#AD79CF is a mid-toned, temperate magenta. On the Color Lab it reads clean and engineered. It carries a legible label as a UI accent and reproduces cleanly in print.
Not just a swatch — here's how #AD79CF works with other colors. Named schemes with #AD79CF in its natural role, and a note on why the supporting colors balance it.
Medium Purple opens this coastal palette with sea-glass and warm sand alongside it, grounded by driftwood grey and a deep-navy anchor.
Medium Purple keeps this Nordic scheme quiet — cool greys and a soft white around it, a muted-blue support and a charcoal anchor.
Medium Purple sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.
Medium Purple is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Medium Purple carrying the quiet middle.
Medium Purple is the vivid signal in this product UI — on a near-black surface with cool white, a slate grey and a lighter tint of Medium Purple.
How #AD79CF actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.
Not a swatch to memorise — a color to build with. Here is #AD79CF at work across the surfaces designers actually ship.
:root {
--color-base: #AD79CF;
--color-base-rgb: 173 121 207;
--color-base-oklch: oklch(66.1% 0.135 311.0);
--color-50: #F8F3FB;
--color-100: #EDE0F5;
--color-200: #DAC3E9;
--color-300: #BE99D6;
--color-400: #A172C0;
--color-500: #8351A4;
--color-600: #67447E;
--color-700: #4B345A;
--color-800: #33253C;
--color-900: #201825;
--color-on-base: #141310;
}
// tailwind.config.js
colors: {
medium-purple: {
50: '#F8F3FB',
100: '#EDE0F5',
200: '#DAC3E9',
300: '#BE99D6',
400: '#A172C0',
500: '#8351A4',
600: '#67447E',
700: '#4B345A',
800: '#33253C',
900: '#201825',
},
}
$base: #AD79CF; $base-ink: #141310; $base-50: #F8F3FB; $base-100: #EDE0F5; $base-200: #DAC3E9; $base-300: #BE99D6; $base-400: #A172C0; $base-500: #8351A4; $base-600: #67447E; $base-700: #4B345A; $base-800: #33253C; $base-900: #201825; $base-hover: #8E48BD; $base-subtle: #E5DAED;
{
"color": {
"base": {
"value": "#AD79CF",
"type": "color"
},
"onBase": {
"value": "#141310",
"type": "color"
},
"scale": {
"50": {
"value": "#F8F3FB",
"type": "color"
},
"100": {
"value": "#EDE0F5",
"type": "color"
},
"200": {
"value": "#DAC3E9",
"type": "color"
},
"300": {
"value": "#BE99D6",
"type": "color"
},
"400": {
"value": "#A172C0",
"type": "color"
},
"500": {
"value": "#8351A4",
"type": "color"
},
"600": {
"value": "#67447E",
"type": "color"
},
"700": {
"value": "#4B345A",
"type": "color"
},
"800": {
"value": "#33253C",
"type": "color"
},
"900": {
"value": "#201825",
"type": "color"
}
}
}
}