Nearest named color: Firebrick
#AB0000
#AB0000
Nearest named
Firebrick
Family
Red
Lightness
46.5%
Chroma
0.191
Hue angle
29.2°
Temperature
Warm
Contrast on white
7.69:1 · AAA
Contrast on black
2.42:1 · Fail
Web-safe
#990000
CSS oklch()
47% 0.19 29

#AB0000 is a mid-toned, warm orange. On the Color Lab it reads bold and ownable. It carries a legible label as a UI accent and reproduces cleanly in print.

Palettes built on #AB0000

Not just a swatch — here's how #AB0000 works with other colors. Named schemes with #AB0000 in its natural role, and a note on why the supporting colors balance it.

Sunset Warmth Glow · 5 colors

Firebrick glows at the center of this sunset palette, joined by coral and gold, deepened by a plum anchor and cooled with cream.

Modern Café Dominant · 5 colors

Firebrick anchors this café scheme as the warm mid-tone, lifted by latte cream and a muted sage accent and grounded by espresso brown and a warm charcoal.

Vintage Leather Lead · 5 colors

Firebrick plays the worn-leather lead, deepened by saddle brown and an oxblood anchor, softened by aged cream and cooled by a muted forest green.

Berry & Cream Lead · 5 colors

Firebrick sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.

Minimal Editorial Surface · 5 colors

Firebrick is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Firebrick carrying the quiet middle.

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Color Lab

How #AB0000 actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.

Warmth 97/100
Warm
Reads warm and advancing — inviting, energetic, draws the eye forward.
Softness 31/100
Low
Firm and assertive — carries weight and contrast.
Depth 57/100
Moderate
Mid depth — usable as an accent or a muted ground.
Naturalness 40/100
Moderate
Loosely natural — an earthy edge without being rustic.
Vintage feel 39/100
Low
A faint retro warmth without tipping into sepia.
Luxury 55/100
Moderate
Understated — leans refined without going austere.
Brand distinctiveness 74/100
High
Bold and ownable — memorable as a primary brand color.
UI accent fit 84/100
Very high
Strong interactive accent — visible and can carry a legible label.
Surface fit 10/100
Very low
Too saturated or mid-toned for big areas — keep it to accents.
Print safety 79/100
High
Reproduces faithfully in CMYK — safe for packaging and print.

Pairs with #AB0000

For UI
For branding
For interior
For fashion
People also use #AB0000 with

UI roles & guardrails

Primary action Safe as a filled button with white label. AAA
Body text Passes on white at 16px and above. Pass
Large display Fine for headings 24px+ on white. Pass
Background Pair with white text at 7.7:1. Use
Subtle surface Use #F6C5C5 for cards and hover fills. Tint 80
Avoid beside #AD3A00 — the hue gap is too small to read as intentional. Clash

In real applications

Not a swatch to memorise — a color to build with. Here is #AB0000 at work across the surfaces designers actually ship.

Website / UI
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Dashboard
Revenue
$48.2k ▲ 12%
Brand
AVELINE
Studio
Poster
Nov 14 · 8PM
NIGHT
MARKET
Packaging
BLOOM
Botanical Wash
250 ml
Interior

Scales

ShadesBase darkened in 10% steps
TintsBase lifted toward white
TonesSaturation removed, lightness held
Monochromatic scaleDesign-system ready, 50–900

Every model

Export

:root {
  --color-base: #AB0000;
  --color-base-rgb: 171 0 0;
  --color-base-oklch: oklch(46.5% 0.191 29.2);
  --color-50: #FEF0F0;
  --color-100: #FDD8D8;
  --color-200: #FCB1B1;
  --color-300: #F87777;
  --color-400: #EC4646;
  --color-500: #D22222;
  --color-600: #9F2323;
  --color-700: #701F1F;
  --color-800: #481818;
  --color-900: #2C1111;
  --color-on-base: #FFFFFF;
}