What color is #B70943?

#B70943 is a dark, vivid rose. In RGB it is rgb(183, 9, 67), and in HSL hsl(340, 91%, 38%).

Is #B70943 accessible as text?

On white, #B70943 has a contrast ratio of 6.70:1 (passes WCAG AA for body text); on black it is 3.13:1 (fails). For text placed on #B70943, use white for the best readability.

What is the closest Tailwind color to #B70943?

The nearest Tailwind CSS token is rose-700 (#C70036).

What colors go well with #B70943?

#B70943 pairs cleanly with neutrals — cream, taupe, charcoal and cool grays — and with its complementary #09B97E. In UI, a softer accent is often easier to use than the exact complement. Explore the harmonies, shades, tints and ready-made palettes for #B70943 below.

Is #B70943 good for buttons?

#B70943 works well for buttons and highlights, but use white text on #B70943 — black text only reaches 3.13:1, below the 4.5:1 needed for normal-size labels.

Is #B70943 the same as CSS firebrick?

No — #B70943 is not the CSS named color firebrick, but firebrick (#B22222) is the closest CSS named color by perceptual color distance — it sits in a different color family, so treat it as a rough reference, not a match.

#B70943 Color — HEX, RGB, HSL, Palette & Shades

Palettes built on #B70943

Not just a swatch — here's how #B70943 works with other colors. Named schemes with #B70943 in its natural role, and a note on why the supporting colors balance it.

Sunset Warmth Glow · 5 colors

Glow #B70943 Secondary #E86E57 Accent #EC9A38 Anchor #5C3A52 Surface #F5E8D6

Viva Magenta glows at the center of this sunset palette, joined by coral and gold, deepened by a plum anchor and cooled with cream.

Modern Café Dominant · 5 colors

Dominant #B70943 Anchor #3A2A21 Surface #F1E2D1 Accent #989664 Secondary #3C3833

Viva Magenta anchors this café scheme as the warm mid-tone, lifted by latte cream and a muted sage accent and grounded by espresso brown and a warm charcoal.

Vintage Leather Lead · 5 colors

Lead #B70943 Secondary #7C4829 Surface #EBD9C1 Accent #444F39 Anchor #5A222F

Viva Magenta plays the worn-leather lead, deepened by saddle brown and an oxblood anchor, softened by aged cream and cooled by a muted forest green.

Berry & Cream Lead · 5 colors

Lead #B70943 Surface #F4E6D6 Anchor #5E2038 Accent #E6C2C2 Secondary #332B2E

Viva Magenta sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.

Minimal Editorial Surface · 5 colors

Surface #F7F4EF Accent #B70943 Secondary #B17B80 Support #9B9087 Ink #17140F

Viva Magenta is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Viva Magenta carrying the quiet middle.

Build a working theme in the generator →

Color Lab

How #B70943 actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.

Warmth 90/100

Warm

Reads warm and advancing — inviting, energetic, draws the eye forward.

Softness 32/100

Low

Middle-weight — neither delicate nor heavy.

Depth 53/100

Moderate

Mid depth — usable as an accent or a muted ground.

Naturalness 22/100

Low

Reads engineered rather than organic — synthetic, digital.

Vintage feel 37/100

Low

A faint retro warmth without tipping into sepia.

Luxury 51/100

Moderate

Understated — leans refined without going austere.

Brand distinctiveness 76/100

High

Bold and ownable — memorable as a primary brand color.

UI accent fit 87/100

Very high

Strong interactive accent — visible and can carry a legible label.

Surface fit 8/100

Very low

Too saturated or mid-toned for big areas — keep it to accents.

Print safety 79/100

High

Reproduces faithfully in CMYK — safe for packaging and print.

Pairs with #B70943

For UI

For branding

For interior

For fashion

People also use #B70943 with

Byzantine Rust Jade Green Gainsboro Taupe

UI roles & guardrails

Primary action Safe as a filled button with white label. AA

Body text Passes on white at 16px and above. Pass

Large display Fine for headings 24px+ on white. Pass

Background Pair with white text at 6.7:1. Use

Subtle surface Use #F4CBD8 for cards and hover fills. Tint 80

Avoid beside #B90909 — the hue gap is too small to read as intentional. Clash

In real applications

Not a swatch to memorise — a color to build with. Here is #B70943 at work across the surfaces designers actually ship.

Website / UI

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Dashboard

Revenue

$48.2k ▲ 12%

Brand

AVELINE

Studio

Poster

Nov 14 · 8PM

NIGHT
MARKET

Packaging

BLOOM

Botanical Wash

250 ml

Interior

Every model

Export

:root {
  --color-base: #B70943;
  --color-base-rgb: 183 9 67;
  --color-base-oklch: oklch(49.9% 0.196 12.6);
  --color-50: #FEF0F5;
  --color-100: #FDD8E4;
  --color-200: #FBB1CA;
  --color-300: #F27DA4;
  --color-400: #E44E80;
  --color-500: #CB2A60;
  --color-600: #9A284E;
  --color-700: #6C233B;
  --color-800: #461B29;
  --color-900: #2B121A;
  --color-on-base: #FFFFFF;
}

// tailwind.config.js
colors: {
  viva-magenta: {
    50: '#FEF0F5',
    100: '#FDD8E4',
    200: '#FBB1CA',
    300: '#F27DA4',
    400: '#E44E80',
    500: '#CB2A60',
    600: '#9A284E',
    700: '#6C233B',
    800: '#461B29',
    900: '#2B121A',
  },
}

$base: #B70943;
$base-ink: #FFFFFF;
$base-50: #FEF0F5;
$base-100: #FDD8E4;
$base-200: #FBB1CA;
$base-300: #F27DA4;
$base-400: #E44E80;
$base-500: #CB2A60;
$base-600: #9A284E;
$base-700: #6C233B;
$base-800: #461B29;
$base-900: #2B121A;
$base-hover: #940736;
$base-subtle: #F0AFC5;

{
    "color": {
        "base": {
            "value": "#B70943",
            "type": "color"
        },
        "onBase": {
            "value": "#FFFFFF",
            "type": "color"
        },
        "scale": {
            "50": {
                "value": "#FEF0F5",
                "type": "color"
            },
            "100": {
                "value": "#FDD8E4",
                "type": "color"
            },
            "200": {
                "value": "#FBB1CA",
                "type": "color"
            },
            "300": {
                "value": "#F27DA4",
                "type": "color"
            },
            "400": {
                "value": "#E44E80",
                "type": "color"
            },
            "500": {
                "value": "#CB2A60",
                "type": "color"
            },
            "600": {
                "value": "#9A284E",
                "type": "color"
            },
            "700": {
                "value": "#6C233B",
                "type": "color"
            },
            "800": {
                "value": "#461B29",
                "type": "color"
            },
            "900": {
                "value": "#2B121A",
                "type": "color"
            }
        }
    }
}