What color is #AC77CF?

#AC77CF is a light, soft violet. In RGB it is rgb(172, 119, 207), and in HSL hsl(276, 48%, 64%).

Is #AC77CF accessible as text?

On white, #AC77CF has a contrast ratio of 3.34:1 (fails WCAG AA for body text); on black it is 6.29:1 (passes). For text placed on #AC77CF, use black for the best readability.

What is the closest Tailwind color to #AC77CF?

The nearest Tailwind CSS token is violet-400 (#A684FF).

What colors go well with #AC77CF?

#AC77CF pairs cleanly with neutrals — cream, taupe, charcoal and cool grays — and with its complementary #9ACF77. In UI, a softer accent is often easier to use than the exact complement. Explore the harmonies, shades, tints and ready-made palettes for #AC77CF below.

Is #AC77CF good for buttons?

#AC77CF works well for buttons and highlights, but use black text on #AC77CF — white text only reaches 3.34:1, below the 4.5:1 needed for normal-size labels.

Is #AC77CF the same as CSS mediumpurple?

No — #AC77CF is not the CSS named color mediumpurple, but mediumpurple (#9370DB) is the closest CSS named color.

#AC77CF Color — HEX, RGB, HSL, Palette & Shades

Palettes built on #AC77CF

Not just a swatch — here's how #AC77CF works with other colors. Named schemes with #AC77CF in its natural role, and a note on why the supporting colors balance it.

Coastal Morning Lead · 5 colors

Lead #AC77CF Accent #A5C4C4 Surface #E9D6BF Secondary #9AA0A1 Anchor #24334B

Medium Purple opens this coastal palette with sea-glass and warm sand alongside it, grounded by driftwood grey and a deep-navy anchor.

Nordic Calm Accent · 5 colors

Accent #AC77CF Secondary #AFB4B9 Surface #F1F2F0 Support #8091A7 Anchor #2F3236

Medium Purple keeps this Nordic scheme quiet — cool greys and a soft white around it, a muted-blue support and a charcoal anchor.

Berry & Cream Lead · 5 colors

Lead #AC77CF Surface #F5E6D7 Anchor #5C213F Accent #E5C2C7 Secondary #332B2F

Medium Purple sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.

Minimal Editorial Surface · 5 colors

Surface #F8F4EF Accent #AC77CF Secondary #C7B5D4 Support #9C9088 Ink #18140F

Medium Purple is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Medium Purple carrying the quiet middle.

Tech Product Signal · 5 colors

Signal #AC77CF Surface #14161A Highlight #F4F6F8 Secondary #5C6573 Accent #D09FF1

Medium Purple is the vivid signal in this product UI — on a near-black surface with cool white, a slate grey and a lighter tint of Medium Purple.

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Color Lab

How #AC77CF actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.

Warmth 43/100

Neutral

Balanced temperature — flexible, sits between warm and cool schemes.

Softness 49/100

Moderate

Middle-weight — neither delicate nor heavy.

Depth 35/100

Low

Mid depth — usable as an accent or a muted ground.

Naturalness 0/100

Very low

Reads engineered rather than organic — synthetic, digital.

Vintage feel 47/100

Moderate

A faint retro warmth without tipping into sepia.

Luxury 41/100

Moderate

Understated — leans refined without going austere.

Brand distinctiveness 53/100

Moderate

Recognisable but shares space with nearby hues.

UI accent fit 76/100

High

Strong interactive accent — visible and can carry a legible label.

Surface fit 26/100

Low

Too saturated or mid-toned for big areas — keep it to accents.

Print safety 84/100

Very high

Reproduces faithfully in CMYK — safe for packaging and print.

Pairs with #AC77CF

For UI

For branding

For interior

For fashion

People also use #AC77CF with

Iceberg Orchid Pistachio Gainsboro Onyx

UI roles & guardrails

Primary action Safe as a filled button with near-black label. AA

Body text Do not use for body copy on light surfaces. Avoid

Large display Fine for headings 24px+ on white. Pass

Background Pair with #141310 text at 5.6:1. Use

Subtle surface Use #EEE6F3 for cards and hover fills. Tint 80

Avoid beside #C977CF — the hue gap is too small to read as intentional. Clash

In real applications

Not a swatch to memorise — a color to build with. Here is #AC77CF at work across the surfaces designers actually ship.

Website / UI

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Dashboard

Revenue

$48.2k ▲ 12%

Brand

AVELINE

Studio

Poster

Nov 14 · 8PM

NIGHT
MARKET

Packaging

BLOOM

Botanical Wash

250 ml

Interior

Every model

Export

:root {
  --color-base: #AC77CF;
  --color-base-rgb: 172 119 207;
  --color-base-oklch: oklch(65.7% 0.138 310.8);
  --color-50: #F8F3FB;
  --color-100: #EDE0F5;
  --color-200: #DAC3EA;
  --color-300: #BE99D7;
  --color-400: #A171C1;
  --color-500: #8350A5;
  --color-600: #67437F;
  --color-700: #4B345B;
  --color-800: #33253C;
  --color-900: #201825;
  --color-on-base: #141310;
}

// tailwind.config.js
colors: {
  medium-purple: {
    50: '#F8F3FB',
    100: '#EDE0F5',
    200: '#DAC3EA',
    300: '#BE99D7',
    400: '#A171C1',
    500: '#8350A5',
    600: '#67437F',
    700: '#4B345B',
    800: '#33253C',
    900: '#201825',
  },
}

$base: #AC77CF;
$base-ink: #141310;
$base-50: #F8F3FB;
$base-100: #EDE0F5;
$base-200: #DAC3EA;
$base-300: #BE99D7;
$base-400: #A171C1;
$base-500: #8350A5;
$base-600: #67437F;
$base-700: #4B345B;
$base-800: #33253C;
$base-900: #201825;
$base-hover: #8F47BE;
$base-subtle: #E5D9EE;

{
    "color": {
        "base": {
            "value": "#AC77CF",
            "type": "color"
        },
        "onBase": {
            "value": "#141310",
            "type": "color"
        },
        "scale": {
            "50": {
                "value": "#F8F3FB",
                "type": "color"
            },
            "100": {
                "value": "#EDE0F5",
                "type": "color"
            },
            "200": {
                "value": "#DAC3EA",
                "type": "color"
            },
            "300": {
                "value": "#BE99D7",
                "type": "color"
            },
            "400": {
                "value": "#A171C1",
                "type": "color"
            },
            "500": {
                "value": "#8350A5",
                "type": "color"
            },
            "600": {
                "value": "#67437F",
                "type": "color"
            },
            "700": {
                "value": "#4B345B",
                "type": "color"
            },
            "800": {
                "value": "#33253C",
                "type": "color"
            },
            "900": {
                "value": "#201825",
                "type": "color"
            }
        }
    }
}

Palettes built on #AC77CF

Color Lab

Pairs with #AC77CF

UI roles & guardrails

In real applications

Scales

Every model

Export