#B381DA is a mid-toned, temperate magenta. On the Color Lab it reads clean and engineered. It carries a legible label as a UI accent and reproduces cleanly in print.
Not just a swatch — here's how #B381DA works with other colors. Named schemes with #B381DA in its natural role, and a note on why the supporting colors balance it.
Medium Purple opens this coastal palette with sea-glass and warm sand alongside it, grounded by driftwood grey and a deep-navy anchor.
Medium Purple keeps this Nordic scheme quiet — cool greys and a soft white around it, a muted-blue support and a charcoal anchor.
Medium Purple sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.
Medium Purple is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Medium Purple carrying the quiet middle.
Medium Purple is the vivid signal in this product UI — on a near-black surface with cool white, a slate grey and a lighter tint of Medium Purple.
How #B381DA actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.
Not a swatch to memorise — a color to build with. Here is #B381DA at work across the surfaces designers actually ship.
:root {
--color-base: #B381DA;
--color-base-rgb: 179 129 218;
--color-base-oklch: oklch(68.6% 0.137 309.0);
--color-50: #F8F3FC;
--color-100: #ECDFF6;
--color-200: #D9C0ED;
--color-300: #BC94DB;
--color-400: #9F6BC7;
--color-500: #814AAB;
--color-600: #653F83;
--color-700: #4A315E;
--color-800: #32233E;
--color-900: #201726;
--color-on-base: #141310;
}
// tailwind.config.js
colors: {
medium-purple: {
50: '#F8F3FC',
100: '#ECDFF6',
200: '#D9C0ED',
300: '#BC94DB',
400: '#9F6BC7',
500: '#814AAB',
600: '#653F83',
700: '#4A315E',
800: '#32233E',
900: '#201726',
},
}
$base: #B381DA; $base-ink: #141310; $base-50: #F8F3FC; $base-100: #ECDFF6; $base-200: #D9C0ED; $base-300: #BC94DB; $base-400: #9F6BC7; $base-500: #814AAB; $base-600: #653F83; $base-700: #4A315E; $base-800: #32233E; $base-900: #201726; $base-hover: #934BCB; $base-subtle: #E8DCF1;
{
"color": {
"base": {
"value": "#B381DA",
"type": "color"
},
"onBase": {
"value": "#141310",
"type": "color"
},
"scale": {
"50": {
"value": "#F8F3FC",
"type": "color"
},
"100": {
"value": "#ECDFF6",
"type": "color"
},
"200": {
"value": "#D9C0ED",
"type": "color"
},
"300": {
"value": "#BC94DB",
"type": "color"
},
"400": {
"value": "#9F6BC7",
"type": "color"
},
"500": {
"value": "#814AAB",
"type": "color"
},
"600": {
"value": "#653F83",
"type": "color"
},
"700": {
"value": "#4A315E",
"type": "color"
},
"800": {
"value": "#32233E",
"type": "color"
},
"900": {
"value": "#201726",
"type": "color"
}
}
}
}