#E13DAD is a mid-toned, warm rose. On the Color Lab it reads clean and engineered, bold and ownable. It carries a legible label as a UI accent and sits well as a supporting tone.
Not just a swatch — here's how #E13DAD works with other colors. Named schemes with #E13DAD in its natural role, and a note on why the supporting colors balance it.
Fuchsia glows at the center of this sunset palette, joined by coral and gold, deepened by a plum anchor and cooled with cream.
Fuchsia sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.
Fuchsia sets a calm, sun-bleached base here, wrapped in bone and paper off-whites and a soft greige, with a single ink accent for wabi-sabi restraint.
This palette keeps Fuchsia as the dominant warm neutral, balanced by muted terracotta and olive earth tones and grounded by a deep espresso anchor.
Fuchsia is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Fuchsia carrying the quiet middle.
How #E13DAD actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.
Not a swatch to memorise — a color to build with. Here is #E13DAD at work across the surfaces designers actually ship.
:root {
--color-base: #E13DAD;
--color-base-rgb: 225 61 173;
--color-base-oklch: oklch(63.7% 0.226 343.6);
--color-50: #FDF1FA;
--color-100: #FADBF0;
--color-200: #F4B9E1;
--color-300: #E788C9;
--color-400: #D55DAF;
--color-500: #BB3A92;
--color-600: #8E3372;
--color-700: #652A52;
--color-800: #421F37;
--color-900: #281522;
--color-on-base: #141310;
}
// tailwind.config.js
colors: {
fuchsia: {
50: '#FDF1FA',
100: '#FADBF0',
200: '#F4B9E1',
300: '#E788C9',
400: '#D55DAF',
500: '#BB3A92',
600: '#8E3372',
700: '#652A52',
800: '#421F37',
900: '#281522',
},
}
$base: #E13DAD; $base-ink: #141310; $base-50: #FDF1FA; $base-100: #FADBF0; $base-200: #F4B9E1; $base-300: #E788C9; $base-400: #D55DAF; $base-500: #BB3A92; $base-600: #8E3372; $base-700: #652A52; $base-800: #421F37; $base-900: #281522; $base-hover: #C61F91; $base-subtle: #F0CBE4;
{
"color": {
"base": {
"value": "#E13DAD",
"type": "color"
},
"onBase": {
"value": "#141310",
"type": "color"
},
"scale": {
"50": {
"value": "#FDF1FA",
"type": "color"
},
"100": {
"value": "#FADBF0",
"type": "color"
},
"200": {
"value": "#F4B9E1",
"type": "color"
},
"300": {
"value": "#E788C9",
"type": "color"
},
"400": {
"value": "#D55DAF",
"type": "color"
},
"500": {
"value": "#BB3A92",
"type": "color"
},
"600": {
"value": "#8E3372",
"type": "color"
},
"700": {
"value": "#652A52",
"type": "color"
},
"800": {
"value": "#421F37",
"type": "color"
},
"900": {
"value": "#281522",
"type": "color"
}
}
}
}