Nearest named color: Orchid
#BA73ED
#BA73ED
Nearest named
Orchid
Family
Purple
Lightness
68.1%
Chroma
0.184
Hue angle
309.2°
Temperature
Neutral-leaning
Contrast on white
3.11:1 · AA Large
Contrast on black
5.98:1 · AA
Web-safe
#CC66FF
CSS oklch()
68% 0.18 309

#BA73ED is a mid-toned, temperate magenta. On the Color Lab it reads clean and engineered, bold and ownable. It carries a legible label as a UI accent and reproduces cleanly in print.

Palettes built on #BA73ED

Not just a swatch — here's how #BA73ED works with other colors. Named schemes with #BA73ED in its natural role, and a note on why the supporting colors balance it.

Coastal Morning Lead · 5 colors

Orchid opens this coastal palette with sea-glass and warm sand alongside it, grounded by driftwood grey and a deep-navy anchor.

Nordic Calm Accent · 5 colors

Orchid keeps this Nordic scheme quiet — cool greys and a soft white around it, a muted-blue support and a charcoal anchor.

Berry & Cream Lead · 5 colors

Orchid sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.

Minimal Editorial Surface · 5 colors

Orchid is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Orchid carrying the quiet middle.

Tech Product Signal · 5 colors

Orchid is the vivid signal in this product UI — on a near-black surface with cool white, a slate grey and a lighter tint of Orchid.

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Color Lab

How #BA73ED actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.

Warmth 41/100
Neutral
Balanced temperature — flexible, sits between warm and cool schemes.
Softness 44/100
Moderate
Middle-weight — neither delicate nor heavy.
Depth 34/100
Low
Mid depth — usable as an accent or a muted ground.
Naturalness 0/100
Very low
Reads engineered rather than organic — synthetic, digital.
Vintage feel 30/100
Low
A faint retro warmth without tipping into sepia.
Luxury 36/100
Low
Understated — leans refined without going austere.
Brand distinctiveness 71/100
High
Bold and ownable — memorable as a primary brand color.
UI accent fit 62/100
High
Strong interactive accent — visible and can carry a legible label.
Surface fit 25/100
Low
Too saturated or mid-toned for big areas — keep it to accents.
Print safety 78/100
High
Reproduces faithfully in CMYK — safe for packaging and print.

Pairs with #BA73ED

For UI
For branding
For interior
For fashion
People also use #BA73ED with

UI roles & guardrails

Primary action Safe as a filled button with near-black label. AA
Body text Do not use for body copy on light surfaces. Avoid
Large display Fine for headings 24px+ on white. Pass
Background Pair with #141310 text at 6.0:1. Use
Subtle surface Use #F1E6F8 for cards and hover fills. Tint 80
Avoid beside #E373ED — the hue gap is too small to read as intentional. Clash

In real applications

Not a swatch to memorise — a color to build with. Here is #BA73ED at work across the surfaces designers actually ship.

Website / UI
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Dashboard
Revenue
$48.2k ▲ 12%
Brand
AVELINE
Studio
Poster
Nov 14 · 8PM
NIGHT
MARKET
Packaging
BLOOM
Botanical Wash
250 ml
Interior

Scales

ShadesBase darkened in 10% steps
TintsBase lifted toward white
TonesSaturation removed, lightness held
Monochromatic scaleDesign-system ready, 50–900

Every model

Export

:root {
  --color-base: #BA73ED;
  --color-base-rgb: 186 115 237;
  --color-base-oklch: oklch(68.1% 0.184 309.2);
  --color-50: #F8F1FE;
  --color-100: #EDDAFB;
  --color-200: #DBB7F5;
  --color-300: #C086E9;
  --color-400: #A459D9;
  --color-500: #8637BE;
  --color-600: #693191;
  --color-700: #4D2866;
  --color-800: #341E43;
  --color-900: #201429;
  --color-on-base: #141310;
}