#BEAADD is a soft, temperate magenta. On the Color Lab it reads clean and engineered. It is too pale to lead as a primary accent and reproduces cleanly in print.
Not just a swatch — here's how #BEAADD works with other colors. Named schemes with #BEAADD in its natural role, and a note on why the supporting colors balance it.
Wisteria keeps this Nordic scheme quiet — cool greys and a soft white around it, a muted-blue support and a charcoal anchor.
Wisteria sets a calm, sun-bleached base here, wrapped in bone and paper off-whites and a soft greige, with a single ink accent for wabi-sabi restraint.
Wisteria opens this coastal palette with sea-glass and warm sand alongside it, grounded by driftwood grey and a deep-navy anchor.
Wisteria is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Wisteria carrying the quiet middle.
Wisteria sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.
How #BEAADD actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.
Not a swatch to memorise — a color to build with. Here is #BEAADD at work across the surfaces designers actually ship.
:root {
--color-base: #BEAADD;
--color-base-rgb: 190 170 221;
--color-base-oklch: oklch(77.2% 0.075 302.6);
--color-50: #F7F4FB;
--color-100: #E9E1F4;
--color-200: #D3C5E8;
--color-300: #B29CD3;
--color-400: #9275BD;
--color-500: #7355A0;
--color-600: #5C467C;
--color-700: #443659;
--color-800: #2E263B;
--color-900: #1D1924;
--color-on-base: #141310;
}
// tailwind.config.js
colors: {
wisteria: {
50: '#F7F4FB',
100: '#E9E1F4',
200: '#D3C5E8',
300: '#B29CD3',
400: '#9275BD',
500: '#7355A0',
600: '#5C467C',
700: '#443659',
800: '#2E263B',
900: '#1D1924',
},
}
$base: #BEAADD; $base-ink: #141310; $base-50: #F7F4FB; $base-100: #E9E1F4; $base-200: #D3C5E8; $base-300: #B29CD3; $base-400: #9275BD; $base-500: #7355A0; $base-600: #5C467C; $base-700: #443659; $base-800: #2E263B; $base-900: #1D1924; $base-hover: #9573C7; $base-subtle: #ECE8F3;
{
"color": {
"base": {
"value": "#BEAADD",
"type": "color"
},
"onBase": {
"value": "#141310",
"type": "color"
},
"scale": {
"50": {
"value": "#F7F4FB",
"type": "color"
},
"100": {
"value": "#E9E1F4",
"type": "color"
},
"200": {
"value": "#D3C5E8",
"type": "color"
},
"300": {
"value": "#B29CD3",
"type": "color"
},
"400": {
"value": "#9275BD",
"type": "color"
},
"500": {
"value": "#7355A0",
"type": "color"
},
"600": {
"value": "#5C467C",
"type": "color"
},
"700": {
"value": "#443659",
"type": "color"
},
"800": {
"value": "#2E263B",
"type": "color"
},
"900": {
"value": "#1D1924",
"type": "color"
}
}
}
}