#AA7ECA is a mid-toned, temperate magenta. On the Color Lab it reads clean and engineered. It carries a legible label as a UI accent and reproduces cleanly in print.
Not just a swatch — here's how #AA7ECA works with other colors. Named schemes with #AA7ECA in its natural role, and a note on why the supporting colors balance it.
Medium Purple opens this coastal palette with sea-glass and warm sand alongside it, grounded by driftwood grey and a deep-navy anchor.
Medium Purple keeps this Nordic scheme quiet — cool greys and a soft white around it, a muted-blue support and a charcoal anchor.
Medium Purple sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.
Medium Purple is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Medium Purple carrying the quiet middle.
Medium Purple is the vivid signal in this product UI — on a near-black surface with cool white, a slate grey and a lighter tint of Medium Purple.
How #AA7ECA actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.
Not a swatch to memorise — a color to build with. Here is #AA7ECA at work across the surfaces designers actually ship.
:root {
--color-base: #AA7ECA;
--color-base-rgb: 170 126 202;
--color-base-oklch: oklch(66.5% 0.119 310.0);
--color-50: #F8F4FB;
--color-100: #ECE2F4;
--color-200: #D9C5E7;
--color-300: #BC9CD3;
--color-400: #9F76BC;
--color-500: #81559F;
--color-600: #65477B;
--color-700: #4A3658;
--color-800: #32263B;
--color-900: #201924;
--color-on-base: #141310;
}
// tailwind.config.js
colors: {
medium-purple: {
50: '#F8F4FB',
100: '#ECE2F4',
200: '#D9C5E7',
300: '#BC9CD3',
400: '#9F76BC',
500: '#81559F',
600: '#65477B',
700: '#4A3658',
800: '#32263B',
900: '#201924',
},
}
$base: #AA7ECA; $base-ink: #141310; $base-50: #F8F4FB; $base-100: #ECE2F4; $base-200: #D9C5E7; $base-300: #BC9CD3; $base-400: #9F76BC; $base-500: #81559F; $base-600: #65477B; $base-700: #4A3658; $base-800: #32263B; $base-900: #201924; $base-hover: #8B4EB7; $base-subtle: #E5DBEC;
{
"color": {
"base": {
"value": "#AA7ECA",
"type": "color"
},
"onBase": {
"value": "#141310",
"type": "color"
},
"scale": {
"50": {
"value": "#F8F4FB",
"type": "color"
},
"100": {
"value": "#ECE2F4",
"type": "color"
},
"200": {
"value": "#D9C5E7",
"type": "color"
},
"300": {
"value": "#BC9CD3",
"type": "color"
},
"400": {
"value": "#9F76BC",
"type": "color"
},
"500": {
"value": "#81559F",
"type": "color"
},
"600": {
"value": "#65477B",
"type": "color"
},
"700": {
"value": "#4A3658",
"type": "color"
},
"800": {
"value": "#32263B",
"type": "color"
},
"900": {
"value": "#201924",
"type": "color"
}
}
}
}