What color is #D094DB?

#D094DB is a light, soft purple. In RGB it is rgb(208, 148, 219), and in HSL hsl(291, 50%, 72%).

Is #D094DB accessible as text?

On white, #D094DB has a contrast ratio of 2.35:1 (fails WCAG AA for body text); on black it is 8.94:1 (passes). For text placed on #D094DB, use black for the best readability.

What is the closest Tailwind color to #D094DB?

The nearest Tailwind CSS token is purple-300 (#DAB2FF).

What colors go well with #D094DB?

#D094DB pairs cleanly with neutrals — cream, taupe, charcoal and cool grays — and with its complementary #9FDB94. In UI, a softer accent is often easier to use than the exact complement. Explore the harmonies, shades, tints and ready-made palettes for #D094DB below.

Is #D094DB good for buttons?

#D094DB works well for buttons and highlights, but use black text on #D094DB — white text only reaches 2.35:1, below the 4.5:1 needed for normal-size labels.

Is #D094DB the same as CSS plum?

No — #D094DB is not the CSS named color plum, but plum (#DDA0DD) is the closest CSS named color.

#D094DB Color — HEX, RGB, HSL, Palette & Shades

Palettes built on #D094DB

Not just a swatch — here's how #D094DB works with other colors. Named schemes with #D094DB in its natural role, and a note on why the supporting colors balance it.

Coastal Morning Lead · 5 colors

Lead #D094DB Accent #A5C3C5 Surface #E8D6BF Secondary #9AA0A1 Anchor #24334B

Wisteria opens this coastal palette with sea-glass and warm sand alongside it, grounded by driftwood grey and a deep-navy anchor.

Berry & Cream Lead · 5 colors

Lead #D094DB Surface #F5E6D7 Anchor #5D203E Accent #E5C2C6 Secondary #332B2E

Wisteria sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.

Japanese Sand Base · 5 colors

Base #D094DB Surface #F1E8DC Highlight #F7F0E7 Secondary #BDADA1 Ink #2C2723

Wisteria sets a calm, sun-bleached base here, wrapped in bone and paper off-whites and a soft greige, with a single ink accent for wabi-sabi restraint.

Minimal Editorial Surface · 5 colors

Surface #F8F4EF Accent #D094DB Secondary #E8D2EB Support #9C9087 Ink #18140F

Wisteria is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Wisteria carrying the quiet middle.

Tech Product Signal · 5 colors

Signal #D094DB Surface #14161A Highlight #F4F6F8 Secondary #5C6573 Accent #F5BDFF

Wisteria is the vivid signal in this product UI — on a near-black surface with cool white, a slate grey and a lighter tint of Wisteria.

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Color Lab

How #D094DB actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.

Warmth 51/100

Neutral

Balanced temperature — flexible, sits between warm and cool schemes.

Softness 59/100

Moderate

Middle-weight — neither delicate nor heavy.

Depth 25/100

Low

Airy and open — recedes, leaves the composition light.

Naturalness 1/100

Very low

Reads engineered rather than organic — synthetic, digital.

Vintage feel 47/100

Moderate

A faint retro warmth without tipping into sepia.

Luxury 33/100

Low

Understated — leans refined without going austere.

Brand distinctiveness 46/100

Moderate

Recognisable but shares space with nearby hues.

UI accent fit 43/100

Moderate

Workable accent with care around contrast.

Surface fit 40/100

Moderate

Usable as a tinted surface in measured doses.

Print safety 87/100

Very high

Reproduces faithfully in CMYK — safe for packaging and print.

Pairs with #D094DB

For UI

For branding

For interior

For fashion

People also use #D094DB with

Wisteria Lilac Celadon Gainsboro Eggplant

UI roles & guardrails

Primary action Safe as a filled button with near-black label. AAA

Body text Do not use for body copy on light surfaces. Avoid

Large display Only on dark surfaces. Avoid

Background Pair with #141310 text at 7.9:1. Use

Subtle surface Use #F4ECF6 for cards and hover fills. Tint 80

Avoid beside #DB94CE — the hue gap is too small to read as intentional. Clash

In real applications

Not a swatch to memorise — a color to build with. Here is #D094DB at work across the surfaces designers actually ship.

Website / UI

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Dashboard

Revenue

$48.2k ▲ 12%

Brand

AVELINE

Studio

Poster

Nov 14 · 8PM

NIGHT
MARKET

Packaging

BLOOM

Botanical Wash

250 ml

Interior

Every model

Export

:root {
  --color-base: #D094DB;
  --color-base-rgb: 208 148 219;
  --color-base-oklch: oklch(74.9% 0.119 321.2);
  --color-50: #FAF3FC;
  --color-100: #F2E0F5;
  --color-200: #E4C2EB;
  --color-300: #CE97D8;
  --color-400: #B670C2;
  --color-500: #994EA6;
  --color-600: #774280;
  --color-700: #56335C;
  --color-800: #39243C;
  --color-900: #231825;
  --color-on-base: #141310;
}

// tailwind.config.js
colors: {
  wisteria: {
    50: '#FAF3FC',
    100: '#F2E0F5',
    200: '#E4C2EB',
    300: '#CE97D8',
    400: '#B670C2',
    500: '#994EA6',
    600: '#774280',
    700: '#56335C',
    800: '#39243C',
    900: '#231825',
  },
}

$base: #D094DB;
$base-ink: #141310;
$base-50: #FAF3FC;
$base-100: #F2E0F5;
$base-200: #E4C2EB;
$base-300: #CE97D8;
$base-400: #B670C2;
$base-500: #994EA6;
$base-600: #774280;
$base-700: #56335C;
$base-800: #39243C;
$base-900: #231825;
$base-hover: #B95DC9;
$base-subtle: #EFE1F2;

{
    "color": {
        "base": {
            "value": "#D094DB",
            "type": "color"
        },
        "onBase": {
            "value": "#141310",
            "type": "color"
        },
        "scale": {
            "50": {
                "value": "#FAF3FC",
                "type": "color"
            },
            "100": {
                "value": "#F2E0F5",
                "type": "color"
            },
            "200": {
                "value": "#E4C2EB",
                "type": "color"
            },
            "300": {
                "value": "#CE97D8",
                "type": "color"
            },
            "400": {
                "value": "#B670C2",
                "type": "color"
            },
            "500": {
                "value": "#994EA6",
                "type": "color"
            },
            "600": {
                "value": "#774280",
                "type": "color"
            },
            "700": {
                "value": "#56335C",
                "type": "color"
            },
            "800": {
                "value": "#39243C",
                "type": "color"
            },
            "900": {
                "value": "#231825",
                "type": "color"
            }
        }
    }
}

Palettes built on #D094DB

Color Lab

Pairs with #D094DB

UI roles & guardrails

In real applications

Scales

Every model

Export