#BF7BF0 is a mid-toned, temperate magenta. On the Color Lab it reads clean and engineered, bold and ownable. It reproduces cleanly in print.
Not just a swatch — here's how #BF7BF0 works with other colors. Named schemes with #BF7BF0 in its natural role, and a note on why the supporting colors balance it.
Heliotrope opens this coastal palette with sea-glass and warm sand alongside it, grounded by driftwood grey and a deep-navy anchor.
Heliotrope keeps this Nordic scheme quiet — cool greys and a soft white around it, a muted-blue support and a charcoal anchor.
Heliotrope sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.
Heliotrope is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Heliotrope carrying the quiet middle.
Heliotrope is the vivid signal in this product UI — on a near-black surface with cool white, a slate grey and a lighter tint of Heliotrope.
How #BF7BF0 actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.
Not a swatch to memorise — a color to build with. Here is #BF7BF0 at work across the surfaces designers actually ship.
:root {
--color-base: #BF7BF0;
--color-base-rgb: 191 123 240;
--color-base-oklch: oklch(70.0% 0.177 309.4);
--color-50: #F8F1FE;
--color-100: #EDD9FC;
--color-200: #DCB6F7;
--color-300: #C084EB;
--color-400: #A457DB;
--color-500: #8634C1;
--color-600: #692F93;
--color-700: #4D2768;
--color-800: #341D44;
--color-900: #201429;
--color-on-base: #141310;
}
// tailwind.config.js
colors: {
heliotrope: {
50: '#F8F1FE',
100: '#EDD9FC',
200: '#DCB6F7',
300: '#C084EB',
400: '#A457DB',
500: '#8634C1',
600: '#692F93',
700: '#4D2768',
800: '#341D44',
900: '#201429',
},
}
$base: #BF7BF0; $base-ink: #141310; $base-50: #F8F1FE; $base-100: #EDD9FC; $base-200: #DCB6F7; $base-300: #C084EB; $base-400: #A457DB; $base-500: #8634C1; $base-600: #692F93; $base-700: #4D2768; $base-800: #341D44; $base-900: #201429; $base-hover: #A039E9; $base-subtle: #EBDBF6;
{
"color": {
"base": {
"value": "#BF7BF0",
"type": "color"
},
"onBase": {
"value": "#141310",
"type": "color"
},
"scale": {
"50": {
"value": "#F8F1FE",
"type": "color"
},
"100": {
"value": "#EDD9FC",
"type": "color"
},
"200": {
"value": "#DCB6F7",
"type": "color"
},
"300": {
"value": "#C084EB",
"type": "color"
},
"400": {
"value": "#A457DB",
"type": "color"
},
"500": {
"value": "#8634C1",
"type": "color"
},
"600": {
"value": "#692F93",
"type": "color"
},
"700": {
"value": "#4D2768",
"type": "color"
},
"800": {
"value": "#341D44",
"type": "color"
},
"900": {
"value": "#201429",
"type": "color"
}
}
}
}