#AE71DA is a mid-toned, temperate magenta. On the Color Lab it reads clean and engineered, bold and ownable. It carries a legible label as a UI accent and reproduces cleanly in print.
Not just a swatch — here's how #AE71DA works with other colors. Named schemes with #AE71DA in its natural role, and a note on why the supporting colors balance it.
Medium Purple opens this coastal palette with sea-glass and warm sand alongside it, grounded by driftwood grey and a deep-navy anchor.
Medium Purple keeps this Nordic scheme quiet — cool greys and a soft white around it, a muted-blue support and a charcoal anchor.
Medium Purple sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.
Medium Purple is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Medium Purple carrying the quiet middle.
Medium Purple is the vivid signal in this product UI — on a near-black surface with cool white, a slate grey and a lighter tint of Medium Purple.
How #AE71DA actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.
Not a swatch to memorise — a color to build with. Here is #AE71DA at work across the surfaces designers actually ship.
:root {
--color-base: #AE71DA;
--color-base-rgb: 174 113 218;
--color-base-oklch: oklch(65.5% 0.162 309.4);
--color-50: #F8F2FC;
--color-100: #EDDEF7;
--color-200: #DABEEE;
--color-300: #BE92DE;
--color-400: #A168CA;
--color-500: #8346AE;
--color-600: #673C86;
--color-700: #4B305F;
--color-800: #33223F;
--color-900: #201727;
--color-on-base: #141310;
}
// tailwind.config.js
colors: {
medium-purple: {
50: '#F8F2FC',
100: '#EDDEF7',
200: '#DABEEE',
300: '#BE92DE',
400: '#A168CA',
500: '#8346AE',
600: '#673C86',
700: '#4B305F',
800: '#33223F',
900: '#201727',
},
}
$base: #AE71DA; $base-ink: #141310; $base-50: #F8F2FC; $base-100: #EDDEF7; $base-200: #DABEEE; $base-300: #BE92DE; $base-400: #A168CA; $base-500: #8346AE; $base-600: #673C86; $base-700: #4B305F; $base-800: #33223F; $base-900: #201727; $base-hover: #913CCD; $base-subtle: #E6D8F0;
{
"color": {
"base": {
"value": "#AE71DA",
"type": "color"
},
"onBase": {
"value": "#141310",
"type": "color"
},
"scale": {
"50": {
"value": "#F8F2FC",
"type": "color"
},
"100": {
"value": "#EDDEF7",
"type": "color"
},
"200": {
"value": "#DABEEE",
"type": "color"
},
"300": {
"value": "#BE92DE",
"type": "color"
},
"400": {
"value": "#A168CA",
"type": "color"
},
"500": {
"value": "#8346AE",
"type": "color"
},
"600": {
"value": "#673C86",
"type": "color"
},
"700": {
"value": "#4B305F",
"type": "color"
},
"800": {
"value": "#33223F",
"type": "color"
},
"900": {
"value": "#201727",
"type": "color"
}
}
}
}