#BC097D is a mid-toned, warm red. On the Color Lab it reads clean and engineered, bold and ownable. It carries a legible label as a UI accent and sits well as a supporting tone.
Not just a swatch — here's how #BC097D works with other colors. Named schemes with #BC097D in its natural role, and a note on why the supporting colors balance it.
Medium Violet Red glows at the center of this sunset palette, joined by coral and gold, deepened by a plum anchor and cooled with cream.
Medium Violet Red sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.
Medium Violet Red anchors this café scheme as the warm mid-tone, lifted by latte cream and a muted sage accent and grounded by espresso brown and a warm charcoal.
Medium Violet Red plays the worn-leather lead, deepened by saddle brown and an oxblood anchor, softened by aged cream and cooled by a muted forest green.
Medium Violet Red is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Medium Violet Red carrying the quiet middle.
How #BC097D actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.
Not a swatch to memorise — a color to build with. Here is #BC097D at work across the surfaces designers actually ship.
:root {
--color-base: #BC097D;
--color-base-rgb: 188 9 125;
--color-base-oklch: oklch(52.7% 0.216 349.6);
--color-50: #FEF0F9;
--color-100: #FDD8F0;
--color-200: #FBB1E1;
--color-300: #F27DC9;
--color-400: #E44EB0;
--color-500: #CB2A92;
--color-600: #9A2872;
--color-700: #6C2352;
--color-800: #461B37;
--color-900: #2B1222;
--color-on-base: #FFFFFF;
}
// tailwind.config.js
colors: {
medium-violet-red: {
50: '#FEF0F9',
100: '#FDD8F0',
200: '#FBB1E1',
300: '#F27DC9',
400: '#E44EB0',
500: '#CB2A92',
600: '#9A2872',
700: '#6C2352',
800: '#461B37',
900: '#2B1222',
},
}
$base: #BC097D; $base-ink: #FFFFFF; $base-50: #FEF0F9; $base-100: #FDD8F0; $base-200: #FBB1E1; $base-300: #F27DC9; $base-400: #E44EB0; $base-500: #CB2A92; $base-600: #9A2872; $base-700: #6C2352; $base-800: #461B37; $base-900: #2B1222; $base-hover: #980765; $base-subtle: #F1B0DA;
{
"color": {
"base": {
"value": "#BC097D",
"type": "color"
},
"onBase": {
"value": "#FFFFFF",
"type": "color"
},
"scale": {
"50": {
"value": "#FEF0F9",
"type": "color"
},
"100": {
"value": "#FDD8F0",
"type": "color"
},
"200": {
"value": "#FBB1E1",
"type": "color"
},
"300": {
"value": "#F27DC9",
"type": "color"
},
"400": {
"value": "#E44EB0",
"type": "color"
},
"500": {
"value": "#CB2A92",
"type": "color"
},
"600": {
"value": "#9A2872",
"type": "color"
},
"700": {
"value": "#6C2352",
"type": "color"
},
"800": {
"value": "#461B37",
"type": "color"
},
"900": {
"value": "#2B1222",
"type": "color"
}
}
}
}