#AD47FA is a mid-toned, cool magenta. On the Color Lab it reads clean and engineered, bold and ownable. It sits well as a supporting tone.
Not just a swatch — here's how #AD47FA works with other colors. Named schemes with #AD47FA in its natural role, and a note on why the supporting colors balance it.
Electric Purple sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.
Electric Purple is the vivid signal in this product UI — on a near-black surface with cool white, a slate grey and a lighter tint of Electric Purple.
Electric Purple is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Electric Purple carrying the quiet middle.
Electric Purple opens this coastal palette with sea-glass and warm sand alongside it, grounded by driftwood grey and a deep-navy anchor.
Electric Purple glows at the center of this sunset palette, joined by coral and gold, deepened by a plum anchor and cooled with cream.
How #AD47FA actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.
Not a swatch to memorise — a color to build with. Here is #AD47FA at work across the surfaces designers actually ship.
:root {
--color-base: #AD47FA;
--color-base-rgb: 173 71 250;
--color-base-oklch: oklch(61.9% 0.253 306.2);
--color-50: #F8F0FE;
--color-100: #EDD8FD;
--color-200: #DBB1FC;
--color-300: #C07AF5;
--color-400: #A34AE8;
--color-500: #8627CE;
--color-600: #69269C;
--color-700: #4D216E;
--color-800: #331A47;
--color-900: #20122B;
--color-on-base: #141310;
}
// tailwind.config.js
colors: {
electric-purple: {
50: '#F8F0FE',
100: '#EDD8FD',
200: '#DBB1FC',
300: '#C07AF5',
400: '#A34AE8',
500: '#8627CE',
600: '#69269C',
700: '#4D216E',
800: '#331A47',
900: '#20122B',
},
}
$base: #AD47FA; $base-ink: #141310; $base-50: #F8F0FE; $base-100: #EDD8FD; $base-200: #DBB1FC; $base-300: #C07AF5; $base-400: #A34AE8; $base-500: #8627CE; $base-600: #69269C; $base-700: #4D216E; $base-800: #331A47; $base-900: #20122B; $base-hover: #9108F9; $base-subtle: #E5CEF7;
{
"color": {
"base": {
"value": "#AD47FA",
"type": "color"
},
"onBase": {
"value": "#141310",
"type": "color"
},
"scale": {
"50": {
"value": "#F8F0FE",
"type": "color"
},
"100": {
"value": "#EDD8FD",
"type": "color"
},
"200": {
"value": "#DBB1FC",
"type": "color"
},
"300": {
"value": "#C07AF5",
"type": "color"
},
"400": {
"value": "#A34AE8",
"type": "color"
},
"500": {
"value": "#8627CE",
"type": "color"
},
"600": {
"value": "#69269C",
"type": "color"
},
"700": {
"value": "#4D216E",
"type": "color"
},
"800": {
"value": "#331A47",
"type": "color"
},
"900": {
"value": "#20122B",
"type": "color"
}
}
}
}