#AA44F2 is a mid-toned, cool magenta. On the Color Lab it reads clean and engineered, bold and ownable. It sits well as a supporting tone.
Not just a swatch — here's how #AA44F2 works with other colors. Named schemes with #AA44F2 in its natural role, and a note on why the supporting colors balance it.
Electric Purple sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.
Electric Purple is the vivid signal in this product UI — on a near-black surface with cool white, a slate grey and a lighter tint of Electric Purple.
Electric Purple is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Electric Purple carrying the quiet middle.
Electric Purple opens this coastal palette with sea-glass and warm sand alongside it, grounded by driftwood grey and a deep-navy anchor.
Electric Purple glows at the center of this sunset palette, joined by coral and gold, deepened by a plum anchor and cooled with cream.
How #AA44F2 actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.
Not a swatch to memorise — a color to build with. Here is #AA44F2 at work across the surfaces designers actually ship.
:root {
--color-base: #AA44F2;
--color-base-rgb: 170 68 242;
--color-base-oklch: oklch(60.7% 0.248 307.2);
--color-50: #F9F0FE;
--color-100: #EED8FD;
--color-200: #DCB3FA;
--color-300: #C17FF0;
--color-400: #A551E1;
--color-500: #872EC7;
--color-600: #6A2B97;
--color-700: #4D246B;
--color-800: #341C45;
--color-900: #21132A;
--color-on-base: #141310;
}
// tailwind.config.js
colors: {
electric-purple: {
50: '#F9F0FE',
100: '#EED8FD',
200: '#DCB3FA',
300: '#C17FF0',
400: '#A551E1',
500: '#872EC7',
600: '#6A2B97',
700: '#4D246B',
800: '#341C45',
900: '#21132A',
},
}
$base: #AA44F2; $base-ink: #141310; $base-50: #F9F0FE; $base-100: #EED8FD; $base-200: #DCB3FA; $base-300: #C17FF0; $base-400: #A551E1; $base-500: #872EC7; $base-600: #6A2B97; $base-700: #4D246B; $base-800: #341C45; $base-900: #21132A; $base-hover: #8E10E9; $base-subtle: #E4CDF5;
{
"color": {
"base": {
"value": "#AA44F2",
"type": "color"
},
"onBase": {
"value": "#141310",
"type": "color"
},
"scale": {
"50": {
"value": "#F9F0FE",
"type": "color"
},
"100": {
"value": "#EED8FD",
"type": "color"
},
"200": {
"value": "#DCB3FA",
"type": "color"
},
"300": {
"value": "#C17FF0",
"type": "color"
},
"400": {
"value": "#A551E1",
"type": "color"
},
"500": {
"value": "#872EC7",
"type": "color"
},
"600": {
"value": "#6A2B97",
"type": "color"
},
"700": {
"value": "#4D246B",
"type": "color"
},
"800": {
"value": "#341C45",
"type": "color"
},
"900": {
"value": "#21132A",
"type": "color"
}
}
}
}