Nearest named color: Wisteria
#D190F1
#D190F1
Nearest named
Wisteria
Family
Purple
Lightness
75.3%
Chroma
0.150
Hue angle
313.9°
Temperature
Neutral-leaning
Contrast on white
2.34:1 · Fail
Contrast on black
7.94:1 · AAA
Web-safe
#CC99FF
CSS oklch()
75% 0.15 314

#D190F1 is a mid-toned, temperate magenta. On the Color Lab it reads clean and engineered. It reproduces cleanly in print.

Palettes built on #D190F1

Not just a swatch — here's how #D190F1 works with other colors. Named schemes with #D190F1 in its natural role, and a note on why the supporting colors balance it.

Coastal Morning Lead · 5 colors

Wisteria opens this coastal palette with sea-glass and warm sand alongside it, grounded by driftwood grey and a deep-navy anchor.

Berry & Cream Lead · 5 colors

Wisteria sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.

Japanese Sand Base · 5 colors

Wisteria sets a calm, sun-bleached base here, wrapped in bone and paper off-whites and a soft greige, with a single ink accent for wabi-sabi restraint.

Minimal Editorial Surface · 5 colors

Wisteria is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Wisteria carrying the quiet middle.

Tech Product Signal · 5 colors

Wisteria is the vivid signal in this product UI — on a near-black surface with cool white, a slate grey and a lighter tint of Wisteria.

Build a working theme in the generator →

Color Lab

How #D190F1 actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.

Warmth 45/100
Neutral
Balanced temperature — flexible, sits between warm and cool schemes.
Softness 54/100
Moderate
Middle-weight — neither delicate nor heavy.
Depth 26/100
Low
Airy and open — recedes, leaves the composition light.
Naturalness 0/100
Very low
Reads engineered rather than organic — synthetic, digital.
Vintage feel 36/100
Low
A faint retro warmth without tipping into sepia.
Luxury 31/100
Low
Understated — leans refined without going austere.
Brand distinctiveness 58/100
Moderate
Recognisable but shares space with nearby hues.
UI accent fit 42/100
Moderate
Workable accent with care around contrast.
Surface fit 32/100
Low
Usable as a tinted surface in measured doses.
Print safety 83/100
Very high
Reproduces faithfully in CMYK — safe for packaging and print.

Pairs with #D190F1

For UI
For branding
For interior
For fashion
People also use #D190F1 with

UI roles & guardrails

Primary action Safe as a filled button with near-black label. AAA
Body text Do not use for body copy on light surfaces. Avoid
Large display Only on dark surfaces. Avoid
Background Pair with #141310 text at 7.9:1. Use
Subtle surface Use #F5EBF9 for cards and hover fills. Tint 80
Avoid beside #F18EF1 — the hue gap is too small to read as intentional. Clash

In real applications

Not a swatch to memorise — a color to build with. Here is #D190F1 at work across the surfaces designers actually ship.

Website / UI
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Dashboard
Revenue
$48.2k ▲ 12%
Brand
AVELINE
Studio
Poster
Nov 14 · 8PM
NIGHT
MARKET
Packaging
BLOOM
Botanical Wash
250 ml
Interior

Scales

ShadesBase darkened in 10% steps
TintsBase lifted toward white
TonesSaturation removed, lightness held
Monochromatic scaleDesign-system ready, 50–900

Every model

Export

:root {
  --color-base: #D190F1;
  --color-base-rgb: 209 144 241;
  --color-base-oklch: oklch(75.3% 0.150 313.9);
  --color-50: #FAF1FE;
  --color-100: #F0DAFB;
  --color-200: #E1B6F6;
  --color-300: #C885EA;
  --color-400: #AF58DA;
  --color-500: #9136BF;
  --color-600: #713091;
  --color-700: #522867;
  --color-800: #371E43;
  --color-900: #221429;
  --color-on-base: #141310;
}