#B294E4 is a mid-toned, cool magenta. On the Color Lab it reads clean and engineered. It reproduces cleanly in print.
Not just a swatch — here's how #B294E4 works with other colors. Named schemes with #B294E4 in its natural role, and a note on why the supporting colors balance it.
Wisteria opens this coastal palette with sea-glass and warm sand alongside it, grounded by driftwood grey and a deep-navy anchor.
Wisteria keeps this Nordic scheme quiet — cool greys and a soft white around it, a muted-blue support and a charcoal anchor.
Wisteria sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.
Wisteria is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Wisteria carrying the quiet middle.
Wisteria is the vivid signal in this product UI — on a near-black surface with cool white, a slate grey and a lighter tint of Wisteria.
How #B294E4 actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.
Not a swatch to memorise — a color to build with. Here is #B294E4 at work across the surfaces designers actually ship.
:root {
--color-base: #B294E4;
--color-base-rgb: 178 148 228;
--color-base-oklch: oklch(72.4% 0.118 300.8);
--color-50: #F6F2FC;
--color-100: #E8DEF8;
--color-200: #D1BEEF;
--color-300: #AF91DE;
--color-400: #8D67CB;
--color-500: #6E46AF;
--color-600: #583C86;
--color-700: #422F60;
--color-800: #2D223F;
--color-900: #1D1627;
--color-on-base: #141310;
}
// tailwind.config.js
colors: {
wisteria: {
50: '#F6F2FC',
100: '#E8DEF8',
200: '#D1BEEF',
300: '#AF91DE',
400: '#8D67CB',
500: '#6E46AF',
600: '#583C86',
700: '#422F60',
800: '#2D223F',
900: '#1D1627',
},
}
$base: #B294E4; $base-ink: #141310; $base-50: #F6F2FC; $base-100: #E8DEF8; $base-200: #D1BEEF; $base-300: #AF91DE; $base-400: #8D67CB; $base-500: #6E46AF; $base-600: #583C86; $base-700: #422F60; $base-800: #2D223F; $base-900: #1D1627; $base-hover: #8859D5; $base-subtle: #E9E2F4;
{
"color": {
"base": {
"value": "#B294E4",
"type": "color"
},
"onBase": {
"value": "#141310",
"type": "color"
},
"scale": {
"50": {
"value": "#F6F2FC",
"type": "color"
},
"100": {
"value": "#E8DEF8",
"type": "color"
},
"200": {
"value": "#D1BEEF",
"type": "color"
},
"300": {
"value": "#AF91DE",
"type": "color"
},
"400": {
"value": "#8D67CB",
"type": "color"
},
"500": {
"value": "#6E46AF",
"type": "color"
},
"600": {
"value": "#583C86",
"type": "color"
},
"700": {
"value": "#422F60",
"type": "color"
},
"800": {
"value": "#2D223F",
"type": "color"
},
"900": {
"value": "#1D1627",
"type": "color"
}
}
}
}