood grey and a deep-navy anchor.

Sunset Warmth Glow · 5 colors

Glow #AA43EF Secondary #E86B69 Accent #F39547 Anchor #593A56 Surface #F6E7D7

Electric Purple glows at the center of this sunset palette, joined by coral and gold, deepened by a plum anchor and cooled with cream.

Build a working theme in the generator →

Color Lab

How #AA43EF actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.

Warmth 40/100

Neutral

Balanced temperature — flexible, sits between warm and cool schemes.

Softness 32/100

Low

Firm and assertive — carries weight and contrast.

Depth 44/100

Moderate

Mid depth — usable as an accent or a muted ground.

Naturalness 0/100

Very low

Reads engineered rather than organic — synthetic, digital.

Vintage feel 10/100

Very low

Clean and current — no dusty, aged cast.

Luxury 40/100

Low

Understated — leans refined without going austere.

Brand distinctiveness 95/100

Very high

Bold and ownable — memorable as a primary brand color.

UI accent fit 58/100

Moderate

Workable accent with care around contrast.

Surface fit 17/100

Very low

Too saturated or mid-toned for big areas — keep it to accents.

Print safety 71/100

High

Reproduces faithfully in CMYK — safe for packaging and print.

Pairs with #AA43EF

For UI

For branding

For interior

For fashion

People also use #AA43EF with

Medium Slate Blue Fuchsia Yellow Green Gainsboro Onyx

UI roles & guardrails

Primary action Too mid-tone for a filled button — darken for the fill. AA Large

Body text Do not use for body copy on light surfaces. Avoid

Large display Fine for headings 24px+ on white. Pass

Background Pair with white text at 4.4:1. Use

Subtle surface Use #EDDEF7 for cards and hover fills. Tint 80

Avoid beside #E343EF — the hue gap is too small to read as intentional. Clash

In real applications

Not a swatch to memorise — a color to build with. Here is #AA43EF at work across the surfaces designers actually ship.

Website / UI

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Dashboard

Revenue

$48.2k ▲ 12%

Brand

AVELINE

Studio

Poster

Nov 14 · 8PM

NIGHT
MARKET

Packaging

BLOOM

Botanical Wash

250 ml

Interior

Every model

Export

:root {
  --color-base: #AA43EF;
  --color-base-rgb: 170 67 239;
  --color-base-oklch: oklch(60.4% 0.246 307.9);
  --color-50: #F9F0FE;
  --color-100: #EED8FD;
  --color-200: #DDB4F8;
  --color-300: #C281EE;
  --color-400: #A753DF;
  --color-500: #8930C4;
  --color-600: #6B2D95;
  --color-700: #4E2569;
  --color-800: #341C45;
  --color-900: #21132A;
  --color-on-base: #141310;
}

// tailwind.config.js
colors: {
  electric-purple: {
    50: '#F9F0FE',
    100: '#EED8FD',
    200: '#DDB4F8',
    300: '#C281EE',
    400: '#A753DF',
    500: '#8930C4',
    600: '#6B2D95',
    700: '#4E2569',
    800: '#341C45',
    900: '#21132A',
  },
}

$base: #AA43EF;
$base-ink: #141310;
$base-50: #F9F0FE;
$base-100: #EED8FD;
$base-200: #DDB4F8;
$base-300: #C281EE;
$base-400: #A753DF;
$base-500: #8930C4;
$base-600: #6B2D95;
$base-700: #4E2569;
$base-800: #341C45;
$base-900: #21132A;
$base-hover: #8F14E1;
$base-subtle: #E4CDF4;

{
    "color": {
        "base": {
            "value": "#AA43EF",
            "type": "color"
        },
        "onBase": {
            "value": "#141310",
            "type": "color"
        },
        "scale": {
            "50": {
                "value": "#F9F0FE",
                "type": "color"
            },
            "100": {
                "value": "#EED8FD",
                "type": "color"
            },
            "200": {
                "value": "#DDB4F8",
                "type": "color"
            },
            "300": {
                "value": "#C281EE",
                "type": "color"
            },
            "400": {
                "value": "#A753DF",
                "type": "color"
            },
            "500": {
                "value": "#8930C4",
                "type": "color"
            },
            "600": {
                "value": "#6B2D95",
                "type": "color"
            },
            "700": {
                "value": "#4E2569",
                "type": "color"
            },
            "800": {
                "value": "#341C45",
                "type": "color"
            },
            "900": {
                "value": "#21132A",
                "type": "color"
            }
        }
    }
}

Palettes built on #AA43EF

Color Lab

Pairs with #AA43EF

UI roles & guardrails

In real applications

Scales

Every model

Export