#BB77EB is a mid-toned, temperate magenta. On the Color Lab it reads clean and engineered, bold and ownable. It carries a legible label as a UI accent and reproduces cleanly in print.
Not just a swatch — here's how #BB77EB works with other colors. Named schemes with #BB77EB in its natural role, and a note on why the supporting colors balance it.
Orchid opens this coastal palette with sea-glass and warm sand alongside it, grounded by driftwood grey and a deep-navy anchor.
Orchid keeps this Nordic scheme quiet — cool greys and a soft white around it, a muted-blue support and a charcoal anchor.
Orchid sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.
Orchid is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Orchid carrying the quiet middle.
Orchid is the vivid signal in this product UI — on a near-black surface with cool white, a slate grey and a lighter tint of Orchid.
How #BB77EB actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.
Not a swatch to memorise — a color to build with. Here is #BB77EB at work across the surfaces designers actually ship.
:root {
--color-base: #BB77EB;
--color-base-rgb: 187 119 235;
--color-base-oklch: oklch(68.7% 0.176 309.6);
--color-50: #F8F1FE;
--color-100: #EDDBFB;
--color-200: #DBB8F4;
--color-300: #C088E7;
--color-400: #A35CD6;
--color-500: #8539BC;
--color-600: #69338F;
--color-700: #4C2A65;
--color-800: #331F42;
--color-900: #201529;
--color-on-base: #141310;
}
// tailwind.config.js
colors: {
orchid: {
50: '#F8F1FE',
100: '#EDDBFB',
200: '#DBB8F4',
300: '#C088E7',
400: '#A35CD6',
500: '#8539BC',
600: '#69338F',
700: '#4C2A65',
800: '#331F42',
900: '#201529',
},
}
$base: #BB77EB; $base-ink: #141310; $base-50: #F8F1FE; $base-100: #EDDBFB; $base-200: #DBB8F4; $base-300: #C088E7; $base-400: #A35CD6; $base-500: #8539BC; $base-600: #69338F; $base-700: #4C2A65; $base-800: #331F42; $base-900: #201529; $base-hover: #9B38E1; $base-subtle: #EADAF5;
{
"color": {
"base": {
"value": "#BB77EB",
"type": "color"
},
"onBase": {
"value": "#141310",
"type": "color"
},
"scale": {
"50": {
"value": "#F8F1FE",
"type": "color"
},
"100": {
"value": "#EDDBFB",
"type": "color"
},
"200": {
"value": "#DBB8F4",
"type": "color"
},
"300": {
"value": "#C088E7",
"type": "color"
},
"400": {
"value": "#A35CD6",
"type": "color"
},
"500": {
"value": "#8539BC",
"type": "color"
},
"600": {
"value": "#69338F",
"type": "color"
},
"700": {
"value": "#4C2A65",
"type": "color"
},
"800": {
"value": "#331F42",
"type": "color"
},
"900": {
"value": "#201529",
"type": "color"
}
}
}
}