Nearest named color: Medium Purple
#AA88DD
#AA88DD
Nearest named
Medium Purple
Family
Purple
Lightness
69.1%
Chroma
0.126
Hue angle
301.6°
Temperature
Cool
Contrast on white
2.89:1 · Fail
Contrast on black
6.44:1 · AA
Web-safe
#9999CC
CSS oklch()
69% 0.13 302

#AA88DD is a mid-toned, cool magenta. On the Color Lab it reads clean and engineered. It carries a legible label as a UI accent and reproduces cleanly in print.

Palettes built on #AA88DD

Not just a swatch — here's how #AA88DD works with other colors. Named schemes with #AA88DD in its natural role, and a note on why the supporting colors balance it.

Coastal Morning Lead · 5 colors

Medium Purple opens this coastal palette with sea-glass and warm sand alongside it, grounded by driftwood grey and a deep-navy anchor.

Nordic Calm Accent · 5 colors

Medium Purple keeps this Nordic scheme quiet — cool greys and a soft white around it, a muted-blue support and a charcoal anchor.

Berry & Cream Lead · 5 colors

Medium Purple sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.

Minimal Editorial Surface · 5 colors

Medium Purple is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Medium Purple carrying the quiet middle.

Tech Product Signal · 5 colors

Medium Purple is the vivid signal in this product UI — on a near-black surface with cool white, a slate grey and a lighter tint of Medium Purple.

Build a working theme in the generator →

Color Lab

How #AA88DD actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.

Warmth 38/100
Neutral
Balanced temperature — flexible, sits between warm and cool schemes.
Softness 53/100
Moderate
Middle-weight — neither delicate nor heavy.
Depth 31/100
Low
Airy and open — recedes, leaves the composition light.
Naturalness 0/100
Very low
Reads engineered rather than organic — synthetic, digital.
Vintage feel 46/100
Moderate
A faint retro warmth without tipping into sepia.
Luxury 38/100
Low
Understated — leans refined without going austere.
Brand distinctiveness 49/100
Moderate
Recognisable but shares space with nearby hues.
UI accent fit 63/100
High
Strong interactive accent — visible and can carry a legible label.
Surface fit 32/100
Low
Usable as a tinted surface in measured doses.
Print safety 84/100
Very high
Reproduces faithfully in CMYK — safe for packaging and print.

Pairs with #AA88DD

For UI
For branding
For interior
For fashion
People also use #AA88DD with

UI roles & guardrails

Primary action Safe as a filled button with near-black label. AA
Body text Do not use for body copy on light surfaces. Avoid
Large display Only on dark surfaces. Avoid
Background Pair with #141310 text at 6.4:1. Use
Subtle surface Use #EEEAF6 for cards and hover fills. Tint 80
Avoid beside #C688DD — the hue gap is too small to read as intentional. Clash

In real applications

Not a swatch to memorise — a color to build with. Here is #AA88DD at work across the surfaces designers actually ship.

Website / UI
Northwind Sign up
Build faster.
A working theme, generated in seconds.
Dashboard
Revenue
$48.2k ▲ 12%
Brand
AVELINE
Studio
Poster
Nov 14 · 8PM
NIGHT
MARKET
Packaging
BLOOM
Botanical Wash
250 ml
Interior

Scales

ShadesBase darkened in 10% steps
TintsBase lifted toward white
TonesSaturation removed, lightness held
Monochromatic scaleDesign-system ready, 50–900

Every model

Export

:root {
  --color-base: #AA88DD;
  --color-base-rgb: 170 136 221;
  --color-base-oklch: oklch(69.1% 0.126 301.6);
  --color-50: #F6F3FC;
  --color-100: #E8DFF7;
  --color-200: #D2BFED;
  --color-300: #B093DC;
  --color-400: #906BC7;
  --color-500: #7149AC;
  --color-600: #5A3E84;
  --color-700: #43315E;
  --color-800: #2E233E;
  --color-900: #1D1726;
  --color-on-base: #141310;
}