What color is #AB77C3?

#AB77C3 is a light, soft purple. In RGB it is rgb(171, 119, 195), and in HSL hsl(281, 39%, 62%).

Is #AB77C3 accessible as text?

On white, #AB77C3 has a contrast ratio of 3.41:1 (fails WCAG AA for body text); on black it is 6.16:1 (passes). For text placed on #AB77C3, use black for the best readability.

What is the closest Tailwind color to #AB77C3?

The nearest Tailwind CSS token is violet-400 (#A684FF).

What colors go well with #AB77C3?

#AB77C3 pairs cleanly with neutrals — cream, taupe, charcoal and cool grays — and with its complementary #90C478. In UI, a softer accent is often easier to use than the exact complement. Explore the harmonies, shades, tints and ready-made palettes for #AB77C3 below.

Is #AB77C3 good for buttons?

#AB77C3 works well for buttons and highlights, but use black text on #AB77C3 — white text only reaches 3.41:1, below the 4.5:1 needed for normal-size labels.

Is #AB77C3 the same as CSS mediumpurple?

No — #AB77C3 is not the CSS named color mediumpurple, but mediumpurple (#9370DB) is the closest CSS named color.

#AB77C3 Color — HEX, RGB, HSL, Palette & Shades

Palettes built on #AB77C3

Not just a swatch — here's how #AB77C3 works with other colors. Named schemes with #AB77C3 in its natural role, and a note on why the supporting colors balance it.

Coastal Morning Lead · 5 colors

Lead #AB77C3 Accent #A5C4C5 Surface #E9D6BF Secondary #9AA0A1 Anchor #24334B

Amethyst opens this coastal palette with sea-glass and warm sand alongside it, grounded by driftwood grey and a deep-navy anchor.

Berry & Cream Lead · 5 colors

Lead #AB77C3 Surface #F5E6D7 Anchor #5D203F Accent #E5C2C6 Secondary #332B2F

Amethyst sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.

Japanese Sand Base · 5 colors

Base #AB77C3 Surface #F1E8DC Highlight #F7F0E7 Secondary #BDADA1 Ink #2C2723

Amethyst sets a calm, sun-bleached base here, wrapped in bone and paper off-whites and a soft greige, with a single ink accent for wabi-sabi restraint.

Minimal Editorial Surface · 5 colors

Surface #F8F4EF Accent #AB77C3 Secondary #C5B3CE Support #9C9087 Ink #18140F

Amethyst is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Amethyst carrying the quiet middle.

Tech Product Signal · 5 colors

Signal #AB77C3 Surface #14161A Highlight #F4F6F8 Secondary #5C6573 Accent #CF9FE5

Amethyst is the vivid signal in this product UI — on a near-black surface with cool white, a slate grey and a lighter tint of Amethyst.

Build a working theme in the generator →

Color Lab

How #AB77C3 actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.

Warmth 47/100

Neutral

Balanced temperature — flexible, sits between warm and cool schemes.

Softness 51/100

Moderate

Middle-weight — neither delicate nor heavy.

Depth 35/100

Low

Mid depth — usable as an accent or a muted ground.

Naturalness 1/100

Very low

Reads engineered rather than organic — synthetic, digital.

Vintage feel 54/100

Moderate

A faint retro warmth without tipping into sepia.

Luxury 43/100

Moderate

Understated — leans refined without going austere.

Brand distinctiveness 48/100

Moderate

Recognisable but shares space with nearby hues.

UI accent fit 77/100

High

Strong interactive accent — visible and can carry a legible label.

Surface fit 29/100

Low

Too saturated or mid-toned for big areas — keep it to accents.

Print safety 86/100

Very high

Reproduces faithfully in CMYK — safe for packaging and print.

Pairs with #AB77C3

For UI

For branding

For interior

For fashion

People also use #AB77C3 with

Cool Gray Pale Violet Red Pistachio Gainsboro Eggplant

UI roles & guardrails

Primary action Safe as a filled button with near-black label. AA

Body text Do not use for body copy on light surfaces. Avoid

Large display Fine for headings 24px+ on white. Pass

Background Pair with #141310 text at 5.4:1. Use

Subtle surface Use #EEE6F1 for cards and hover fills. Tint 80

Avoid beside #C478C3 — the hue gap is too small to read as intentional. Clash

In real applications

Not a swatch to memorise — a color to build with. Here is #AB77C3 at work across the surfaces designers actually ship.

Website / UI

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Build faster.

A working theme, generated in seconds.

Dashboard

Revenue

$48.2k ▲ 12%

Brand

AVELINE

Studio

Poster

Nov 14 · 8PM

NIGHT
MARKET

Packaging

BLOOM

Botanical Wash

250 ml

Interior

Every model

Export

:root {
  --color-base: #AB77C3;
  --color-base-rgb: 171 119 195;
  --color-base-oklch: oklch(65.0% 0.123 314.6);
  --color-50: #F9F4FB;
  --color-100: #EEE2F3;
  --color-200: #DCC6E6;
  --color-300: #C19ED1;
  --color-400: #A579B9;
  --color-500: #87589D;
  --color-600: #6A4979;
  --color-700: #4D3857;
  --color-800: #34273A;
  --color-900: #211924;
  --color-on-base: #141310;
}

// tailwind.config.js
colors: {
  amethyst: {
    50: '#F9F4FB',
    100: '#EEE2F3',
    200: '#DCC6E6',
    300: '#C19ED1',
    400: '#A579B9',
    500: '#87589D',
    600: '#6A4979',
    700: '#4D3857',
    800: '#34273A',
    900: '#211924',
  },
}

$base: #AB77C3;
$base-ink: #141310;
$base-50: #F9F4FB;
$base-100: #EEE2F3;
$base-200: #DCC6E6;
$base-300: #C19ED1;
$base-400: #A579B9;
$base-500: #87589D;
$base-600: #6A4979;
$base-700: #4D3857;
$base-800: #34273A;
$base-900: #211924;
$base-hover: #914DB0;
$base-subtle: #E5D9EB;

{
    "color": {
        "base": {
            "value": "#AB77C3",
            "type": "color"
        },
        "onBase": {
            "value": "#141310",
            "type": "color"
        },
        "scale": {
            "50": {
                "value": "#F9F4FB",
                "type": "color"
            },
            "100": {
                "value": "#EEE2F3",
                "type": "color"
            },
            "200": {
                "value": "#DCC6E6",
                "type": "color"
            },
            "300": {
                "value": "#C19ED1",
                "type": "color"
            },
            "400": {
                "value": "#A579B9",
                "type": "color"
            },
            "500": {
                "value": "#87589D",
                "type": "color"
            },
            "600": {
                "value": "#6A4979",
                "type": "color"
            },
            "700": {
                "value": "#4D3857",
                "type": "color"
            },
            "800": {
                "value": "#34273A",
                "type": "color"
            },
            "900": {
                "value": "#211924",
                "type": "color"
            }
        }
    }
}

Palettes built on #AB77C3

Color Lab

Pairs with #AB77C3

UI roles & guardrails

In real applications

Scales

Every model

Export