#CB074F is a mid-toned, warm red. On the Color Lab it reads clean and engineered, bold and ownable. It carries a legible label as a UI accent and sits well as a supporting tone.
Not just a swatch — here's how #CB074F works with other colors. Named schemes with #CB074F in its natural role, and a note on why the supporting colors balance it.
Viva Magenta glows at the center of this sunset palette, joined by coral and gold, deepened by a plum anchor and cooled with cream.
Viva Magenta sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.
Viva Magenta anchors this café scheme as the warm mid-tone, lifted by latte cream and a muted sage accent and grounded by espresso brown and a warm charcoal.
Viva Magenta plays the worn-leather lead, deepened by saddle brown and an oxblood anchor, softened by aged cream and cooled by a muted forest green.
Viva Magenta is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Viva Magenta carrying the quiet middle.
How #CB074F actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.
Not a swatch to memorise — a color to build with. Here is #CB074F at work across the surfaces designers actually ship.
:root {
--color-base: #CB074F;
--color-base-rgb: 203 7 79;
--color-base-oklch: oklch(53.9% 0.213 11.0);
--color-50: #FEF0F5;
--color-100: #FDD8E6;
--color-200: #FCB1CC;
--color-300: #F47CA8;
--color-400: #E64C84;
--color-500: #CC2965;
--color-600: #9B2751;
--color-700: #6D223D;
--color-800: #471A2A;
--color-900: #2B121B;
--color-on-base: #FFFFFF;
}
// tailwind.config.js
colors: {
viva-magenta: {
50: '#FEF0F5',
100: '#FDD8E6',
200: '#FCB1CC',
300: '#F47CA8',
400: '#E64C84',
500: '#CC2965',
600: '#9B2751',
700: '#6D223D',
800: '#471A2A',
900: '#2B121B',
},
}
$base: #CB074F; $base-ink: #FFFFFF; $base-50: #FEF0F5; $base-100: #FDD8E6; $base-200: #FCB1CC; $base-300: #F47CA8; $base-400: #E64C84; $base-500: #CC2965; $base-600: #9B2751; $base-700: #6D223D; $base-800: #471A2A; $base-900: #2B121B; $base-hover: #A1063F; $base-subtle: #F2B2C9;
{
"color": {
"base": {
"value": "#CB074F",
"type": "color"
},
"onBase": {
"value": "#FFFFFF",
"type": "color"
},
"scale": {
"50": {
"value": "#FEF0F5",
"type": "color"
},
"100": {
"value": "#FDD8E6",
"type": "color"
},
"200": {
"value": "#FCB1CC",
"type": "color"
},
"300": {
"value": "#F47CA8",
"type": "color"
},
"400": {
"value": "#E64C84",
"type": "color"
},
"500": {
"value": "#CC2965",
"type": "color"
},
"600": {
"value": "#9B2751",
"type": "color"
},
"700": {
"value": "#6D223D",
"type": "color"
},
"800": {
"value": "#471A2A",
"type": "color"
},
"900": {
"value": "#2B121B",
"type": "color"
}
}
}
}