Nearest named color: Wisteria
#D497DD
#D497DD
Nearest named
Wisteria
Family
Purple
Lightness
75.9%
Chroma
0.118
Hue angle
322.2°
Temperature
Neutral-leaning
Contrast on white
2.27:1 · Fail
Contrast on black
8.20:1 · AAA
Web-safe
#CC99CC
CSS oklch()
76% 0.12 322

#D497DD is a mid-toned, temperate pink. On the Color Lab it reads clean and engineered. It reproduces cleanly in print.

Palettes built on #D497DD

Not just a swatch — here's how #D497DD works with other colors. Named schemes with #D497DD in its natural role, and a note on why the supporting colors balance it.

Coastal Morning Lead · 5 colors

Wisteria opens this coastal palette with sea-glass and warm sand alongside it, grounded by driftwood grey and a deep-navy anchor.

Berry & Cream Lead · 5 colors

Wisteria sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.

Japanese Sand Base · 5 colors

Wisteria sets a calm, sun-bleached base here, wrapped in bone and paper off-whites and a soft greige, with a single ink accent for wabi-sabi restraint.

Minimal Editorial Surface · 5 colors

Wisteria is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Wisteria carrying the quiet middle.

Tech Product Signal · 5 colors

Wisteria is the vivid signal in this product UI — on a near-black surface with cool white, a slate grey and a lighter tint of Wisteria.

Build a working theme in the generator →

Color Lab

How #D497DD actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.

Warmth 51/100
Neutral
Balanced temperature — flexible, sits between warm and cool schemes.
Softness 59/100
Moderate
Middle-weight — neither delicate nor heavy.
Depth 24/100
Low
Airy and open — recedes, leaves the composition light.
Naturalness 1/100
Very low
Reads engineered rather than organic — synthetic, digital.
Vintage feel 47/100
Moderate
A faint retro warmth without tipping into sepia.
Luxury 32/100
Low
Understated — leans refined without going austere.
Brand distinctiveness 46/100
Moderate
Recognisable but shares space with nearby hues.
UI accent fit 40/100
Low
Workable accent with care around contrast.
Surface fit 41/100
Moderate
Usable as a tinted surface in measured doses.
Print safety 87/100
Very high
Reproduces faithfully in CMYK — safe for packaging and print.

Pairs with #D497DD

For UI
For branding
For interior
For fashion
People also use #D497DD with

UI roles & guardrails

Primary action Safe as a filled button with near-black label. AAA
Body text Do not use for body copy on light surfaces. Avoid
Large display Only on dark surfaces. Avoid
Background Pair with #141310 text at 8.2:1. Use
Subtle surface Use #F5ECF6 for cards and hover fills. Tint 80
Avoid beside #DD97CF — the hue gap is too small to read as intentional. Clash

In real applications

Not a swatch to memorise — a color to build with. Here is #D497DD at work across the surfaces designers actually ship.

Website / UI
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Dashboard
Revenue
$48.2k ▲ 12%
Brand
AVELINE
Studio
Poster
Nov 14 · 8PM
NIGHT
MARKET
Packaging
BLOOM
Botanical Wash
250 ml
Interior

Scales

ShadesBase darkened in 10% steps
TintsBase lifted toward white
TonesSaturation removed, lightness held
Monochromatic scaleDesign-system ready, 50–900

Every model

Export

:root {
  --color-base: #D497DD;
  --color-base-rgb: 212 151 221;
  --color-base-oklch: oklch(75.9% 0.118 322.2);
  --color-50: #FAF3FC;
  --color-100: #F3E0F6;
  --color-200: #E5C1EB;
  --color-300: #D097D9;
  --color-400: #B86FC3;
  --color-500: #9B4EA7;
  --color-600: #784181;
  --color-700: #56335C;
  --color-800: #39243D;
  --color-900: #241826;
  --color-on-base: #141310;
}