#E38DFD is a mid-toned, temperate magenta. On the Color Lab it reads clean and engineered, bold and ownable. It reproduces cleanly in print.
Not just a swatch — here's how #E38DFD works with other colors. Named schemes with #E38DFD in its natural role, and a note on why the supporting colors balance it.
Heliotrope opens this coastal palette with sea-glass and warm sand alongside it, grounded by driftwood grey and a deep-navy anchor.
Heliotrope sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.
Heliotrope sets a calm, sun-bleached base here, wrapped in bone and paper off-whites and a soft greige, with a single ink accent for wabi-sabi restraint.
Heliotrope is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Heliotrope carrying the quiet middle.
Heliotrope is the vivid signal in this product UI — on a near-black surface with cool white, a slate grey and a lighter tint of Heliotrope.
How #E38DFD actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.
Not a swatch to memorise — a color to build with. Here is #E38DFD at work across the surfaces designers actually ship.
:root {
--color-base: #E38DFD;
--color-base-rgb: 227 141 253;
--color-base-oklch: oklch(77.2% 0.177 318.0);
--color-50: #FBF0FE;
--color-100: #F5D8FD;
--color-200: #EAB1FC;
--color-300: #D979F6;
--color-400: #C449E9;
--color-500: #A825D0;
--color-600: #81259D;
--color-700: #5C206F;
--color-800: #3D1948;
--color-900: #26112C;
--color-on-base: #141310;
}
// tailwind.config.js
colors: {
heliotrope: {
50: '#FBF0FE',
100: '#F5D8FD',
200: '#EAB1FC',
300: '#D979F6',
400: '#C449E9',
500: '#A825D0',
600: '#81259D',
700: '#5C206F',
800: '#3D1948',
900: '#26112C',
},
}
$base: #E38DFD; $base-ink: #141310; $base-50: #FBF0FE; $base-100: #F5D8FD; $base-200: #EAB1FC; $base-300: #D979F6; $base-400: #C449E9; $base-500: #A825D0; $base-600: #81259D; $base-700: #5C206F; $base-800: #3D1948; $base-900: #26112C; $base-hover: #D03EFC; $base-subtle: #F4E0FA;
{
"color": {
"base": {
"value": "#E38DFD",
"type": "color"
},
"onBase": {
"value": "#141310",
"type": "color"
},
"scale": {
"50": {
"value": "#FBF0FE",
"type": "color"
},
"100": {
"value": "#F5D8FD",
"type": "color"
},
"200": {
"value": "#EAB1FC",
"type": "color"
},
"300": {
"value": "#D979F6",
"type": "color"
},
"400": {
"value": "#C449E9",
"type": "color"
},
"500": {
"value": "#A825D0",
"type": "color"
},
"600": {
"value": "#81259D",
"type": "color"
},
"700": {
"value": "#5C206F",
"type": "color"
},
"800": {
"value": "#3D1948",
"type": "color"
},
"900": {
"value": "#26112C",
"type": "color"
}
}
}
}