Nearest named color: Puce
#C97F99
#C97F99
Nearest named
Puce
Family
Pink
Lightness
68.1%
Chroma
0.097
Hue angle
357.4°
Temperature
Warm
Contrast on white
3.01:1 · AA Large
Contrast on black
6.17:1 · AA
Web-safe
#CC6699
CSS oklch()
68% 0.10 357

#C97F99 is a mid-toned, warm red. On the Color Lab it reads with a faded, vintage edge. It carries a legible label as a UI accent and reproduces cleanly in print.

Palettes built on #C97F99

Not just a swatch — here's how #C97F99 works with other colors. Named schemes with #C97F99 in its natural role, and a note on why the supporting colors balance it.

Warm Autumn Interior Dominant · 5 colors

This palette keeps Puce as the dominant warm neutral, balanced by muted terracotta and olive earth tones and grounded by a deep espresso anchor.

Modern Café Dominant · 5 colors

Puce anchors this café scheme as the warm mid-tone, lifted by latte cream and a muted sage accent and grounded by espresso brown and a warm charcoal.

Coastal Morning Lead · 5 colors

Puce opens this coastal palette with sea-glass and warm sand alongside it, grounded by driftwood grey and a deep-navy anchor.

Berry & Cream Lead · 5 colors

Puce sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.

Minimal Editorial Surface · 5 colors

Puce is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Puce carrying the quiet middle.

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Color Lab

How #C97F99 actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.

Warmth 67/100
Warm
Reads warm and advancing — inviting, energetic, draws the eye forward.
Softness 57/100
Moderate
Middle-weight — neither delicate nor heavy.
Depth 32/100
Low
Airy and open — recedes, leaves the composition light.
Naturalness 27/100
Low
Loosely natural — an earthy edge without being rustic.
Vintage feel 71/100
High
Faded, nostalgic quality — editorial, heritage and retro work.
Luxury 39/100
Low
Understated — leans refined without going austere.
Brand distinctiveness 37/100
Low
Recognisable but shares space with nearby hues.
UI accent fit 62/100
High
Strong interactive accent — visible and can carry a legible label.
Surface fit 40/100
Moderate
Usable as a tinted surface in measured doses.
Print safety 90/100
Very high
Reproduces faithfully in CMYK — safe for packaging and print.

Pairs with #C97F99

For UI
For branding
For interior
For fashion
People also use #C97F99 with

UI roles & guardrails

Primary action Safe as a filled button with near-black label. AA
Body text Do not use for body copy on light surfaces. Avoid
Large display Fine for headings 24px+ on white. Pass
Background Pair with #141310 text at 6.2:1. Use
Subtle surface Use #F2E7EB for cards and hover fills. Tint 80
Avoid beside #C97E7F — the hue gap is too small to read as intentional. Clash

In real applications

Not a swatch to memorise — a color to build with. Here is #C97F99 at work across the surfaces designers actually ship.

Website / UI
Northwind Sign up
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Dashboard
Revenue
$48.2k ▲ 12%
Brand
AVELINE
Studio
Poster
Nov 14 · 8PM
NIGHT
MARKET
Packaging
BLOOM
Botanical Wash
250 ml
Interior

Scales

ShadesBase darkened in 10% steps
TintsBase lifted toward white
TonesSaturation removed, lightness held
Monochromatic scaleDesign-system ready, 50–900

Every model

Export

:root {
  --color-base: #C97F99;
  --color-base-rgb: 201 127 153;
  --color-base-oklch: oklch(68.1% 0.097 357.4);
  --color-50: #FBF4F6;
  --color-100: #F3E2E8;
  --color-200: #E7C6D1;
  --color-300: #D29DB0;
  --color-400: #BB778F;
  --color-500: #9E5670;
  --color-600: #7A4759;
  --color-700: #583742;
  --color-800: #3A272D;
  --color-900: #24191D;
  --color-on-base: #141310;
}