Nearest named color: Lilac
#B697CA
#B697CA
Nearest named
Lilac
Family
Purple
Lightness
72.2%
Chroma
0.080
Hue angle
311.9°
Temperature
Neutral-leaning
Contrast on white
2.54:1 · Fail
Contrast on black
7.31:1 · AAA
Web-safe
#CC99CC
CSS oklch()
72% 0.08 312

#B697CA is a soft, temperate magenta. On the Color Lab it reads clean and engineered. It reproduces cleanly in print.

Palettes built on #B697CA

Not just a swatch — here's how #B697CA works with other colors. Named schemes with #B697CA in its natural role, and a note on why the supporting colors balance it.

Japanese Sand Base · 5 colors

Lilac sets a calm, sun-bleached base here, wrapped in bone and paper off-whites and a soft greige, with a single ink accent for wabi-sabi restraint.

Coastal Morning Lead · 5 colors

Lilac opens this coastal palette with sea-glass and warm sand alongside it, grounded by driftwood grey and a deep-navy anchor.

Nordic Calm Accent · 5 colors

Lilac keeps this Nordic scheme quiet — cool greys and a soft white around it, a muted-blue support and a charcoal anchor.

Minimal Editorial Surface · 5 colors

Lilac is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Lilac carrying the quiet middle.

Berry & Cream Lead · 5 colors

Lilac sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.

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Color Lab

How #B697CA actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.

Warmth 47/100
Neutral
Balanced temperature — flexible, sits between warm and cool schemes.
Softness 62/100
High
Soft and easy on the eye — gentle backdrops, calm surfaces.
Depth 27/100
Low
Airy and open — recedes, leaves the composition light.
Naturalness 0/100
Very low
Reads engineered rather than organic — synthetic, digital.
Vintage feel 55/100
Moderate
A faint retro warmth without tipping into sepia.
Luxury 35/100
Low
Understated — leans refined without going austere.
Brand distinctiveness 31/100
Low
Recognisable but shares space with nearby hues.
UI accent fit 46/100
Moderate
Workable accent with care around contrast.
Surface fit 49/100
Moderate
Usable as a tinted surface in measured doses.
Print safety 91/100
Very high
Reproduces faithfully in CMYK — safe for packaging and print.

Pairs with #B697CA

For UI
For branding
For interior
For fashion
People also use #B697CA with

UI roles & guardrails

Primary action Safe as a filled button with near-black label. AAA
Body text Do not use for body copy on light surfaces. Avoid
Large display Only on dark surfaces. Avoid
Background Pair with #141310 text at 7.3:1. Use
Subtle surface Use #F0ECF3 for cards and hover fills. Tint 80
Avoid beside #C697C9 — the hue gap is too small to read as intentional. Clash

In real applications

Not a swatch to memorise — a color to build with. Here is #B697CA at work across the surfaces designers actually ship.

Website / UI
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Dashboard
Revenue
$48.2k ▲ 12%
Brand
AVELINE
Studio
Poster
Nov 14 · 8PM
NIGHT
MARKET
Packaging
BLOOM
Botanical Wash
250 ml
Interior

Scales

ShadesBase darkened in 10% steps
TintsBase lifted toward white
TonesSaturation removed, lightness held
Monochromatic scaleDesign-system ready, 50–900

Every model

Export

:root {
  --color-base: #B697CA;
  --color-base-rgb: 182 151 202;
  --color-base-oklch: oklch(72.2% 0.080 311.9);
  --color-50: #F8F5FA;
  --color-100: #ECE4F2;
  --color-200: #D9C9E3;
  --color-300: #BCA3CC;
  --color-400: #9E7FB3;
  --color-500: #805E97;
  --color-600: #654D75;
  --color-700: #4A3A54;
  --color-800: #322938;
  --color-900: #1F1A23;
  --color-on-base: #141310;
}