#E3363F is a mid-toned, warm red-orange. On the Color Lab it reads bold and ownable. It carries a legible label as a UI accent and sits well as a supporting tone.
Not just a swatch — here's how #E3363F works with other colors. Named schemes with #E3363F in its natural role, and a note on why the supporting colors balance it.
Imperial Red glows at the center of this sunset palette, joined by coral and gold, deepened by a plum anchor and cooled with cream.
Imperial Red anchors this café scheme as the warm mid-tone, lifted by latte cream and a muted sage accent and grounded by espresso brown and a warm charcoal.
Imperial Red plays the worn-leather lead, deepened by saddle brown and an oxblood anchor, softened by aged cream and cooled by a muted forest green.
Imperial Red sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.
Imperial Red is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Imperial Red carrying the quiet middle.
How #E3363F actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.
Not a swatch to memorise — a color to build with. Here is #E3363F at work across the surfaces designers actually ship.
:root {
--color-base: #E3363F;
--color-base-rgb: 227 54 63;
--color-base-oklch: oklch(60.4% 0.208 23.7);
--color-50: #FEF1F2;
--color-100: #FBDADC;
--color-200: #F5B7BA;
--color-300: #E9878B;
--color-400: #D85A60;
--color-500: #BD373E;
--color-600: #903236;
--color-700: #66292C;
--color-800: #431E20;
--color-900: #291415;
--color-on-base: #141310;
}
// tailwind.config.js
colors: {
imperial-red: {
50: '#FEF1F2',
100: '#FBDADC',
200: '#F5B7BA',
300: '#E9878B',
400: '#D85A60',
500: '#BD373E',
600: '#903236',
700: '#66292C',
800: '#431E20',
900: '#291415',
},
}
$base: #E3363F; $base-ink: #141310; $base-50: #FEF1F2; $base-100: #FBDADC; $base-200: #F5B7BA; $base-300: #E9878B; $base-400: #D85A60; $base-500: #BD373E; $base-600: #903236; $base-700: #66292C; $base-800: #431E20; $base-900: #291415; $base-hover: #C51B23; $base-subtle: #F0C9CB;
{
"color": {
"base": {
"value": "#E3363F",
"type": "color"
},
"onBase": {
"value": "#141310",
"type": "color"
},
"scale": {
"50": {
"value": "#FEF1F2",
"type": "color"
},
"100": {
"value": "#FBDADC",
"type": "color"
},
"200": {
"value": "#F5B7BA",
"type": "color"
},
"300": {
"value": "#E9878B",
"type": "color"
},
"400": {
"value": "#D85A60",
"type": "color"
},
"500": {
"value": "#BD373E",
"type": "color"
},
"600": {
"value": "#903236",
"type": "color"
},
"700": {
"value": "#66292C",
"type": "color"
},
"800": {
"value": "#431E20",
"type": "color"
},
"900": {
"value": "#291415",
"type": "color"
}
}
}
}