What color is #D494EE?

#D494EE is a light, vivid purple. In RGB it is rgb(212, 148, 238), and in HSL hsl(283, 73%, 76%).

Is #D494EE accessible as text?

On white, #D494EE has a contrast ratio of 2.27:1 (fails WCAG AA for body text); on black it is 9.27:1 (passes). For text placed on #D494EE, use black for the best readability.

What is the closest Tailwind color to #D494EE?

The nearest Tailwind CSS token is purple-300 (#DAB2FF).

What colors go well with #D494EE?

#D494EE pairs cleanly with neutrals — cream, taupe, charcoal and cool grays — and with its complementary #AEEE95. In UI, a softer accent is often easier to use than the exact complement. Explore the harmonies, shades, tints and ready-made palettes for #D494EE below.

Is #D494EE good for buttons?

#D494EE works well for buttons and highlights, but use black text on #D494EE — white text only reaches 2.27:1, below the 4.5:1 needed for normal-size labels.

Is #D494EE the same as CSS plum?

No — #D494EE is not the CSS named color plum, but plum (#DDA0DD) is the closest CSS named color.

#D494EE Color — HEX, RGB, HSL, Palette & Shades

Palettes built on #D494EE

Not just a swatch — here's how #D494EE works with other colors. Named schemes with #D494EE in its natural role, and a note on why the supporting colors balance it.

Coastal Morning Lead · 5 colors

Lead #D494EE Accent #A5C4C5 Surface #E9D6BF Secondary #9AA0A1 Anchor #24334B

Wisteria opens this coastal palette with sea-glass and warm sand alongside it, grounded by driftwood grey and a deep-navy anchor.

Berry & Cream Lead · 5 colors

Lead #D494EE Surface #F5E6D7 Anchor #5D203E Accent #E5C2C6 Secondary #332B2F

Wisteria sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.

Japanese Sand Base · 5 colors

Base #D494EE Surface #F1E8DC Highlight #F7F0E7 Secondary #BDADA1 Ink #2C2723

Wisteria sets a calm, sun-bleached base here, wrapped in bone and paper off-whites and a soft greige, with a single ink accent for wabi-sabi restraint.

Minimal Editorial Surface · 5 colors

Surface #F8F4EF Accent #D494EE Secondary #EBD5F5 Support #9C9087 Ink #18140F

Wisteria is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Wisteria carrying the quiet middle.

Tech Product Signal · 5 colors

Signal #D494EE Surface #14161A Highlight #F4F6F8 Secondary #5C6573 Accent #F9BEFF

Wisteria is the vivid signal in this product UI — on a near-black surface with cool white, a slate grey and a lighter tint of Wisteria.

Build a working theme in the generator →

Color Lab

How #D494EE actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.

Warmth 47/100

Neutral

Balanced temperature — flexible, sits between warm and cool schemes.

Softness 56/100

Moderate

Middle-weight — neither delicate nor heavy.

Depth 25/100

Low

Airy and open — recedes, leaves the composition light.

Naturalness 1/100

Very low

Reads engineered rather than organic — synthetic, digital.

Vintage feel 38/100

Low

A faint retro warmth without tipping into sepia.

Luxury 31/100

Low

Understated — leans refined without going austere.

Brand distinctiveness 55/100

Moderate

Recognisable but shares space with nearby hues.

UI accent fit 40/100

Low

Workable accent with care around contrast.

Surface fit 34/100

Low

Usable as a tinted surface in measured doses.

Print safety 84/100

Very high

Reproduces faithfully in CMYK — safe for packaging and print.

Pairs with #D494EE

For UI

For branding

For interior

For fashion

People also use #D494EE with

Mauve Persian Pink Light Green Gainsboro Eggplant

UI roles & guardrails

Primary action Safe as a filled button with near-black label. AAA

Body text Do not use for body copy on light surfaces. Avoid

Large display Only on dark surfaces. Avoid

Background Pair with #141310 text at 8.2:1. Use

Subtle surface Use #F6ECF9 for cards and hover fills. Tint 80

Avoid beside #EE95EA — the hue gap is too small to read as intentional. Clash

In real applications

Not a swatch to memorise — a color to build with. Here is #D494EE at work across the surfaces designers actually ship.

Website / UI

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Build faster.

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Dashboard

Revenue

$48.2k ▲ 12%

Brand

AVELINE

Studio

Poster

Nov 14 · 8PM

NIGHT
MARKET

Packaging

BLOOM

Botanical Wash

250 ml

Interior

Every model

Export

:root {
  --color-base: #D494EE;
  --color-base-rgb: 212 148 238;
  --color-base-oklch: oklch(76.1% 0.142 315.8);
  --color-50: #FAF1FD;
  --color-100: #F1DBFA;
  --color-200: #E3B9F4;
  --color-300: #CC88E7;
  --color-400: #B35DD5;
  --color-500: #963ABB;
  --color-600: #75338E;
  --color-700: #542A65;
  --color-800: #381F42;
  --color-900: #231528;
  --color-on-base: #141310;
}

// tailwind.config.js
colors: {
  wisteria: {
    50: '#FAF1FD',
    100: '#F1DBFA',
    200: '#E3B9F4',
    300: '#CC88E7',
    400: '#B35DD5',
    500: '#963ABB',
    600: '#75338E',
    700: '#542A65',
    800: '#381F42',
    900: '#231528',
  },
}

$base: #D494EE;
$base-ink: #141310;
$base-50: #FAF1FD;
$base-100: #F1DBFA;
$base-200: #E3B9F4;
$base-300: #CC88E7;
$base-400: #B35DD5;
$base-500: #963ABB;
$base-600: #75338E;
$base-700: #542A65;
$base-800: #381F42;
$base-900: #231528;
$base-hover: #BB52E4;
$base-subtle: #F1E2F7;

{
    "color": {
        "base": {
            "value": "#D494EE",
            "type": "color"
        },
        "onBase": {
            "value": "#141310",
            "type": "color"
        },
        "scale": {
            "50": {
                "value": "#FAF1FD",
                "type": "color"
            },
            "100": {
                "value": "#F1DBFA",
                "type": "color"
            },
            "200": {
                "value": "#E3B9F4",
                "type": "color"
            },
            "300": {
                "value": "#CC88E7",
                "type": "color"
            },
            "400": {
                "value": "#B35DD5",
                "type": "color"
            },
            "500": {
                "value": "#963ABB",
                "type": "color"
            },
            "600": {
                "value": "#75338E",
                "type": "color"
            },
            "700": {
                "value": "#542A65",
                "type": "color"
            },
            "800": {
                "value": "#381F42",
                "type": "color"
            },
            "900": {
                "value": "#231528",
                "type": "color"
            }
        }
    }
}