What color is #E240AA?

#E240AA is a medium, vivid magenta. In RGB it is rgb(226, 64, 170), and in HSL hsl(321, 74%, 57%).

Is #E240AA accessible as text?

On white, #E240AA has a contrast ratio of 3.79:1 (fails WCAG AA for body text); on black it is 5.55:1 (passes). For text placed on #E240AA, use black for the best readability.

What is the closest Tailwind color to #E240AA?

The nearest Tailwind CSS token is pink-500 (#F6339A).

What colors go well with #E240AA?

#E240AA pairs cleanly with neutrals — cream, taupe, charcoal and cool grays — and with its complementary #40E279. In UI, a softer accent is often easier to use than the exact complement. Explore the harmonies, shades, tints and ready-made palettes for #E240AA below.

Is #E240AA good for buttons?

#E240AA works well for buttons and highlights, but use black text on #E240AA — white text only reaches 3.79:1, below the 4.5:1 needed for normal-size labels.

Is #E240AA the same as CSS deeppink?

No — #E240AA is not the CSS named color deeppink, but deeppink (#FF1493) is the closest CSS named color.

#E240AA Color — HEX, RGB, HSL, Palette & Shades

Palettes built on #E240AA

Not just a swatch — here's how #E240AA works with other colors. Named schemes with #E240AA in its natural role, and a note on why the supporting colors balance it.

Sunset Warmth Glow · 5 colors

Glow #E240AA Secondary #E86C5F Accent #EF983E Anchor #5A3A53 Surface #F6E8D7

Deep Pink glows at the center of this sunset palette, joined by coral and gold, deepened by a plum anchor and cooled with cream.

Berry & Cream Lead · 5 colors

Lead #E240AA Surface #F4E6D7 Anchor #5E203B Accent #E6C2C4 Secondary #332B2E

Deep Pink sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.

Japanese Sand Base · 5 colors

Base #E240AA Surface #F1E8DC Highlight #F7F1E7 Secondary #BCAEA0 Ink #2B2723

Deep Pink sets a calm, sun-bleached base here, wrapped in bone and paper off-whites and a soft greige, with a single ink accent for wabi-sabi restraint.

Warm Autumn Interior Dominant · 5 colors

Dominant #E240AA Secondary #B96030 Accent #7D7540 Surface #F5EBDD Anchor #3C2922

This palette keeps Deep Pink as the dominant warm neutral, balanced by muted terracotta and olive earth tones and grounded by a deep espresso anchor.

Minimal Editorial Surface · 5 colors

Surface #F7F4EF Accent #E240AA Secondary #DCA4C3 Support #9C9087 Ink #18140F

Deep Pink is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Deep Pink carrying the quiet middle.

Build a working theme in the generator →

Color Lab

How #E240AA actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.

Warmth 71/100

Warm

Reads warm and advancing — inviting, energetic, draws the eye forward.

Softness 37/100

Low

Middle-weight — neither delicate nor heavy.

Depth 39/100

Low

Mid depth — usable as an accent or a muted ground.

Naturalness 2/100

Very low

Reads engineered rather than organic — synthetic, digital.

Vintage feel 21/100

Low

Clean and current — no dusty, aged cast.

Luxury 38/100

Low

Understated — leans refined without going austere.

Brand distinctiveness 86/100

Very high

Bold and ownable — memorable as a primary brand color.

UI accent fit 62/100

High

Strong interactive accent — visible and can carry a legible label.

Surface fit 21/100

Low

Too saturated or mid-toned for big areas — keep it to accents.

Print safety 76/100

High

Reproduces faithfully in CMYK — safe for packaging and print.

Pairs with #E240AA

For UI

For branding

For interior

For fashion

People also use #E240AA with

Orchid Amaranth Shamrock Gainsboro Eggplant

UI roles & guardrails

Primary action Safe as a filled button with near-black label. AA

Body text Do not use for body copy on light surfaces. Avoid

Large display Fine for headings 24px+ on white. Pass

Background Pair with #141310 text at 4.9:1. Use

Subtle surface Use #F5DDED for cards and hover fills. Tint 80

Avoid beside #E24074 — the hue gap is too small to read as intentional. Clash

In real applications

Not a swatch to memorise — a color to build with. Here is #E240AA at work across the surfaces designers actually ship.

Website / UI

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A working theme, generated in seconds.

Dashboard

Revenue

$48.2k ▲ 12%

Brand

AVELINE

Studio

Poster

Nov 14 · 8PM

NIGHT
MARKET

Packaging

BLOOM

Botanical Wash

250 ml

Interior

Every model

Export

:root {
  --color-base: #E240AA;
  --color-base-rgb: 226 64 170;
  --color-base-oklch: oklch(64.0% 0.222 345.1);
  --color-50: #FEF1F9;
  --color-100: #FBDBEF;
  --color-200: #F4B8DF;
  --color-300: #E788C6;
  --color-400: #D65CAB;
  --color-500: #BC398E;
  --color-600: #8F336F;
  --color-700: #652A50;
  --color-800: #421F36;
  --color-900: #291522;
  --color-on-base: #141310;
}

// tailwind.config.js
colors: {
  deep-pink: {
    50: '#FEF1F9',
    100: '#FBDBEF',
    200: '#F4B8DF',
    300: '#E788C6',
    400: '#D65CAB',
    500: '#BC398E',
    600: '#8F336F',
    700: '#652A50',
    800: '#421F36',
    900: '#291522',
  },
}

$base: #E240AA;
$base-ink: #141310;
$base-50: #FEF1F9;
$base-100: #FBDBEF;
$base-200: #F4B8DF;
$base-300: #E788C6;
$base-400: #D65CAB;
$base-500: #BC398E;
$base-600: #8F336F;
$base-700: #652A50;
$base-800: #421F36;
$base-900: #291522;
$base-hover: #CA1E8E;
$base-subtle: #F1CCE4;

{
    "color": {
        "base": {
            "value": "#E240AA",
            "type": "color"
        },
        "onBase": {
            "value": "#141310",
            "type": "color"
        },
        "scale": {
            "50": {
                "value": "#FEF1F9",
                "type": "color"
            },
            "100": {
                "value": "#FBDBEF",
                "type": "color"
            },
            "200": {
                "value": "#F4B8DF",
                "type": "color"
            },
            "300": {
                "value": "#E788C6",
                "type": "color"
            },
            "400": {
                "value": "#D65CAB",
                "type": "color"
            },
            "500": {
                "value": "#BC398E",
                "type": "color"
            },
            "600": {
                "value": "#8F336F",
                "type": "color"
            },
            "700": {
                "value": "#652A50",
                "type": "color"
            },
            "800": {
                "value": "#421F36",
                "type": "color"
            },
            "900": {
                "value": "#291522",
                "type": "color"
            }
        }
    }
}